NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation

Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report shows how Julep, a challenger in the beauty category, has effectively used the principle of crowdsourcing to create new products and build its brand.

Warc News, 03 March 2015
LONDON: British Airways, the airline, has emerged as the UK's top consumer brand for the second year in a row, according to the latest Consumer Superbrands survey, with luxury watchmaker Rolex keeping its second spot. The annual survey, which is inde.

Warc News, 03 March 2015
BARCELONA/MOUNTAIN VIEW: Google is to dip its toe into mobile telecoms services, as it announces its intention to become a mobile virtual network operator in the US. Unveiling the plan at the Mobile World Congress in Barcelona, Sundar Pichai, svp/pro.

Warc News, 02 March 2015
SINGAPORE: Incorporating Facebook into a campaign aimed at users of basic feature phones in Indonesia and the Philippines helped to lift key brand metrics while taking ad recall to "exceptionally high" levels, Mondel─ôz International has revealed. The.

Les Binet and Sarah Carter, Admap, March 2015

This article argues that brands should refrain from new product development for the sake of having something 'new' to talk about, and instead build better emotional connections with consumers.

Warc News, 25 February 2015
LONDON: 'Kan Khajura Tesan', developed by Lowe Lintas and PHD for Hindustan Unilever, has been named the top marketing campaign in the world, according to the annual Warc 100 ranking. The campaign, which reached 'media dark' rural Indian populations .

Warc News, 24 February 2015
LONDON: UK supermarket chain Asda is refreshing the brand with a new logo and slogan which mirror those of parent group Walmart and which could have a knock-on effect among its rivals, according to observers. Much of the focus of Walmart's engagement.

Warc News, 24 February 2015
NEW YORK: Falling TV audiences have turned the spotlight on measurement companies, with some broadcasters accusing them of failing to keep up with changing viewing habits. The Financial Times noted that falling ratings had been a feature of recent fi.

Stephen Whiteside, Event Reports, ANA Mobile First

This event report explains how Timex, the watch brand, launched a new product with more advanced capabilities after research to understand consumer needs, and partnerships with other companies to meet them.



NPD Innovation

Theories and trends in innovation and NPD


Innovation beyond blue oceans

Why drivers of innovation are more complex than you think


Warc Prize for Innovation

Learn more about Warc's global annual award



A focus on innovation for the January 2013 issue