Online Video

Online video as a marketing channel

Online Video


Kate Smither, Ant Melder and Justin Graham, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study shows how QUIT UK, a charity, used the Vine video platform to communicate the message that a person dies of a smoking-related illness every six seconds.


Angela Morris, Account Planning Group - (Australia), Gold, Creative Strategy Awards 2014

This case study explains how RAC Western Australia, the motoring mutual, improved road safety by focusing on a key, but under-recognised cause of accidents: driver inattention.


Pieter-Paul von Weiler and Brigitte Bayard, Account Planning Group - (Australia), Grand Prix, Best insight/input, Creative Strategy Awards 2014

This case study explains how an anti-smoking campaign by the Australian government changed minds by the psychological insight that smokers are more scared of suffering a painful death than the act of dying itself.


Ian Forth, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Radiant, a laundry detergent brand, increased sales and market share by focussing on a different functional benefit to usual detergent marketing.


Sarah McDonald and Karl Bates, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Universities Australia, an organisation representing universities, used a social and digital campaign to build support for its federal funding.


Christina Aventi and Sarah Hood, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Meat & Livestock Australia, a trade body, increased sales of lamb with a new approach to its annual Australia Day campaign.


Danish Chan, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014

This case study explains how the Victorian Responsible Gaming Foundation, a government organisation, aimed to reach out to "problem gamers" in Australia, and encourage them to seek help for their unhealthy gambling habits.


Fabio Buresti, Account Planning Group - (Australia), Silver, Strategic agency of the year, Best brief, Creative Strategy Awards 2014

This campaign promoted Boost Mobile, a prepaid brand that resells mobile services, in Australia by reframing the conversation around the category.


Anuj Mehra and Eloise Liley, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Ford, the automotive company, repositioned itself in Australia by removing its badging to overcome irrational negative perceptions.

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ARTICLE FOCUS

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Online Video

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CASE STUDY

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CASE STUDY

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