Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Aug 13, 2015   Consumers

Buy Buttons

Closing the loop between discovery & purchase by allowing people to immediately buy


Sep 02, 2015

Mobile apps are the future


Multichannel audience fragmentation may reverse

Jul 20, 2015

Toddlers to tweens


Consumption habits of global 3-12-year-olds

Jun 22, 2015

Eco worriers


Examining changing global attitudes to the environment

Jun 19, 2015

21st century business


Six pillars that form the framework for business now

Apr 27, 2015

The Innovation Casebook

Media & Tech

Explore the world's freshest communication ideas

Apr 02, 2015

Dark social

Get a better understanding of difficult-to-track social sharing

Mar 25, 2015

Super personalisation


Increasing personalisation and changing concepts of privacy

Mar 04, 2015

Asia Strategy Report

Consumers | Geographies

How strategic ideas are growing brands in Asia