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This Topic Page covers communications challenges during recession and recovery, with short cuts to latest case studies, articles and videos. Click the View All buttons to browse and search within relevant case studies and research. This page is updated when related material is added to Warc.
Did recession change US shoppers' habits?
Five lessons from Japan
Consumers, brands and innovation in a stagnant economy
Hyundai USA 2010
Read and see how the manufacturer tapped into recession fears