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This Topic Page offers short cuts to case studies, articles and videos on new product development and innovation. The Warc Briefing offers a comprehensive overview of NPD theories and trends. Click on the View All links to browse and search within our articles and papers about NPD as well as cases which showcase product innovation.
Global attitudes to innovation
Theories and trends in innovation and NPD
Jack in the Box USA 2010
Creating new product lines as an alternative to discounting