NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation

Warc News, 31 October 2014
BEIJING/MUMBAI: Xiaomi has risen to become China's leading smartphone brand and the world's number three in a mere five years and is looking to conclude a major loan arrangement to finance a push into new markets.New figures from market researcher St.

Warc News, 30 October 2014
ORLANDO, FL: Dos Equis, the beer brand, is leveraging Oculus Rift's virtual reality technology for a new interactive experience celebrating Halloween, and tied to its campaign starring "The Most Interesting Man in the World".Dolf van den Brink, Heine.

Warc News, 17 October 2014
LONDON: A total of 28 entries have been shortlisted for the $10,000 Warc Prize for Innovation, which recognises the best case studies worldwide that used innovative thinking to deliver tangible results.The full shortlist of entries – received from a .

Warc News, 15 October 2014
MUMBAI: Ecommerce in India is about to enter a new phase after Amazon, the world's largest online retailer, announced a strategic alliance with Future Group, the Indian conglomerate with interests ranging from fashion to food.In a statement announcin.

Warc News, 15 October 2014
BANGKOK/HANOI: Unilever and Nestlé are to expand their operations in Thailand and Vietnam respectively, the two European FMCG giants have announced in separate statements.Unilever plans to increase its investment in Thailand by 8bn baht ($246.6m) to .

Warc News, 13 October 2014
SINGAPORE: Singapore is the country most prepared for the digital age because it has the necessary infrastructure and supporting conditions in place, a new global study has revealed.According to the Digital Evolution Index, a joint study by MasterCar.

Sir Patrick Bateson, Market Leader, Quarter 4, 2014

This article explains why play is essential to developing creativity, innovativeness and productivity in both children and adults.

Sonya Misquitta and Dheeraj Sinha, Market Leader, Quarter 4, 2014

This article sets out some of the mistakes made by multinational food companies launching products in emerging markets, and explains how to avoid them in the future.

Jean-Noel Kapferer, Research on Warc, The Definitive Book of Branding, September 2014

This article demonstrates the importance of innovation to brands and how to brand innovation once it has been developed.



NPD Innovation

Theories and trends in innovation and NPD


Innovation beyond blue oceans

Why drivers of innovation are more complex than you think


Warc Prize for Innovation

Learn more about Warc's global annual award



A focus on innovation for the January 2013 issue