Online Video

Online video as a marketing channel

Online Video


Stephen Whiteside, Warc Trends, Snapshot, July 2015

This article explores the growing popularity of 'vertical video' - video content designed to be viewed in portrait rather than landscape form - which is driven by mobile devices.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at the ever-evolving strategy of Snapchat, the four-year-old photo-sharing app, that is a hit with younger consumers.


Ian Forrester, Warc Best Practice, July/August 2015

This article outlines five steps for brands to make their online videos 'go viral'.


Stephen Whiteside, Event Reports, INMA World Congress, May 2015

This event report shows how World Wrestling Entertainment (WWE) successfully launched a direct-to-consumer video service that attracted over a million subscribers in a matter of months.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Fiat in Brazil, in spite of having no connections with football, registered a significant presence during the World Cup 2013.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom stood out in a competitive market where little product differentiation was apparent.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Volkswagen China addressed the problem of drivers using mobile phones while driving.


Ted McConnell, Warc Exclusive, July 2015
In this collection of articles the various elements of the online advertising ecosystem are explained. The articles enable advertisers to take advantage of the opportunities offered by programmatic advertising through understanding the companies and processes involved.

WARC RECOMMENDS


ARTICLE FOCUS

Effectiveness of Different Online Video Ad Lengths

An overview from the Advertising Research Foundation


RECOMMENDED CASES

Online Video

Warc's pick of the most effective online video case studies


WARC BRIEFING

Online Video

An overview of latest online video trends


CASE STUDY

FSC Inserta: Capable

The charity's Grand Prix winner from the 2010 DMA US Awards


CASE STUDY

The Man Your Man Could Smell Like Responds to the Internet

Old Spice's North American Effies Grand Prix winner