Warc News, 28 July 2014
DANA POINT, CA: Many brands are still "not ready for the digital era" as their marketing departments lack the skillsets necessary to thrive in the connected age, a leading executive has argued.Speaking at the 2014 Association of National Advertisers .
Warc News, 28 July 2014
LONDON: Unilever intends to put innovative products at the heart of its European strategy to stem a decline in sales caused by competition from discount retailers.Speaking to investors in a conference call on Thursday, chief executive Paul Polman sai.
Warc News, 25 July 2014
LONDON: Six leading agency practitioners as well as two client-side senior marketers from PepsiCo and Unilever will join a full complement of 14 judges for the Warc Prize for Innovation 2014.Chaired by Peter Espersen, head of community co-creation at.
Warc News, 22 July 2014
GENEVA: Switzerland has been named as the world's most innovative economy for the fourth consecutive year, with the UK, Sweden, Finland and the Netherlands rounding out the top five, new analysis has revealed.Now in its seventh year, the latest Globa.
Warc News, 21 July 2014
CAMBRIDGE, MA: Social business initiatives positively affect the business outcomes of two-thirds of companies, according to a new global survey which also found the level of value achieved is related to their social business sophistication.This opini.
Warc News, 17 July 2014
LONDON: The deadline for the 2014 Warc Prize for Innovation has been extended to Friday 15th August, with new judges from the US, Europe and Japan due to be announced shortly.The prize, now in its third year with a prize fund of $10,000, is free to .
Stephen Taylor and Simon Hathaway , Admap, July/August 2014
This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.
Rachelle Headland, Admap, July/August 2014
This article shows why 'retail-out' marketing strategies which should replace 'shelf back' strategies, given that purchase journeys do not take a predictable shape.
Stephen Whiteside, Event Reports, M1 Mobile-First Summit, May 2014
This event report discusses how Samsung, the electronics group, is enhancing the user experience by partnering with start-ups - a strategy based on four key components.