Online Video

Online video as a marketing channel

Online Video


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how Equinox, the chain of premium gyms and health clubs, is using digital and social media to connect with its target audience.


James Morris, Admap, July/August 2014

This article shows how content marketing can drive business success, given the right insights, process and distribution.


Stephen Whiteside, Event Reports, Social Media World Forum, May 2014

This event report discusses how Office Depot has employed content marketing in the US to add an emotional component to what can be a low-interest category.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study demonstrates how Volkswagen, the car manufacturer, regained relevance in China to grow purchase intent and sales.


Case Study

Volvo FH launch
Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Volvo Trucks used a piece of online video to maximise global interest in the launch of its new FH model, months ahead of its actual availability in local markets.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2014

This case study describes how AXE, the male grooming brand, launched a Limited Edition variant in Latin America to outperform the deodorant category.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how The National Lottery (TNL) in the UK used the opportunity of the London 2012 Olympic Games to improve awareness of its contribution to good causes.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes the relaunch of the Bank of New Zealand (BNZ) using an unbranded teaser campaign to start social conversations about money, leading to improved consideration scores and increased revenue.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study outlines an Argentinian campaign for Huggies, Kimberly-Clark's diaper brand, that sought to engage prospective parents via a device that enabled fathers to feel the kicks of his unborn baby.

WARC RECOMMENDS


ARTICLE FOCUS

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Online Video

Warc's pick of the most effective online video case studies


WARC BRIEFING

Online Video

An overview of latest online video trends


CASE STUDY

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The charity's Grand Prix winner from the 2010 DMA US Awards


CASE STUDY

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