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Geographical Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on geographical trends below - or use the left menu to view reports on a different theme.

Apr 10, 2013   Consumers

Downsizing globally

The impact of changing household structure on global consumer markets

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Feb 01, 2013

10 Chinese trends

Consumers

New consumption habits coming to the fore in China

Jan 10, 2013

Hard cider

Industries

Why big brewers are tapping in to the fast-growth segment of a flat US beer market

Dec 17, 2012

Latin America

Marketing

How global businesses can tap into the decade of growth that is forecast for Latin America

Nov 12, 2012

10 global macro trends

Consumers

What can the world expect in the next five years?

Aug 20, 2012

Generation I

Consumers

Realism, flexibility and the next big thing: Emerging trends among India's youth

Aug 07, 2012

Asia Toolkit

Consumers | Marketing

How the world's leading brands are rising to the Asian challenge
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Aug 06, 2012

Russian consumers

Consumers

Major trends in the Russian consumer market: 2000–2011

May 29, 2012

Chinese tourism

Industries

How one nation could reshape the global travel market

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