Pricing

Price strategy and maintaining price premiums

Pricing


ARF Ogilvy Awards, Silver, Food & beverage, 2015

This case study explains how US cheese brand Cracker Barrel used TV ad creative to reinforce its 'deliciously different' message and increase sales.


J Walker Smith, Market Leader, Quarter 2, 2015

This article examines the business model of car service Uber, explaining why it is posing serious competition to established businesses across categories.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Mr.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how Irish Spring, a brand of bar soap and body wash in the US and Canada, dramatically increased sales by redesigning its product to attract the coveted millennial market.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how Weston's, a UK-based cider making company, redesigned its premium organic cider brand Wyld Wood to stem a decline in sales.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study demonstrates how a new design transformed Johnnie Walker Collection, a set of four miniature JW whisky bottles, into a highly desirable gift pack.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study reveals how a reinvention of Beerlao Gold helped Beerlao, the most popular beer brand in Laos, increase profitability.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how Dress2kill, a UK-based bespoke tailoring business, lifted their brand to a new premium tier and grew sales volume along the way.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how a redesign of decorative paint brand Dulux' Once range persuaded its largest retailer B&Q to give the brand its own space in 75% of stores.

WARC RECOMMENDS


BEST PRACTICE

Price promotional strategy

Practical tips, strategies and reminders


RECOMMENDED CASES

Maintain price premium

Warc's pick of the most effective case studies


ARTICLE FOCUS

The art of smarter pricing

Five best practices for smart price-setting


TRENDS

Dynamic Pricing

How Big Data is fragmenting pricing models


CASE STUDY

Dixons.co.uk: Strength out of Weakness

How an online brand got its low prices noticed