Sonya Misquitta and Dheeraj Sinha, Market Leader, Quarter 4, 2014
This article sets out some of the mistakes made by multinational food companies launching products in emerging markets, and explains how to avoid them in the future.
Sonya Misquitta with Dheeraj Sinha, WPP Atticus Awards, Highly Commended, Strategy, 2013
This article sets out five principles for international companies wanting to create a successful food brand in India.
Scott Young, Research on Warc, April 2014
This article sets out the challenges associated with global package design and argues that brands should have a few core global constants and then allow for flexibility according to local markets.
Scott Young and Vincenzo Ciummo, Research on Warc, April 2014
This article reveals findings from research into how people across different countries and cultures view product packaging, based on eye-tracking technology.
Stephen Whiteside, Event Reports, Internet Retailer and Conference Exhibition, June 2014
This event report discusses the role that ecommerce plays for Puma, the sporting goods group.
Brian Carruthers, Event Reports, Marketing Week Live, June 2014
This event report outlines how Diageo, the alcoholic drinks company, approaches power brand building across global markets.
Cannes Creative Lions, Creative Effectiveness Lions, 2014
This case study describes an international campaign by Evian, the bottled water, which reinforced its 'youth' brand.
Cannes Creative Lions, Winner, Creative Effectiveness Lions, 2014
This case study describes how Lurpak, the butter brand, created a global brand positioning based on a universal food truth around the joy of cooking for food lovers.
Effie Worldwide, Gold, North America Effies 2014
This case study describes a global campaign by bottled water brand Evian, which invited people to meet their 'inner baby', a new take on the brand's long standing 'youthful' messaging.