Russian marketing, consumers & brands


Warc Data, October 2015

This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.

Case Study

Inmarko ice cream
MMA Smarties, Gold, 2015

This case study details how Inmarko, an ice cream brand in central and eastern Russia, went about engaging potential customers and increasing sales after being acquired by Unilever.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Russian S7 Airlines created awareness of its services.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Stockholm Pride raised awareness of the oppression of the LGBTQ community in Russia.

Aigul Mavletova, International Journal of Market Research, Vol. 57, No. 3, 2015
The paper measures a gamification effect in longitudinal web surveys among children and adolescents 7–15 years old. Two waves of the study were conducted using a volunteer online access panel in Russia among 737 children.

Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how Natura Siberica, a cosmetics brand for the Russian health and beauty market, successfully challenged western brand domination in the country.

Warc News, 27 January 2015
LONDON: The rate of growth in global advertising expenditure is expected to slow to 5.1% this year before picking up again to 6.0% in 2016, according to a new forecast.Warc's Consensus Ad Forecast is based on a weighted average of adspend predictions.

Warc News, 23 December 2014
MOSCOW: A rapid decline in the value of the rouble is seriously affecting the operations of many Western brands in Russia, with some pushing up their prices and others temporarily suspending sales.Apple has done both in the space of a few days, the t.

Warc News, 02 December 2014
MOSCOW: French dairy company Danone has demanded that Russia's agricultural minister retract his remarks about the quality of its products, after he accused both it and PepsiCo of using mostly non-dairy ingredients rather than fresh milk."In these pr.



Russia 2000-2011

The major trends in the Russian consumer market


10 Russian retail trends

From new value offerings to in-store TV


Kseniya Sobchak: Crash

Enlisting a celebrity to promote an electronics brand


A growth market for the future

Euromonitor discusses the future of the Russian economy