Multinational Campaigns

Insights on cross-border marketing campaigns

Multinational Campaigns


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how GoMacro, a nutritional snack brand containing macrobiotics, successfully challenged well-established brands in a crowded health food market in the US.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study demonstrates how a rebranding of sports nutrition brand Maximuscle in the UK achieved sales growth by stretching the product into broader markets.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how Natura Siberica, a cosmetics brand for the Russian health and beauty market, successfully challenged western brand domination in the country.


Case Study

OTE: Brand launch
Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study demonstrates how OTE, a nutritional sports drink, launched into a saturated market in the UK to become a firm favourite with athletes in a single year.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how UK brewery Thwaites launched a new 'Crafty Dan' range to establish itself in a new craft beer market.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how a rebrand of football website goal.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study explains how a focus on design helped gourmet popcorn brand Joe & Seph's to create a new market for popcorn in the UK and export the brand to 15 countries.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how Dutch candle company Bolsius relaunched its Aromatics range and nearly trebled its sales in the three years following the repositioning.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how a redesign of decorative paint brand Dulux' Once range persuaded its largest retailer B&Q to give the brand its own space in 75% of stores.

WARC RECOMMENDS


WARC BRIEFING

Multinational Campaigns

Key trends and theories of cross-border approaches


ADMAP

Global planning

How to bond central ideas to local executions


CASE STUDY

Stella Artois 5%: Let's talk about relationships

A new approach to global brand management


MARKET LEADER

Globalisation

The new world order for global brands


CASE STUDY

Havana Club: Nothing Compares to Havana

Euro Effies winner repositions a rum brand across the region