Italy

Italian marketing, consumers & brands

Italy


Warc News, 12 February 2015
LONDON/MILAN: Luxury shoppers have a keen eye for a bargain according to new research which shows that over half of luxury goods (52%) are purchased at discounted prices. Havas Media Group's LuxHub consulting arm polled 928 respondents in nine countr.

Joris Fonteijn, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study sets out how Heineken created a prototype interactive beer bottle to revitalise its premium position amongst nightclub goers.


Integrated Marketing Communications Council Europe, Silver, IMC European Awards 2014

This case study explains how Bosch, the home appliances company, worked with schools with a 'social cause' promise to communicate its eco-friendly credentials in Italy.


Integrated Marketing Communications Council Europe, Silver, IMC European Awards 2014

This case study describes how Magnum, the ice cream brand owned by Unilever, partnered with fashion icons in Italy to engage its target audience and support three new store openings.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Audi, a car manufacturer, promoted Quattro, a four wheel drive system that can be installed in most models, to increase installation and sales in Germany, Italy and Russia.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Nivea, the body care brand, promoted its in-shower body lotion to women aged 30-45 in France, Germany, Italy and Turkey.


Case Study

Opel: ADAM&YOU
European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Adam Opel AG, a car manufacturer, promoted its Opel (Urban City Car) to people that perceived themselves to be in the creative elite in Germany and Italy.


Warc News, 21 April 2014
ROME: Although Italy lags behind the UK and Scandinavian countries in terms of smartphone user penetration, recent research suggests a significant proportion of Italians use their devices to visit social networks while watching TV and to view ads.Acc.

Warc News, 05 February 2014
MILAN: Luxury brands can look forward to growth in the next six months as research shows a majority of consumers in New York and Shanghai planning purchases, with email a vital marketing tool.ContactLab, the Milan-based digital direct marketer, surve.

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CASE STUDY

Coop Italia: Eco Radio

Tapping into young Italians' environmental awareness


ARTICLE FOCUS

Turn shoppers into buyers

How Carrefour Italy builds experiences – and sales


CASE STUDY

Anto': Dal sole di Napoli

A smart packaging solution for an economic downturn