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Home > Topics > Subject Topic Pages > Geographies > Multinational Campaigns

Topic Page: Multinational Campaigns

This Topic Page includes short cuts to international marketing case studies, articles and research papers. It is updated whenever new material on this subject is added to Warc.

LATEST CASE STUDIES

Febreze: Global Azerbaijani Olympic Campaign

Jim Beam: Devils Cut Global Ad Campaign

Windows 8: Global Launch Campaign

FEATURED CHART

Charts
Global attitudes to innovation

ARTICLES & PAPERS

Brand strategy: Keep it simple

InterContinental Hotels Group introduces a...

Combating copycats and a changing consumer...

FEATURED

Charts
Multinational Campaigns
Key trends and theories of
cross-border approaches

VIDEO CASE

Multinational video Stella Artois 5%

Approaching global brand management as a romantic relationship

Alcoholic Drinks Apparel & Accessories Automotive Financial Services Food Government & Non-profit Household & Domestic Luxury Media & Entertainment Pharmaceutical & Health Retail Soft Drinks Telecoms Tobacco Toiletries & Cosmetics Travel & Tourism Utilities

Consumers Data Geographies Main Media Marketing Other Channels