PR Campaigns

Public relations as a marketing channel

PR Campaigns


Jack Spicer and Mathieu Dauner, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Bundy Rum, an alcohol brand owned by Diageo, created a limited edition bottle to help the Australian town of Bundaberg, the brand's ancestral home that had been damaged by floods.


Christina Aventi and Sarah Hood, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Meat & Livestock Australia, a trade body, increased sales of lamb with a new approach to its annual Australia Day campaign.


Kit Altin, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how the Ban The Box campaign by UK charity Business In The Community used the world's first 'unskippable' pre-roll ad to change public and employer perceptions about ex-offenders.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how leading Middle Eastern telecommunications provider Etisalat created a campaign to drive subscriptions to its premium TV service, eLife TV.


Anu Sachdev, Warc Prize for Innovation, Entrant, 2014

This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in the United Arab Emirates' luxury perfume market.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Casa do Zezinho, a Brazilian NGO that provides education to over 1,200 underprivileged children, raised funds and awareness by partnering with one of Brazil's biggest football teams.


Joris Fonteijn, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study sets out how Heineken created a prototype interactive beer bottle to revitalise its premium position amongst nightclub goers.


Catalin Florea and Ileana Serban Parau, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Romanian chocolate bar manufacturer ROM boosted summer sales with a campaign designed to end the confusion between Bucharest and Budapest.


Dave Barton, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how the Australian Red Cross created art made from the aftermath of bush fires, raising national awareness and funds for those affected.

WARC RECOMMENDS


ARTICLE FOCUS

Reach a Wider Audience

Best practices for digital media use in public relations


BEST PRACTICE

How to use PR effectively

A practical how-to guide for marketers


ARTICLE FOCUS

High Tech PR Firms

An overview from Gale on the emerging digital PR industry


CASE STUDY

Bavaria: DutchDress

Using ambush marketing to get media attention