Market Leader, Quarter 2, 2015

This article reveals how the use of mobile phones in restaurants is at the root of a perceived delay in customer service.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Lowe's, the home improvement chain, has leveraged science fiction stories to transform its approach to innovation.


COMPANY PROFILE

Carrefour SA (Retail)
Euromonitor Profiles, February 2015
This Company Profile from Euromonitor provides key details and analysis of Carrefour SA, the owner of brands such as Dia and Champion. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the retail market.

Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event addresses how JCPenney, the department-store chain, has bounced back after losing both customers and sales following a failed repositioning exercise.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report provides five tips from Levi's, the denim and apparel group, about how to build brands in a time of digital disruption.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report discusses how Harrods, the iconic department store in London, is using gamification to engage consumers.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report outlines how Walgreens, the drug retail chain, has successfully leveraged the customer loyalty program which it launched in 2012.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report breaks out four key tactics which have helped C&A, the multinational apparel retailer, assume a leading role in its category in Brazil.


James Aitken, Admap, March 2015

This article assesses the impact of programmatic buying on Black Friday 2014, finding that it increased ROI.

WARC RECOMMENDS


RECOMMENDED CASES

Retail

Warc's pick of the most effective retail case studies


CASE STUDY

IKEA: Moving Day

How a Canadian retailer used an innovative brand activation


TRENDS

Rescuing Retail

How brick-and-mortar retailers are innovating in-store


CASE STUDY

Hornbach Baumarkt: Make it your project

Euro Effies winner creates a DIY social movement


COMPANY PROFILES

Retail

Data and analysis on the retail sector's major companies


CASE STUDY

John Lewis: Making the nation cry… and buy

IPA Grand Prix winner uses emotional TV advertising