Geographical Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on geographical trends below - or use the left menu to view reports on a different theme.

Jan 06, 2014   Consumers

Post-recession consumers

What are the long-term changes in UK consumer attitudes following the recession?


Nov 12, 2013

Asia Strategy Report

Consumers | Marketing

Visit the Trends Report page for the smartest thinking in Asian marketing

Oct 01, 2013

10 trends in Latin America


Social Latin Americans are embracing technology

Sep 02, 2013

Asia-Pacific's eating habits


The Asia-Pacific market will grow and dominate food trends

Aug 29, 2013

China's ageing population


Marketers must cater to China's 'silver hair' consumers

Aug 15, 2013

BRICS consumers


Key details from Brazil, Russia, India, China and South Africa

Jul 09, 2013

First Movers


How North American brands are leading the marketing revolution

Jul 01, 2013

Social commerce

Media & Tech

How UK consumers are adopting social media retail

Apr 10, 2013

Downsizing globally


Changing household structure's impact on consumer markets