Integrated Campaigns

Developing multi-channel campaigns

Integrated Campaigns

WARC RECOMMENDS


ARTICLE FOCUS

Cross Media Synergy

An overview from the Advertising Research Foundation


ADMAP

Channel Integration

Integrated channel planning focus in the Jun 2011 issue


BEST PRACTICE

Integrated marketing

Overcoming the structural barriers to true integration


CASE STUDY

Magnum Gold

How one golden integrated idea sold 130 million ice-creams


ARTICLE FOCUS

New models of integration

MPG on plugging the advertising effectiveness gap


CASE STUDY

Promote Iceland: Inspired by Iceland

Euro Effies winner takes an integrated approach