Multinational Campaigns

Insights on cross-border marketing campaigns

Multinational Campaigns


Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report outlines how Red Bull Media House is drawing on its unparalleled expertise in content creation to help other brands engage consumers.


Thomas Aichner and Frank Jacob, International Journal of Market Research, Vol. 57, No. 2, 2015
This article aims to provide a model with which to measure the degree of corporate social media use or, in other words, the extent to which companies are exploiting the potentialities of single or multiple social media platforms. This is, however, explicitly different from using metrics to assess the success of social media activities, as it is purely measuring how intensively a pre-defined group of social media is utilised, taking into account the frequency of social media activity by the brand as well as the related user reactions.

ARF Ogilvy Awards, Gold, Household, 2015

This case study explains how Unilever uncovered a global truth to connect with mothers and promote its various washing detergent brands.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how a redesign of decorative paint brand Dulux' Once range persuaded its largest retailer B&Q to give the brand its own space in 75% of stores.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how a rebrand of football website goal.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how GoMacro, a nutritional snack brand containing macrobiotics, successfully challenged well-established brands in a crowded health food market in the US.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how Natura Siberica, a cosmetics brand for the Russian health and beauty market, successfully challenged western brand domination in the country.


Case Study

OTE: Brand launch
Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study demonstrates how OTE, a nutritional sports drink, launched into a saturated market in the UK to become a firm favourite with athletes in a single year.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study demonstrates how a rebranding of sports nutrition brand Maximuscle in the UK achieved sales growth by stretching the product into broader markets.

WARC RECOMMENDS


WARC BRIEFING

Multinational Campaigns

Key trends and theories of cross-border approaches


ADMAP

Global planning

How to bond central ideas to local executions


CASE STUDY

Stella Artois 5%: Let's talk about relationships

A new approach to global brand management


MARKET LEADER

Globalisation

The new world order for global brands


CASE STUDY

Havana Club: Nothing Compares to Havana

Euro Effies winner repositions a rum brand across the region