Online Video

Online video as a marketing channel

Online Video


Joseph Clift, Event Reports, Cannes Lions, June 2014

This event report sets out five projects production company 'mssngpeces' has been involved with, showing how it is dealing with challenges including changes in media habits, technological innovation and a growing pace of demand.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how Equinox, the chain of premium gyms and health clubs, is using digital and social media to connect with its target audience.


James Morris, Admap, July/August 2014

This article shows how content marketing can drive business success, given the right insights, process and distribution.


Stephen Whiteside, Event Reports, Social Media World Forum, May 2014

This event report discusses how Office Depot has employed content marketing in the US to add an emotional component to what can be a low-interest category.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study details a corporate social responsibility (CSR) campaign in New Zealand by Mini, the car brand, which supported the Society for the Prevention of Cruelty to Animals (SPCA) which a drive to increase adoption of shelter dogs.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study explains how, in response to difficult economic time, DESS, a Spanish furniture retailer, created a new mattress product to meet emotional and functional needs of worried consumers.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign, for snack brand Doritos in the UK, attracted a broader audience by tapping into its shared love of cheesy cover bands.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study explains how MILO, a chocolate milk drink brand, created a new sport in order to reposition itself in Malaysia and appeal to teenagers.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how New Museum, an art museum in New York City, US, used public pay phones as part of a campaign to promote its 1993 themed exhibition.

WARC RECOMMENDS


ARTICLE FOCUS

Effectiveness of Different Online Video Ad Lengths

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Online Video

Warc's pick of the most effective online video case studies


WARC BRIEFING

Online Video

An overview of latest online video trends


CASE STUDY

FSC Inserta: Capable

The charity's Grand Prix winner from the 2010 DMA US Awards


CASE STUDY

The Man Your Man Could Smell Like Responds to the Internet

Old Spice's North American Effies Grand Prix winner