Media & Tech Trends

This Trend Page covers brand positioning, first defined in a 1972 Ad Age article as "what you do to the mind of the prospect". The page includes short cuts to case studies, articles and videos. Click on the View All links to search within the lists of papers. The page is updated when new relevant content is added to Warc.. A in-depth review into the mind if the american consumer

May 10, 2016   Consumers | Marketing

Connection Strategy Casebook

Insights from the Warc Prize for Connection Strategy. Visit the report landing page


May 12, 2016

Online shopping

Consumers | Marketing | Geographies

The evolution of online shopping: pricing, consumer trust and personalisation

Apr 06, 2016

Wearable technology


UK trends in wearable technology

Jan 08, 2016

Internet of Things

Why the IoT will help brands create "living services"

Jan 05, 2016

The Future 100

Consumers | Marketing

The major trends set to shape the global advertising landscape in 2016

Jan 04, 2016

10 tech trends for 2016

The rise of competing ecosystems and AI

Dec 03, 2015

Toolkit 2016

Consumers | Marketing

Six major marketing trends for the year ahead
Visit the landing page

Dec 02, 2015

Ad blocking


An overview and analysis of the growing phenomenon of consumer ad blocking

Nov 04, 2015

Artificial Intelligence

Machine learning and its implications for marketing