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Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Feb 18, 2013  

Real-time Response

How brands are reacting instantly to news events

More:

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Jan 28, 2013

Seriously Social

Consumers | Media & Tech

Effectiveness trends in social media campaigns
Available in full and summary versions

Jan 14, 2013

Toolkit 2013

Consumers

How to respond to the big marketing challenges. View a summary or full version

Dec 17, 2012

Latin America

Geographies

How global businesses can tap into the decade of growth that is forecast for Latin America

Sep 19, 2012

Real-Time Bidding

Media & Tech

How real-time tech is reshaping online ad buying

Sep 07, 2012

Nostalgia marketing

Consumers

Reaching consumers who long for "better" and bygone eras

Aug 07, 2012

Asia Toolkit

Consumers | Geographies

How the world's leading brands are rising to the Asian challenge
View a summary or full version

Jun 28, 2012

Shopper marketing

Consumers

Understand shopper motivations in tough conditions
View a summary or full version

May 22, 2012

Mobile Marketing

Media & Tech

How mobile is changing the way people are consuming.
View a summary or full version

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