Italy

Italian marketing, consumers & brands

Italy


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Kia, a car manufacturer, promoted its Caren model by targeting a 'progressive modern mainstream mindset' in family car purchase in the UK.


European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Nivea, the body care brand, promoted its in-shower body lotion to women aged 30-45 in France, Germany, Italy and Turkey.


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Audi, the car manufacturer, promoted its Audi A3 Sportback car model by targeting young males (25-39 years) through different messages in different channels to increase sales in France, Italy and Germany.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study explains how BMW, the auto-manufacturer, engaged influencers when leaked details of its new GS motorbike model caused controversy around the world.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study shows how Coca-Cola, the soft drinks manufacturer, reversed market share decline through its 'share a coke' campaign in several central & southern European countries.


Case Study

Opel: ADAM&YOU
European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Adam Opel AG, a car manufacturer, promoted its Opel (Urban City Car) to people that perceived themselves to be in the creative elite in Germany and Italy.


Warc News, 21 April 2014
ROME: Although Italy lags behind the UK and Scandinavian countries in terms of smartphone user penetration, recent research suggests a significant proportion of Italians use their devices to visit social networks while watching TV and to view ads.Acc.

Warc News, 05 February 2014
MILAN: Luxury brands can look forward to growth in the next six months as research shows a majority of consumers in New York and Shanghai planning purchases, with email a vital marketing tool.ContactLab, the Milan-based digital direct marketer, surve.

Warc News, 31 October 2013
MILAN: Recent luxury market trends have been reversed as a new report says the Americas will grow faster than China in 2013, but ironically some of this growth is being fuelled by Chinese tourists. The Luxury Goods Worldwide Market Study from consult.

WARC RECOMMENDS


CASE STUDY

Coop Italia: Eco Radio

Tapping into young Italians' environmental awareness


ARTICLE FOCUS

Turn shoppers into buyers

How Carrefour Italy builds experiences – and sales


CASE STUDY

Anto': Dal sole di Napoli

A smart packaging solution for an economic downturn