Online Effectiveness

Using online marketing channels

Online Effectiveness


Tom White and Rory Gallery, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Doritos, the snack brand, broadened its appeal to include older consumers, without alienating younger people, by creating a travelling band to visit parties in the UK.


Jonathan Daly, Kyle Fiore and Liam Brown, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Groupe Média TFO, a French language TV network, created a fun and cheeky new brand identity to increase audiences in Ontario, Canada.


Andrew Perkins and Joe Smith, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how O2, the mobile network, used online video content to improve customer service, reducing churn and driving incremental value in the UK.


Ben Essen and Farhann Cachra, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study describes how Mini, the car manufacturer, attracted new customers by focussing on existing customers and their love for the brand in the UK.


Anna Bleers, Matt Sundstrom, Kate Houghton, Elizabeth Brown and Larry Gies, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study shows how Lays, a snack brand owned by PepsiCo, adapted a global campaign for the US market to boost customer engagement and grab the attention of millennial consumers.


Saji Abraham, Varsha Chawda and Jane Dorsett, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Unilever's soap brand Lifebuoy used a hand hygiene message to save lives and increase sales in India.


Emily Harlock, Craig Mawdsley, Lilian Sor and Carolan Davidge, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Cancer Research UK, a charity, used an online film and advertising to increase the impact of its government lobbying activities.


Rob Ward, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study demonstrates how Cuprinol, the garden woodcare brand, attracted a new female audience to a low interest category in the UK to grow new value.


Anthony Harris and Tony Quinn, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2014

This case study demonstrates how Garnier Ultralift, the skin care product owned by L'Oréal, cut through scepticism about the cosmetic brands' scientific claims and increased sales.

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CASE STUDY

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TRENDS

Real-Time Bidding

A quiet revolution in the way online ads are bought and sold


CASE STUDY

MailOnline website redesign

DEA Grand Prix winner on the world's biggest news website