Home > Market Leader > Quarter 4 2012
New thinking, different perspectives
Rarely does one approach to fostering innovation work for all companies in all sectors. But blue ocean strategy is one of many innovation theories claiming universal applicability. However, in the issue's cover story, Professors Patrick Barwise and Seán Meehan argue that a more accurate and inclusive theory of innovation involves red and purple oceans.
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Innovation beyond blue oceans
Value: do you add or extract?
Unlock the strategic power of BE
Branding Japan: Cool is not enough
Controversial recommendations need to come from credible sources
Over to you
Opinions on brand equity, communication, marketing strategy and sustainability
Consumer research: The perfect storm
Risk pays off for true innovators
Missing the wood for the trees
Revolutionary return from clicks to bricks
The more consumers understand the value of their data, the less they will give it away
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Editorial – Judie Lannon
What is marketing
Viewpoint – Nicola Horlick
What really makes capitalism work
Speaker's Corner – Liu Xiaoming
Social media: friends, hawkers or stalkers?
The Last Word – Rory Sutherland
Applying spreadsheet maths to consumer behaviour is folly
The French could learn from their nation's most successful global brands
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