Russia

Russian marketing, consumers & brands

Russia


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Ura.


Case Study

evian Baby&Me
Effie Worldwide, Gold, North America Effies 2014

This case study describes a global campaign by bottled water brand Evian, which invited people to meet their 'inner baby', a new take on the brand's long standing 'youthful' messaging.


Warc News, 10 June 2014
MOSCOW/NEW YORK: Yandex, the leading Russian search engine, is developing its programmatic offer in the expectation that economic conditions are likely to drive reluctant advertisers and agencies towards cheaper, more effective options.Eugene Lomize,.

Warc News, 13 May 2014
MUNICH: The Russian vehicle market is forecast to contract sharply this year and while it will recover in future, its long-term growth will be well below previous predictions, according to a new report.Roland Berger Strategy Consultants forecast that.

Warc News, 07 April 2014
LONDON: Russian consumers traditionally prefer to use cash rather than cards but they are increasingly adopting digital payment systems which are helping drive the growth of online retailing.Online currently accounts for just 3% of total retail sales.

Warc News, 07 February 2014
NEW YORK: Sponsorship of the Winter Olympics is proving to be more effective for some brands than others although that success is also likely to bring more headaches for marketers. McDonald's (32%), Coca-Cola (29%) and Visa (26%) emerged as the three.

Warc News, 06 February 2014
NEW YORK: Coca-Cola sparked a firestorm of comment with its Super Bowl ad featuring a gay couple and other brands and agencies are also looking to tie in gay themes ahead of the Winter Olympics in Sochi. The New York Daily News reported that much of .

Euromonitor Strategy Briefings, August 2013
This Strategy Briefing offers top-line analysis of the BRICS group of emerging markets - Brazil, Russia, India, China and South Africa - comparing both their commonalities and differences. It covers consumer expenditure trends, forecasts and opportunities.

Anastasia Mirzoyants and Aneta Guenova, ESOMAR, 3D Digital Dimensions, Boston, June 2013
This paper describes results of a mixed-method study among youth in seven media markets that aimed to understand young people's use of mobile media. The methodology was replicated with little to no adaptation across selected countries.

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