Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Jun 20, 2014   Consumers

Pivot to passive

The rise of technology is making consumers passive and marketers more powerful


Jun 04, 2014

Sports participation


The growth in sports participation and how brands can benefit

May 08, 2014

Global Later Lifers


How the over 60s are coming into their own

Mar 28, 2014

The power of celebrity


The impact of celebrities on consumer behaviour

Feb 17, 2014

The new austerity


What will the future be for indulgence and excess?

Feb 13, 2014

Crowd companies

Consumers | Media & Tech

How big brands are achieving crowd-driven innovation

Jan 23, 2014

Toolkit 2014

Consumers | Media & Tech

How to keep your brand ahead of the competition

View the report landing page

Jan 07, 2014

10 global trends for 2014


Data privacy, crowdshaped products and green innovation

Dec 19, 2013

10 trends for 2014

Consumers | Media & Tech

The year ahead from smart devices to location and local