PR Campaigns

Public relations as a marketing channel

PR Campaigns


Matt Tanter, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Lucozade Sport, the drinks brand, created a content and social media strategy to build its positioning as enhancing performance during the 2014 football World Cup.


Ilona Janashvili & Alexandra Carroll, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how SPC, the largest fruit processor in Australia, built a social media campaign off the back of a single customer tweet, to reverse sales decline.


Chris Caley & Alicia Philipp, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Virgin Mobile Australia launched its new brand positioning 'Making Mobile Better' with a social media campaign based around food.


Sophie FitzGerald, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Adidas, the sports brand, planned ahead to create content that could be used in real-time responses to developments during the 2014 football World Cup.


Cristina Buenaventura, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how the Philippine Department of Tourism used social media to encourage visitors to come back to the country after natural disaster.


Luis Mendoza, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains how Coca-Cola, the beverage brand, adapted its globally successful 'Share a Coke' campaign for the US market to encourage teens to drink more Coke.


Philipp Schwartz & Fabian Wichmann , Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how Exit Deutschland, a charity that helps people leave far-right organisations, tricked neo-Nazis in Germany into raising money to help their members leave their ranks.


Cathal Gillen, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how the Immigrant Council of Ireland raised awareness of the causes of sex trafficking by utilizing the mobile dating app Tinder.


Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how American baked snack brand Honey Maid responded to negative comments about its inclusive ad campaign with an online video distributed by its fans.

WARC RECOMMENDS


ARTICLE FOCUS

Reach a Wider Audience

Best practices for digital media use in public relations


BEST PRACTICE

How to use PR effectively

A practical how-to guide for marketers


ARTICLE FOCUS

High Tech PR Firms

An overview from Gale on the emerging digital PR industry


CASE STUDY

Bavaria: DutchDress

Using ambush marketing to get media attention