Rebranding

Insights on rebranding campaigns

Rebranding


Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Royal Bank of Scotland. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Aakriti Goel, Warc Exclusive, July 2015

This article looks at the changing nature of Indian festivals, which are increasingly absorbing global influences in line with other areas of Indian society.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Daimler AG set out to change the image of Mercedes-Benz in the UK with the object of increasing sales.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how newspaper USA Today underwent a redesign to make it stand out amidst a sea of competitors.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Denmark's Spies Travels made people aware of its City Getaways in a cluttered market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Swedish Institute and VisitSweden changed the way that tourism was promoted.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the United Negro College Fund (UNCF) of America emphasised that investment in education leads to greater contributions to the community.


Geoffrey Precourt, Event Reports, ad:tech San Francisco, May 2015

This event report demonstrates how Under Armour, the sporting apparel manufacturer, has leveraged storytelling to build its brand.

WARC RECOMMENDS


CASE STUDY

NTUC Income

Warc Prize Asia winner on the Singaporean insurance brand


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Brand Launches

Warc's pick of the most effective case studies


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Domino's Pizza: Pizza Turnaround

Using original creative to reverse a brand's decline


WARC BRIEFING

Rebranding

Theories and trends in rebranding strategies


CASE STUDY

Skoda: 'It's a Skoda. Honest'

A classic rebranding campaign from the automotive sector


ARTICLE FOCUS

Rebranding with purpose

A practical example of rebranding from Motorola