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Market Leader: Quarter 1 2011

New thinking, different perspectives
Many international giants are gaining publicity as corporations in Asia, often by performing good deeds in developing countries. These companies appear to be reaping financial rewards, particularly as this commitment to a 'higher ideal' is looked for by Muslim consumers.


ISLAMIC MARKETING

Muslim Market

What Muslim consumers expect

The standards that Muslim consumers expect from companies and brands should be the drivers of enlightened Western practice: sincere, honest, friendly and committed to improving life.


TRENDWATCH

Melanie HowardMelanie Howard

Technology that helps you to monitor yourself



CASE STUDY: CHANGE4LIFE

Change4Life

Recipe for success

Social marketing is complex and sophisticated and can be very effective. This example of a public sector behavioural-change campaign has lessons for private sector marketers.


CHOPPING BLOCK

Jeremy BullmoreJeremy Bullmore

When was the last time a subtitle made you cry?


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LETTER FROM CHINA

Tom DoctoroffTom Doctoroff

Is China serious about major economic reform?


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