PR Campaigns

Public relations as a marketing channel

PR Campaigns


Lindsey Cummings, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Nike made street running easier for Indonesian youth by facilitating their nonconformist spirit in a social media campaign.


Sunaina Sainath and Karishma Frank , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Procter and Gamble (P&G) revived its Old Spice men's fragrance brand in India by appealing to younger men with a message built on transitioning from boy to man.


Toffael Rashid, Laura Amin, Neamul Islam Maleque and M. Nafeezul Bari , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Bangladeshi telecommunications company Robi Axiata promoted national unity as well as sales by creating a world-record human flag.


Narmata Keswani and Madhavi Unni, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Google, the technology company, created mass awareness of the Google Search's new features and drove search volume in India.


Kamonwan Saenissara and Rachot Arunphan, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how TrueMove H, a telecoms company, promoted its 3G product in Thailand with an emotional campaign that focussed on the role of everyday communication in people's lives.


Kishankumar Shyamalan, Tejkaran Singh Bajaj, Simanta Mahanta, Sanchayeetha Verma, Shailja Vohra, Venkatesh Kamath, Sumit Choudhary, Vandana Krishnan, Vikesh Jain, Lakshana Kripash and Sangeetha Mahadevan, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes a Tata Tea TV campaign - 'Power of 49' (PO49) - which educated women about the importance of their vote in the Indian general election of 2014.


Lubna Khan, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how the Dyslexia Association of Malaysia, a charitable organisation, spread understanding amongst parents by publicising the achievement and creativity of people with the condition.


Jason King and Tao Dong, Warc Prize for Asian Strategy, Shortlisted, 2014

This explains how Gillette, the shaving brand, orchestrated a celebrity scandal to revive its business in China.


Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Gillette, the shaving brand, created a social movement to appeal to men and win back respect for men in a difficult social climate in India.

WARC RECOMMENDS


ARTICLE FOCUS

Reach a Wider Audience

Best practices for digital media use in public relations


BEST PRACTICE

How to use PR effectively

A practical how-to guide for marketers


ARTICLE FOCUS

High Tech PR Firms

An overview from Gale on the emerging digital PR industry


CASE STUDY

Bavaria: DutchDress

Using ambush marketing to get media attention