Online Video

Online video as a marketing channel

Online Video


Saeka Zafar , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Johnson's Baby promoted a unique range of baby skincare products in India by targeting paediatricians.


Suzzane Zhang, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Bailey's, the alcohol drink, targeted Chinese women by focussing on special female friendships and their importance to women.


Ronnie Thomas and John Gamvros , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Closeup, the Unilever-owned toothpaste brand, used gamification and occasion marketing to reach young people in India and Indonesia.


Prasanna Kumar , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how consumer products company Braun positioned its CoolTec shaver as a interesting gadget in China, justifiying its premium price point.


Connie Xu, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Chips Ahoy!, a food brand owned by Mondelez International, set out to dominate April Fool's Day in China by targeting a young audience.


Case Study

Diesel: Erotica
Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Diesel, the fashion brand, used a controversial campaign for its Erotica collection to create interest in China.


Vanich Jirasuwankij, Nuntaporn Laoruangroj and Chanya Sutthienkul, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how KFC, the fast food chain, created an online platform for good deeds aimed at teens in Thailand.


Casey Grant and Adam Weiss , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Eli Lilly Japan, the pharmaceutical company, used a digital platform to enable medical representatives (MRs) to engage doctors.


Tanawat Chomtong , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Smirnoff, the vodka brand, introduced itself to a new generation of drinkers by igniting a conversation about young people's unspoken desires and rising aspirations in Thailand.

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