Online Video

Online video as a marketing channel

Online Video


Stephen Whiteside, Warc Trends, Snapshot, July 2015

This article explores the growing popularity of 'vertical video' - video content designed to be viewed in portrait rather than landscape form - which is driven by mobile devices.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at the ever-evolving strategy of Snapchat, the four-year-old photo-sharing app, that is a hit with younger consumers.


Ian Forrester, Warc Best Practice, July/August 2015

This article outlines five steps for brands to make their online videos 'go viral'.


Stephen Whiteside, Event Reports, INMA World Congress, May 2015

This event report shows how World Wrestling Entertainment (WWE) successfully launched a direct-to-consumer video service that attracted over a million subscribers in a matter of months.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how US shoe store Foot Locker shone in the booming basketball shoe market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Australian Department of Families Housing Community Services and Indigenous Affairs raised awareness of the plight of unpaid family carers.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Molson Coors Canada promoted its brand beyond its home market and attracted new customers from the millennial demographic.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how UN Women, an entity of the United Nations established in 2011, raised its profile and highlighted that gender inequality was still a serious issue initially with a press campaign in the UAE.


Ted McConnell, Warc Exclusive, July 2015
In this collection of articles the various elements of the online advertising ecosystem are explained. The articles enable advertisers to take advantage of the opportunities offered by programmatic advertising through understanding the companies and processes involved.

WARC RECOMMENDS


ARTICLE FOCUS

Effectiveness of Different Online Video Ad Lengths

An overview from the Advertising Research Foundation


RECOMMENDED CASES

Online Video

Warc's pick of the most effective online video case studies


WARC BRIEFING

Online Video

An overview of latest online video trends


CASE STUDY

FSC Inserta: Capable

The charity's Grand Prix winner from the 2010 DMA US Awards


CASE STUDY

The Man Your Man Could Smell Like Responds to the Internet

Old Spice's North American Effies Grand Prix winner