Home > Topics > Subject Topic Pages > Marketing > Pre-testing
This Topic Page includes short cuts to case studies, articles and research papers covering the controversial area of pre-testing (copy testing in the US). Read the Warc Briefing for an overview of the subject and our Recommended paper for further reading.
Emotion in pre-testing advertising advice
The case for prioritising emotional approaches
Can systems track emotional responses to ads?
The history and key trends of the controversial practice
Creating the Brief
Warc material on developing campaign briefs