Online Video

Online video as a marketing channel

Online Video


Stephen Whiteside, Event Reports, ANA Masters of Marketing, October 2014

This event report shows how W.


Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Avene make-up was marketed in China by using customers' social media accounts to deliver Avene's own message.


Sailesh Wadhwa, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how BIC, the men's shaving brand, built interest and trial amongst young men in Malaysia with an online campaign that fed expression and belonging for groups of friends.


Ronnie Thomas and John Gamvros , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Closeup, the Unilever-owned toothpaste brand, used gamification and occasion marketing to reach young people in India and Indonesia.


Rujeeporn Navakul , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes a limited edition product launch by Oriental Princess, a cosmetics brand, which used a secret-leaking microsite to catch existing customer's attention and increase sales.


Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Porsche, the luxury car brand, leveraged its 50th anniversary to increase awareness of its sports car credentials in China.


Case Study

Avene: Selfie
Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how the Avene make-up brand won brand likeability with a social campaign.


Prasanna Kumar , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Olay Body Wash, the toiletries brand, was marketed in China used a promise-keeping platform to grow unaided awareness and sales.


Napas Kitirattragan, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Maybelline, the make-up brand, used an influencer-led strategy to launch a new product, Color Tattoo, in the eye-shadow category in Thailand.

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