Online Effectiveness

Using online marketing channels

Online Effectiveness


Case Studies on Warc, Warc 100, 2014

In this campaign, soft drinks brand Mountain Dew teamed up with graffiti artist Haser and a team of tech experts to bring graffiti to life in 3D.


Case Studies on Warc, Warc 100, 2014
Cão Sem Dono, a Brazilian charity, organised a live stunt featuring a trash can with a difference in order to highlight the societal problem of abandoned dogs. It set up a real-life "doggy trash can" in front of one of the city's largest pet shops.

Case Studies on Warc, Warc 100, 2014
This campaign for McDonalds was based around a competition encouraging Hong Kong children to submit their own creative ideas and designs for a new McDonald's outlet. The winners then had their ideas incorporated in the restaurant itself.

Case Studies on Warc, Warc 100, 2014

SEEK volunteer, a charity, publicised its website with this campaign, which encouraged companies to "volunteer" media space to promote volunteering.


comScore, July 2014

This article outlines a series of benchmarks for the pharmaceutical industry's digital marketing activity in the US, including brand awareness, doctor discussions and prescriptions filled.


Eli Goodman and Tania Yuki, comScore, May 2014

This presentation sets out the opportunity offered by Instagram, the photo-sharing platform, for brands to engage with consumers, including how some brands are already using it and how Instagram may evolve.


comScore, June 2014

This article explores issues surrounding changes in video viewing habits as more people watch digital video on different devices and how this impacts on audience measurement, and proposes a 'total video' model for more effective advertising.


Andrew Green, Warc Best Practice, July 2014

This article sets out how internet ad views are measured, how they could be measured in the future, and how it is challenged by changing user habits.


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report outlines the issues that marketers need to address to tackle value erosion in the digital marketing ecosystem, based on analysis by the Association of National Advertisers and Forrester.

WARC RECOMMENDS


CASE STUDY

Mars Pedigree: Doggelganger

Using a microsite and earned media to gain awareness


TRENDS

Real-Time Bidding

A quiet revolution in the way online ads are bought and sold


CASE STUDY

MailOnline website redesign

DEA Grand Prix winner on the world's biggest news website