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Home > Market Leader > Quarter 4 2011

Market Leader: Quarter 4 2011

New thinking, different perspectives
Advice about what to avoid in sizing-up an entrepreneurial venture is particularly valuable to those considering a new enterprise. However, non-entrepreneurs can also learn from the list since the skills of clarity, conciseness, engagement and plausibility are central to persuasion of any sort.

ENTREPRENEURS

How to pick a winner

Researching the psychological make-up of entrepreneurs is difficult, but there are tips on how to identify, and make the most of, potential.

TRENDWATCH

Melanie Howard

Lifestyles of the rich and famous 'wealth sirens' still influence consumer aspirations

OPINION

From the editor – Judie Lannon

How marketers need to raise their game – Ruth Saunders

Think before you link
Keith Lucas

Fear of social embarrassment
Rory Sutherland

CASE STUDY: SABMILLER

Global knowledge, local delivery

Globalism for international brands is not always appropriate. Some categories will always be local. What makes SABMiller the most local of global brewers?