Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Dec 03, 2015   Consumers | Media & Tech

Toolkit 2016

Warc's guide to six major marketing trends for the year ahead

Non-subscribers can visit the landing page


Jan 11, 2016

Out-of-home advertising

Five trends in UK outdoor advertising for 2016

Jan 05, 2016

The Future 100

Consumers | Media & Tech

The major trends set to shape the global advertising landscape in 2016

Oct 08, 2015

Seriously Social 2015

Consumers | Media & Tech

How social strategy can drive business results

Sep 02, 2015

Mobile apps are the future


Multichannel audience fragmentation may reverse

Aug 13, 2015

Buy Buttons


Closing the loop between discovery & purchase by allowing people to immediately buy

Jul 20, 2015

Toddlers to tweens


Consumption habits of global 3-12-year-olds

Jun 22, 2015

Eco worriers


Examining changing global attitudes to the environment

Jun 19, 2015

21st century business


Six pillars that form the framework for business now