Russian marketing, consumers & brands


Warc News, 02 December 2014
MOSCOW: French dairy company Danone has demanded that Russia's agricultural minister retract his remarks about the quality of its products, after he accused both it and PepsiCo of using mostly non-dairy ingredients rather than fresh milk."In these pr.

European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Audi, a car manufacturer, promoted Quattro, a four wheel drive system that can be installed in most models, to increase installation and sales in Germany, Italy and Russia.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Ura.

Case Study

evian Baby&Me
Effie Worldwide, Gold, North America Effies 2014

This case study describes a global campaign by bottled water brand Evian, which invited people to meet their 'inner baby', a new take on the brand's long standing 'youthful' messaging.

Warc News, 10 June 2014
MOSCOW/NEW YORK: Yandex, the leading Russian search engine, is developing its programmatic offer in the expectation that economic conditions are likely to drive reluctant advertisers and agencies towards cheaper, more effective options.Eugene Lomize,.

Warc News, 13 May 2014
MUNICH: The Russian vehicle market is forecast to contract sharply this year and while it will recover in future, its long-term growth will be well below previous predictions, according to a new report.Roland Berger Strategy Consultants forecast that.

Warc News, 07 April 2014
LONDON: Russian consumers traditionally prefer to use cash rather than cards but they are increasingly adopting digital payment systems which are helping drive the growth of online retailing.Online currently accounts for just 3% of total retail sales.

Warc News, 07 February 2014
NEW YORK: Sponsorship of the Winter Olympics is proving to be more effective for some brands than others although that success is also likely to bring more headaches for marketers. McDonald's (32%), Coca-Cola (29%) and Visa (26%) emerged as the three.

Euromonitor Strategy Briefings, August 2013
This Strategy Briefing offers top-line analysis of the BRICS group of emerging markets - Brazil, Russia, India, China and South Africa - comparing both their commonalities and differences. It covers consumer expenditure trends, forecasts and opportunities.



Russia 2000-2011

The major trends in the Russian consumer market


10 Russian retail trends

From new value offerings to in-store TV


Kseniya Sobchak: Crash

Enlisting a celebrity to promote an electronics brand


A growth market for the future

Euromonitor discusses the future of the Russian economy