Service Brands

Insights on service brands

Service Brands


COMPANY PROFILE

Visa (Financial)
Euromonitor Profiles, June 2015
This Company Profile from Euromonitor provides key details and analysis of Visa. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.


Case Study

Transavia: eBay
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Transavia, a low cost airline, teamed up with eBay to promote the availability of holiday travel in a time of austerity.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Google India changed the perception of Google Search from a purely research resource into a daily use product.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Bank of America helped revive the public interest in fighting AIDS by boosting donations to (RED).


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the small, US direct car insurance brand Esurance overcame low awareness and big media spending competition by giving away $1.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Netherlands based funeral insurance cooperative DELA set out to change the way people viewed its service.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Vodafone in Romania re-established its brand leadership in the smartphone market.

WARC RECOMMENDS


WARC BRIEFING

Service Brands

Theories and trends in branding services


RESEARCH PAPER

Characteristics of successful services brands

An investigation of what constitutes service brands


CASE STUDY

Shangri-La Hotels & Resorts

Turning a human touch into business advantage


RESEARCH PAPER

The evolution of services advertising

An analysis of progress and missed opportunities


ARTICLE FOCUS

Sex up service brands

Getting consumers to talk abut them passionately