PR Campaigns

Public relations as a marketing channel

PR Campaigns


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case describes how Argeta, a food manufacturer of paté, used a jury of mothers to improve trustworthiness and reposition the brand as more high-end in Bosnia & Herzegovina, Croatia, Serbia and Slovenia.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Mercedes-Benz launched its body control system using humour to convey the benefits of technology, targeting younger people across Europe.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Universal Music, a record company, promoted artist Avicii with a participatory campaign which invited 'bedroom producers' to collaborate with Avicii on a new single.


Michael Derepas, The Communications Council, Gold, Australian Effie Awards, 2014

This case study describes how BONDS, an Australian underwear brand, launched a new range of bras with a temporary brand re-naming.


Eugene Catanzariti, The Communications Council, Bronze, Australian Effie Awards, 2014

This case study describes how AAMI, the Australian insurer, promoted its car insurance product over several years using emotion and storytelling in its strategy.


Case Studies on Warc, Warc 100, 2014

SEEK volunteer, a charity, publicised its website with this campaign, which encouraged companies to "volunteer" media space to promote volunteering.


Case Studies on Warc, Warc 100, 2014

This campaign highlighted a societal problem in Hong Kong, poor living conditions in tiny "cage" apartments, with a dramatic exhibition in the city's Cultural Centre.


Rob Gray, Market Leader, Quarter 3, 2014

This article highlights some corporate social media blunders and offers advice for brands to avoid embarrassment, including a crisis management protocol.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study explains how, in response to difficult economic time, DESS, a Spanish furniture retailer, created a new mattress product to meet emotional and functional needs of worried consumers.

WARC RECOMMENDS


ARTICLE FOCUS

Reach a Wider Audience

Best practices for digital media use in public relations


BEST PRACTICE

How to use PR effectively

A practical how-to guide for marketers


ARTICLE FOCUS

High Tech PR Firms

An overview from Gale on the emerging digital PR industry


CASE STUDY

Bavaria: DutchDress

Using ambush marketing to get media attention