Pricing

Price strategy and maintaining price premiums

Pricing


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Mr.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study reveals how a reinvention of Beerlao Gold helped Beerlao, the most popular beer brand in Laos, increase profitability.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how a redesign of decorative paint brand Dulux' Once range persuaded its largest retailer B&Q to give the brand its own space in 75% of stores.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how HECK, a brand of sausages launched by the Keeble family in the UK, went from selling at local farmers' markets to having ten SKUs stocked in four national supermarkets.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how Irish Spring, a brand of bar soap and body wash in the US and Canada, dramatically increased sales by redesigning its product to attract the coveted millennial market.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study demonstrates how a new design transformed Johnnie Walker Collection, a set of four miniature JW whisky bottles, into a highly desirable gift pack.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how Weston's, a UK-based cider making company, redesigned its premium organic cider brand Wyld Wood to stem a decline in sales.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how Dress2kill, a UK-based bespoke tailoring business, lifted their brand to a new premium tier and grew sales volume along the way.


Tim Eales, Admap, February 2015

This article argues that FMCG manufacturers and grocery retailers need to review their approach to promotions to tackle declining volume sales, putting transparency at the centre of pricing.

WARC RECOMMENDS


BEST PRACTICE

Price promotional strategy

Practical tips, strategies and reminders


RECOMMENDED CASES

Maintain price premium

Warc's pick of the most effective case studies


ARTICLE FOCUS

The art of smarter pricing

Five best practices for smart price-setting


TRENDS

Dynamic Pricing

How Big Data is fragmenting pricing models


CASE STUDY

Dixons.co.uk: Strength out of Weakness

How an online brand got its low prices noticed