Online Effectiveness

Using online marketing channels

Online Effectiveness


Low Lai Chow, Event Reports, CommunicAsia, June 2014

This event report provides five tips for using digital data effectively, and for avoiding 'vanity metrics' and being overwhelmed.


Tony Regan, Warc Best Practice, July/August 2014

This article provides guidelines for developing digital strategy within agencies, and the business opportunities this unlocks.


Michael J McDermott, ANA Magazine, Spring, 2014

This article discusses developments in measuring viewable impressions for digital ads, as part of the Making Measurement Make Sense (3MS) cross-industry initiative in the US.


Cortney Henseler, Andrew Consky and Maureen Dawson, ESOMAR, Digital Dimensions, June 2014

This paper reports on research in North America by AOL, the media company, into how consumers access online content via computers, tablets and smartphones.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how neckermann.


Case Study

Oreo: Daily Twist
Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how OREO, the US cookie brand, celebrated its centennial anniversary via social media to rejuvenate the brand.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Amnesty International, the human rights organisation, used a Facebook app to raise awareness for its cause in New Zealand.


Case Study

Volvo FH launch
Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Volvo Trucks used a piece of online video to maximise global interest in the launch of its new FH model, months ahead of its actual availability in local markets.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study demonstrates how Volkswagen, the car manufacturer, regained relevance in China to grow purchase intent and sales.

WARC RECOMMENDS


CASE STUDY

Mars Pedigree: Doggelganger

Using a microsite and earned media to gain awareness


TRENDS

Real-Time Bidding

A quiet revolution in the way online ads are bought and sold


CASE STUDY

MailOnline website redesign

DEA Grand Prix winner on the world's biggest news website