Online Video

Online video as a marketing channel

Online Video


Tom White and Rory Gallery, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Doritos, the snack brand, broadened its appeal to include older consumers, without alienating younger people, by creating a travelling band to visit parties in the UK.


Toby Harrison, Les Binet and Sarah Carter, Institute of Practitioners in Advertising, Gold and Grand Prix, IPA Effectiveness Awards, 2014

This case study demonstrates how Foster's, the Australian lager brand, revitalised its brand in the UK by reassessing men's attitudes towards social drinking and regained its market leader position.


Jonathan Daly, Kyle Fiore and Liam Brown, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Groupe Média TFO, a French language TV network, created a fun and cheeky new brand identity to increase audiences in Ontario, Canada.


Andrew Perkins and Joe Smith, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how O2, the mobile network, used online video content to improve customer service, reducing churn and driving incremental value in the UK.


Emily Harlock, Craig Mawdsley, Lilian Sor and Carolan Davidge, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Cancer Research UK, a charity, used an online film and advertising to increase the impact of its government lobbying activities.


Louise Nolder and Ila De Mello Kamath, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Pedigree, the dog food brand, used partnerships with dog's rescue charities to build brand recommendation and reputation, and increase sales in the UK.


Paul Handley, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how QualitySolicitors, a network of solicitors in the UK, took a new approach to the category to build trust, by making the brand feel more personable and approachable.


Saji Abraham, Varsha Chawda and Jane Dorsett, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Unilever's soap brand Lifebuoy used a hand hygiene message to save lives and increase sales in India.


Christian Budtz and Kim Bagdonas Jørgensen, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2014

This case study demonstrates how McDonald's Denmark, the quick service restaurant, used a virtual currency to grow favorability among teenagers and increased market share.

WARC RECOMMENDS


ARTICLE FOCUS

Effectiveness of Different Online Video Ad Lengths

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Online Video

Warc's pick of the most effective online video case studies


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Online Video

An overview of latest online video trends


CASE STUDY

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The charity's Grand Prix winner from the 2010 DMA US Awards


CASE STUDY

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Old Spice's North American Effies Grand Prix winner