European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Hornbach Baumarkt, the German Hammer manufacturer, launched a limited addition 'must have' product that created such high demand that all the hammers sold out in three days in Germany and Austria.

Geoffrey Precourt, Event Reports, Dx3 Canada, March 2014

This event report explains how Loblaw Companies Ltd.

Stephen Whiteside, Event Reports, Marketers First Virtual Event, September 2014

This event reports explains how Zappos, the online shoe and apparel retailer, has built a unique corporate culture that drives its overall strategy and interactions with consumers.

Stephen Whiteside, Event Reports, Internet Week New York, May 2014

This event report discusses how Alex and Ani, the accessories and bracelets manufacturer, identifies the best marketing-technology tools.

Geoffrey Precourt, Event Reports, Dx3 Canada, March 2014

This article discusses how Walmart Canada has refined the shopper-marketing experience to reflect the fact its customers are becoming ever more digitally savvy.

David Penn and Suzanne Lugthart, ESOMAR, Congress, Nice, September 2014

This case study shows how a new implicit and metaphorical approach to research gave eBay, the online auction platform, a powerful commercial insight impossible through direct questioning.

Lee Markowitz, Lucy Balbuena Robles, Paul Crowe and Helen Wing, ESOMAR, Congress, Nice, September 2014

This paper explores the role of marketing in the success of a new product innovation, answering the question of whether good products rise or fall only on their own merit, or whether skilful marketing can nurture a product to success.

Simona Sbarbaro and Giuseppe Tonolini, ESOMAR, Congress, Nice, September 2014

This paper sets out how Luxottica, the eyewear company, used a 360-degree research program in seven countries to connect with Millennial consumers and drive its future brand strategy.

Stephen Whiteside, Event Reports, Northside Festival, June 2014

This event report discusses three trends that are reshaping online and offline retail, as outlined by Andy Dunn, ceo/co-founder of Bonobos, the ecommerce apparel group.




Warc's pick of the most effective retail case studies


IKEA: Moving Day

How a Canadian retailer used an innovative brand activation


Rescuing Retail

How brick-and-mortar retailers are innovating in-store


Hornbach Baumarkt: Make it your project

Euro Effies winner creates a DIY social movement



Data and analysis on the retail sector's major companies


John Lewis: Making the nation cry… and buy

IPA Grand Prix winner uses emotional TV advertising