Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2014
This event report shows how Target, the retailer, bounced back from a high-profile data breach to transform its brand strategy and messaging, and thus restore its reputation with consumers.
Jay Chiat Strategic Excellence Awards, Silver, 2014
This case study explains how Ikea, the furniture store, educated people in Winnipeg, Canada about its format whilst promoting a new store opening.
MMA Smarties, Silver, MMA Smarties, 2014
This case study describes how Brazilian building materials retail brand, Amoedo, used its first digital campaign to update its brand image and encourage consumers to invest more in construction and restoration products.
Stephen Whiteside, Event Reports, Social Media Today, September 2014
This event report explains how Save-A-Lot, the US supermarket chain, is seeking to build a network of advocates to champion its brand on the web. With competitors including Walmart, Target, Kroger and Safeway, Save-A-Lot is part of a competitive industry where its rivals have deep pockets.
Nick Hajli, Xiaolin Lin, Mauricio Featherman and Yichuan Wang, International Journal of Market Research, Vol. 56, No. 5, 2014
Consumer trust is essential for a business to successfully promote new products and services. This paper develops a trust model from a social commerce perspective by investigating the influence of social commerce constructs on consumer trust in new products and services.
Nic S. Terblanche, International Journal of Market Research, Vol. 56, No. 5, 2014
A positive corporate reputation held by customers is important for both financial and customer outcome variables. However, limited research has been undertaken to examine the relationship between corporate reputation and customer-related behaviours.
Geoffrey Precourt, Event Reports, DX3, March 2014
This article discusses how Sport Chek, a sporting goods retailer owned by Canadian Tire, is seeking to tackle digital disruption.
European Association of Communications Agencies, Gold, Euro Effies, 2014
This case study describes how Hornbach Baumarkt, the German Hammer manufacturer, launched a limited addition 'must have' product that created such high demand that all the hammers sold out in three days in Germany and Austria.
Geoffrey Precourt, Event Reports, Dx3 Canada, March 2014
This event report explains how Loblaw Companies Ltd.