Low Lai Chow, Event Reports, Retail Congress Asia, March 2015

This event report looks at how retail china SPAR is expanding into new markets in Asia and using learnings from other parts of the world to inform its strategy.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report shows how CrossFit, the fitness group, has built its brand through word of mouth and a singular focus on its distinctive approach to exercise, rather than via traditional marketing.


Low Lai Chow, Event Reports, Retail Congress Asia, March 2015

This event report looks at how fashion retailer Mango is integrating its bricks-and-mortar outlets with its online channels to drive increased growth.


Andrea Sophocleous, Event Reports, ad:tech Sydney, March 2015

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.


Geoffrey Precourt, Event Reports, 4A's Transformation, March 2015

This event report outlines how Chipotle, the restaurant chain, is challenging marketing conventions in the quick-service category.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines Patagonia's approach to driving "good growth", a model which aims to consider employees, communities and the state of the planet as well as driving the bottom line.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Papa John's, the pizza chain, counters the "Fear of Missing Out" (FOMO) when formulating its mobile strategy.


John Scriven, Diana Pérez-Bustamante Yábar, Maria Clemente and Dag Bennett, International Journal of Market Research, Vol. 57, No. 2, 2015
This article reports the results of an analysis of participation across a range of leisure activities in the UK. This work follows that of Chris Hand and Jay Singh in the January 2014 issue of IJMR, which analysed participation and partitioning in the UK betting market using the same UK government DCMS Taking Part database.

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how Lowe's, the home improvement chain, has leveraged science fiction stories to transform its approach to innovation.

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