Warc News, 07 April 2014
LONDON: Russian consumers traditionally prefer to use cash rather than cards but they are increasingly adopting digital payment systems which are helping drive the growth of online retailing. Online currently accounts for just 3% of total retail sales, according to a recent PwC report which questioned 1,074 people in Russia as part of a global reta.
Warc News, 07 February 2014
NEW YORK: Sponsorship of the Winter Olympics is proving to be more effective for some brands than others although that success is also likely to bring more headaches for marketers. McDonald's (32%), Coca-Cola (29%) and Visa (26%) emerged as the three.
Warc News, 06 February 2014
NEW YORK: Coca-Cola sparked a firestorm of comment with its Super Bowl ad featuring a gay couple and other brands and agencies are also looking to tie in gay themes ahead of the Winter Olympics in Sochi. The New York Daily News reported that much of .
Warc News, 17 December 2013
MOSCOW: Russian consumers are increasingly focused on price and quality, with value for money a key driver of purchase as the days of ostentatious luxury buying are left behind, a new study has said.The Russian Consumer Report 2014 from Landor Associ.
Warc News, 15 November 2013
LONDON: Advertising costs will rise sharply in China, India and Russia over the next year while remaining broadly static or falling in developed countries according to Warc's latest Media Inflation Forecast.The study covers eleven key markets – Austr.
Euromonitor Strategy Briefings, August 2013
This Strategy Briefing offers top-line analysis of the BRICS group of emerging markets - Brazil, Russia, India, China and South Africa - comparing both their commonalities and differences. It covers consumer expenditure trends, forecasts and opportunities.
Anastasia Mirzoyants and Aneta Guenova, ESOMAR, 3D Digital Dimensions, Boston, June 2013
This paper describes results of a mixed-method study among youth in seven media markets that aimed to understand young people's use of mobile media. The methodology was replicated with little to no adaptation across selected countries.
Yury Kan, Olga Tsukanova and Rupert Wainwright, Warc Prize for Innovation, Entrant, 2013
This case study describes a programme by the Mayor of Kazan, the largest city in the Republic of Tatarstan, Russia, to re-position Kazan as a sporting capital in Russia by contributing to the city's ability to host events, by attracting state and foreign investment and by promoting participation in sport among the local population. It outlines efforts to make sport more attractive to younger Russians and to support the creation of new sporting facilities in Kazan.
Global TGI, Dispatches 13, May 2013
This article looks at how the beauty and personal care industry has been growing in Brazil, Russia, India and China (the BRICs), with these countries becoming global trend setters. Brazil boasts the strongest growth of beauty and personal care in recent years, with hair care over-performing amongst older women and make-up being used more by the younger group.