NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation


Warc News, 28 January 2015
BEIJING: The brand value of internet service company Tencent has almost doubled in the past year, pushing it to the top of the 2015 BrandZ rankings. The fifth BrandZ Top 100 Most Valuable Chinese Brands, produced by Millward Brown and based on financ.

Warc News, 26 January 2015
GLASGOW: Asda, the UK subsidiary of US retail giant Walmart, is laying down a challenge to traditional publishers with plans to launch its own fully operational private ad exchange that will include its grocery website. The UK retailer is already sel.

Warc News, 23 January 2015
SAN DIEGO: Many businesses have invested in gathering data but are failing to convert that into insights according to a new survey which also says chief executives tend to have a rose-tinted view of how their data initiatives are proceeding. A global.

Warc News, 23 January 2015
LONDON: UK marketers launching new alcoholic drinks face major obstacles to success, with a new report showing that eight in ten out-of-home drinkers rarely or never try such products. This trend, according to market researchers Canadean, is "concern.

Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report outlines the major mobile and media trends from CES 2015, based on the views of several leading advertising executives who attended the event.


Warc News, 21 January 2015
CHICAGO: One-third of US shoppers consciously seek out private label products to save money and CPG marketers need to "keep value and affordability in the crosshairs", a new study has said. According to a Times & Trends report from shopper inform.

Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report explores how the "internet of things" - a trend embodied by smart homes and cars - will impact marketing, based on the views of several leading executives who attended CES 2015.


Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report discusses the advances made in the area of wearable technology, and where there is still room for manufacturers to progress, based on the views of several leading executives who attended CES 2015.


Warc News, 20 January 2015
CAMBRIDGE, MA: Helping customers learn can be as strategically important as learning from customers, a leading industry figure has said. Writing in the Harvard Business Review, Michael Schrage, innovation expert and a research fellow at MIT Sloan Sch.

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