NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation


Lena Roland, Event Reports, Marketing Society Annual Conference, November 2014

This event report considers some of the different approaches companies are taking with regards to technological innovation.


Warc News, 18 December 2014
BOCA RATON, FL: Brands aiming to stand out from the crowd could benefit from trying to "flip" category conventions, a leading professor at Harvard Business School has argued. Youngme Moon, the Donald K.

Warc News, 18 December 2014
NEW YORK: Brazil, once regarded as a prime emerging market for luxury brands, now represents a "difficult climate" because of its faltering economy and inflationary pressures, according to a leading market analyst. Speaking to Luxury Daily, Gustavo G.

Warc News, 16 December 2014
BOCA RATON, FL: Motrin, the pain-relief line owned by Johnson & Johnson, has leveraged fundamental "human insights" to effectively escape the trap of being a "me too" brand.Ryan Helzerman, associate director/global strategic insights at McNeil Co.

Andrea Sophocleous, Event Reports, AANA Reset, Ocober 2014

This event report explores some of the ways in which marketers and agencies are thinking differently about advertising, although most find this difficult as they are constrained by a fear of failure.


Warc News, 12 December 2014
LONDON: Next year's successful brands will need to combine agility, purpose and innovation, according to a new Warc report.These are the overarching themes of the Toolkit 2015 report, produced in association with Deloitte, which highlights the areas .

Warc News, 10 December 2014
LONDON: The winners of this year's MRS Awards demonstrate the research industry's strength and adaptability according to the chief executive of the Market Research Society.Speaking at an event in London Jane Frost said the awards were "a testament to.

Warc News, 09 December 2014
LONDON: A shark detector campaign for Australian mobile provider Optus has won the Grand Prix in the 2014 Warc Prize for Innovation, which was awarded at an event in London last night. With Clever Buoy, Optus and its agency, M&C Saatchi Sydney, c.

Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2014

This event report addresses the role marketing is playing for Chobani, the Greek yoghurt brand.

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