Pharmaceutical & Health

Marketing healthcare services & pharma brands



Euromonitor Profiles, November 2014
This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio. Included is a strategic evaluation with key facts about the Germany-based company, competitive positioning against comparative brands, and assessment of its position in the pharmaceuticals market.

Casey Grant and Adam Weiss, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Eli Lilly, the pharmaceuticals company, promoted its 'Forteo' treatment for osteoporosis in Japan, despite barriers including a ban on advertising directly to patients.


Deric Wong and Anthony Lau, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Wyeth Materna, a pregnancy nutritional supplement brand, used a social film to bring couples planning families closer together in Hong Kong.


Casey Grant and Adam Weiss , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Eli Lilly Japan, the pharmaceutical company, used a digital platform to enable medical representatives (MRs) to engage doctors.


Judd Labarthe and Malati Afridi, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how GlaxoSmithKline, the pharmaceuticals company, launched a new cough and cold remedy under its Panadol brand in Singapore with an 'effective and convenient' positioning.


Pamela Garcia , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Bactidol, the oral antiseptic made by Johnson & Johnson, promoted its long-lasting effect in the Philippines with a karaoke marathon.


Casey Grant and Adam Weiss , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Allergan needed to find a unique way to attract the attention of 40 to 64-year-old Japanese women for its cosmetic product, Botox Vista.


Casey Grant and Adam Weiss, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes a mobile app created by AstraZeneca, the pharmaceuticals company, to promote patient compliance with a cholesterol-lowering medication in Japan, through gamification and timely messaging.


Mimi Deb, Vikram Pareek and Subodh Bhatt, Warc Prize for Asian Strategy, Entrant, 2014

With this campaign, Dabur Chyawanprash, an Ayurvedic healthcare brand, associated itself with an Indian reality TV show in order to boost awareness.

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