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This Topic Page looks at the long-term impact strategies, with short cuts to case studies, articles and videos. Click on the View All links to browse and search within our papers about delivering and measuring long-term results as well as case studies of campaigns that have delivered long-term success.
The price of continuity in a short-term world
Long-term strategies that are still paying back
Johnnie Walker UK 2008
Building a global icon with long-term communication
Research, insights and cases studies on short-term impact