Geographical Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on geographical trends below - or use the left menu to view reports on a different theme.

Mar 04, 2015   Consumers | Marketing

Asia Strategy Report

How strategic ideas are growing brands in Asia

Visit the report landing page


Jan 30, 2015

The UK in 2015


Fragility, insecurity, secular stagnation and hyper-connectivity

Jan 23, 2015

Social, digital and mobile in 2015

Media & Tech

How digital and mobile access keeps growing around the world

Jan 05, 2015

New emerging markets

Nigeria, Indonesia, Mexico, The Philippines and Turkey

Jan 06, 2014

Post-recession consumers


Long-term changes in UK consumer attitudes

Nov 12, 2013

Asia Strategy Report

Consumers | Marketing

Visit the Trends Report page for the smartest thinking in Asian marketing

Oct 01, 2013

10 trends in Latin America


Social Latin Americans are embracing technology

Sep 02, 2013

Asia-Pacific's eating habits


The Asia-Pacific market will grow and dominate food trends

Aug 29, 2013

China's ageing population


Marketers must cater to China's 'silver hair' consumers