Rebranding

Insights on rebranding campaigns

Rebranding


Low Lai Chow, Event Reports, Retail Congress Asia, March 2015

This event report looks at how retail china SPAR is expanding into new markets in Asia and using learnings from other parts of the world to inform its strategy.


Megan Stodel, International Journal of Market Research, Vol. 57, No. 2, 2015
Social desirability bias reduces data quality when respondents adjust how they answer questions, leading to responses that less accurately reflect reality. Cognitive loading could mitigate this.

Euromonitor Profiles, March 2015
This Company Profile from Euromonitor provides key details and analysis of Brown-Forman, the owner of brands such as Jack Daniel's, Southern Comfort, Finlandia, Chambord and Herradura. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, methods of production and distribution, and assessment of its position in the alcoholic drinks market.

ARF Ogilvy Awards, Gold, Food & grocery, 2015

This case study explains how Knorr Sides, a food brand, took a new approach to adveritisng in the US to reverse brand decline and icnrease sales.


Joseph Clift, Event Reports, IPA Advertising Works, March 2015

This event report looks at the story behind the development of a campaign that won top honours in the 2014 IPA Effectiveness Awards and offers some useful advice to planners.


COMPANY PROFILE

Carrefour SA (Retail)
Euromonitor Profiles, February 2015
This Company Profile from Euromonitor provides key details and analysis of Carrefour SA, the owner of brands such as Dia and Champion. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the retail market.

Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study shows how ING Direct in Canada relaunched as Tangerine, increasing applications and decreasing account closures in the process.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Groupe Média TFO, a French language public TV network based in Ontario, Canada, overcame its reputation for being culturally elitist and out-dated.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study shows how Hellmann's, the mayonnaise brand, created a link with 'real food' to grow sales and improve brand perceptions in Canada.

WARC RECOMMENDS


CASE STUDY

NTUC Income

Warc Prize Asia winner on the Singaporean insurance brand


RECOMMENDED CASES

Brand Launches

Warc's pick of the most effective case studies


CASE STUDY

Domino's Pizza: Pizza Turnaround

Using original creative to reverse a brand's decline


WARC BRIEFING

Rebranding

Theories and trends in rebranding strategies


CASE STUDY

Skoda: 'It's a Skoda. Honest'

A classic rebranding campaign from the automotive sector


ARTICLE FOCUS

Rebranding with purpose

A practical example of rebranding from Motorola