Luxury

Marketing luxury goods and services

Luxury


COMPANY PROFILE

Coach (Wearing apparel)
Euromonitor Profiles, July 2014
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Coach. Included is a strategic evaluation with key facts about the U.S. company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how Equinox, the chain of premium gyms and health clubs, is using digital and social media to connect with its target audience.


Euromonitor Profiles, July 2014
This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Hennessy, Glenmorangie, Belvedere and 10 Cane. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Euromonitor Profiles, July 2014
This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Moët & Chandon, Cloudy Bay and Jean-Pierre Moueix. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the alcoholic drinks market.

Nicolas Chollet, Walther Oettgen and Benjamin Saulnier, ESOMAR, Digital Dimensions, June 2014

This paper explains how freely available internet search engine data can be used to understand consumer needs, perceptions of terms and how brands are viewed.


Stephen Whiteside, Event Reports, Internet Week New York, May 2014

This event report discusses how Rémy Cointreau, the premium alcoholic drinks group, is approaching digital in the US.


Euromonitor Profiles, May 2014
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Hermès. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

Euromonitor Profiles, May 2014
This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

Euromonitor Profiles, May 2014
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry. Included is a strategic evaluation with key facts about the British company, competitive positioning against comparative brands, and assessment of its position in the luxury market.

WARC RECOMMENDS


WARC BRIEFING

Luxury Consumers

Theories and trends in understanding luxury buyers


ARTICLE FOCUS

Meta-luxury for New Elites

The growing demand for high-end luxury


COMPANY PROFILES

Luxury

Data and analysis on the sector's major companies


ARTICLE FOCUS

The 8Ps of Luxury Brand Marketing

Ingredients of a luxury brand – and how to market them


ARTICLE FOCUS

Marketing luxury cars in India

What Indian luxury consumers look for in a car purchase


CASE STUDY

No. 3 London Dry Gin

Designing and selling a new super-premium drinks brand