PR Campaigns

Public relations as a marketing channel

PR Campaigns


Christina Aventi and Sarah Hood, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Meat & Livestock Australia, a trade body, increased sales of lamb with a new approach to its annual Australia Day campaign.


Jack Spicer and Mathieu Dauner, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Bundy Rum, an alcohol brand owned by Diageo, created a limited edition bottle to help the Australian town of Bundaberg, the brand's ancestral home that had been damaged by floods.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Casa do Zezinho, a Brazilian NGO that provides education to over 1,200 underprivileged children, raised funds and awareness by partnering with one of Brazil's biggest football teams.


Joris Fonteijn, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study sets out how Heineken created a prototype interactive beer bottle to revitalise its premium position amongst nightclub goers.


Case Study

Amarok: Wi fi ad
Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Volkswagen developed an innovative print ad for its new off-road vehicle, Amarok, to help make buyers in Brazil aware of the car's high-technology specification.


Kit Altin, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how the Ban The Box campaign by UK charity Business In The Community used the world's first 'unskippable' pre-roll ad to change public and employer perceptions about ex-offenders.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how leading Middle Eastern telecommunications provider Etisalat created a campaign to drive subscriptions to its premium TV service, eLife TV.


Anu Sachdev, Warc Prize for Innovation, Entrant, 2014

This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in the United Arab Emirates' luxury perfume market.


M. Nafeezul Bari, Toffael Rashid, Laura Amin and Neamul Islam Maleque, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how major Bangladeshi mobile telecommunications company Robi Axiata found a way to inspire national unity through the creation of the world's largest human flag, leading to an increase in sales.

WARC RECOMMENDS


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BEST PRACTICE

How to use PR effectively

A practical how-to guide for marketers


ARTICLE FOCUS

High Tech PR Firms

An overview from Gale on the emerging digital PR industry


CASE STUDY

Bavaria: DutchDress

Using ambush marketing to get media attention