North American Effies 2012

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North American Effies 2012

Awarding ideas that work

Following the North America Awards Gala held in New York City on May 23rd, view all the available case studies, complete with campaign videos, here on Warc.

Read the 2012 Effie Report – key insights on the drivers of marketing effectiveness.

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THE WINNERS

The Effie top prize was awarded to Chrysler and Wieden+Kennedy for the campaign "Imported from Detroit".

Grand Effie

The 44th annual Effies Awards Gala was held in New York, where the judging panel commended 51 other campaigns beyond the Grand Effie. In total there were 15 Gold winners, 19 Silvers and 18 Bronzes.

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GOLD WINNERS

Comcast: World Championship Baby

Athenos: Approved by Yiayia

Athenos

Dead Space 2: Your Mom Hates It

Chobani: A Love Story About Yogurt

Troy Public Library: Book Burning

IBM: Watson

AT&T: Convincing Youth Not To Text


MORE GOLD WINNERS

Boston Pizza: Flatties and Dummies

Purex: Shock and Awe at Walmart

Grand Effie

Bing: Search for a New Generation

H&R Block: Never Settle For Less

IBM: Let's Build a Smarter Planet

IKEA: Moving Day