Stephen Whiteside, Event Reports, Internet Week New York, May 2015

This event report describes a Mother's Day campaign from 1-800-Flowers which used emojis to engage consumers and encourage purchase.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Fundacion Exito, the social responsibility arm of the Exito Group of retail stores in Colombia, conducted a campaign to detect hearing defects in school children.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Spanish comedy theatre Teatreneu created a novel way for audiences to pay for performances.


Gemma Calvert, Regina Tan, Moritz Mayrhofer and Martyn U'ren, Warc Webinars, June 2015

This webinar explores leisure in Asia on many different dimensions; from sports (both participating and viewing) to spas, bars, online entertainment and immersive virtual reality gaming.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how US shoe store Foot Locker shone in the booming basketball shoe market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Canadian Tire influenced consumer behaviour around battery purchase, from being a grudge buy to an essential asset.


Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2015

This case study describes how UK department store John Lewis executed its 2013 Christmas campaign, 'the Bear and the Hare', achieving increased brand affinity and sales.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Luxottica brand OPSM challenged brand leader Specsavers in Australia by encouraging mothers to have their children to have regular eye tests.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.

WARC RECOMMENDS


RECOMMENDED CASES

Retail

Warc's pick of the most effective retail case studies


CASE STUDY

IKEA: Moving Day

How a Canadian retailer used an innovative brand activation


TRENDS

Rescuing Retail

How brick-and-mortar retailers are innovating in-store


CASE STUDY

Hornbach Baumarkt: Make it your project

Euro Effies winner creates a DIY social movement


COMPANY PROFILES

Retail

Data and analysis on the retail sector's major companies


CASE STUDY

John Lewis: Making the nation cry… and buy

IPA Grand Prix winner uses emotional TV advertising