Online Effectiveness

Using online marketing channels

Online Effectiveness


Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes a campaign by Gillette, the shaving brand, which used women's preference for clean-shaven men to increase sales of its premium razor product in India.


Someshwar Mehra , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Maggi Noodles, the noodle brand, defended its market position in India through a campaign with an iconic Bollywood star and a big user participation element.


Prasanna Kumar , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how consumer products company Braun positioned its CoolTec shaver as a interesting gadget in China, justifiying its premium price point.


Darius Karbassioun and Jonathan Koh, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how WWF, the charity, reframed 'Earth Hour', an environmental initiative, for a Chinese audience by focussing on digital and social media.


Case Study

Diesel: Erotica
Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Diesel, the fashion brand, used a controversial campaign for its Erotica collection to create interest in China.


Ronnie Thomas and John Gamvros , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Closeup, the Unilever-owned toothpaste brand, used gamification and occasion marketing to reach young people in India and Indonesia.


Vanich Jirasuwankij, Nuntaporn Laoruangroj and Chanya Sutthienkul, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how KFC, the fast food chain, created an online platform for good deeds aimed at teens in Thailand.


Rahul Chawra , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Qatar Airways used a contest on social media to generate online buzz in Singapore.


Sumana Samuk , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how IBM, the technology firm, sped up the process of converting leads in India by profiling users individually.

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CASE STUDY

MailOnline website redesign

DEA Grand Prix winner on the world's biggest news website