Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Feb 13, 2014   Consumers | Media & Tech

Crowd companies

How big brands are achieving crowd-driven innovation


Mar 28, 2014

The power of celebrity


The impact of celebrities on consumer behaviour

Feb 17, 2014

The new austerity


What will the future be for indulgence and excess?

Jan 23, 2014

Toolkit 2014

Consumers | Media & Tech

How to keep your brand ahead of the competition

View the report landing page

Jan 07, 2014

10 global trends for 2014


Data privacy, crowdshaped products and green innovation

Dec 19, 2013

10 trends for 2014

Consumers | Media & Tech

The year ahead from smart devices to location and local

Dec 17, 2013

Future of native advertising

Media & Tech

The growth of native ads and how this relates to other trends

Dec 05, 2013

The Content Revolution

Media & Tech

Visit the Trends Report page to find the right content marketing strategy for your brand

Dec 04, 2013

Holiday shopping


Use data effectively to help shoppers – and boost sales