Online Video

Online video as a marketing channel

Online Video


Case Studies on Warc, Warc 100, 2014

In this campaign, soft drinks brand Mountain Dew teamed up with graffiti artist Haser and a team of tech experts to bring graffiti to life in 3D.


Case Studies on Warc, Warc 100, 2014

This TV-led campaign dramatised the amount of work and technical innovation that went into a single millimeter of a new Audi car.


Case Studies on Warc, Warc 100, 2014

This campaign aimed to get Brazilian consumers to favour their cards over using cash, by highlighting the cards' attributes of being comparatively modern, convenient and safe.


Case Studies on Warc, Warc 100, 2014
Cão Sem Dono, a Brazilian charity, organised a live stunt featuring a trash can with a difference in order to highlight the societal problem of abandoned dogs. It set up a real-life "doggy trash can" in front of one of the city's largest pet shops.

comScore, June 2014

This article explores issues surrounding changes in video viewing habits as more people watch digital video on different devices and how this impacts on audience measurement, and proposes a 'total video' model for more effective advertising.


Joseph Clift, Event Reports, Cannes Lions, June 2014

This event report sets out five projects production company 'mssngpeces' has been involved with, showing how it is dealing with challenges including changes in media habits, technological innovation and a growing pace of demand.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how Equinox, the chain of premium gyms and health clubs, is using digital and social media to connect with its target audience.


James Morris, Admap, July/August 2014

This article shows how content marketing can drive business success, given the right insights, process and distribution.


Stephen Whiteside, Event Reports, Social Media World Forum, May 2014

This event report discusses how Office Depot has employed content marketing in the US to add an emotional component to what can be a low-interest category.

WARC RECOMMENDS


ARTICLE FOCUS

Effectiveness of Different Online Video Ad Lengths

An overview from the Advertising Research Foundation


RECOMMENDED CASES

Online Video

Warc's pick of the most effective online video case studies


WARC BRIEFING

Online Video

An overview of latest online video trends


CASE STUDY

FSC Inserta: Capable

The charity's Grand Prix winner from the 2010 DMA US Awards


CASE STUDY

The Man Your Man Could Smell Like Responds to the Internet

Old Spice's North American Effies Grand Prix winner