Industry Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on industry trends below - or use the left menu to view reports on a different theme.

Oct 31, 2014   Consumers

The sugar backlash

The impact of anti-sugar sentiment on
consumer markets


Jan 22, 2015

Smarter homes and cars

Media & Tech

How the 'internet of things' will affect marketing

Jan 21, 2015

The future of wearables

Media & Tech

Advances in wearable tech and where it's going next

May 13, 2014

The sharing economy


Changing attitudes towards consumption

May 03, 2014

10 Supermarket trends


The lasting impact of recession on consumer behaviour

Nov 01, 2013

10 global trends in alcohol


Stagnation and decline in developed markets, and rapid growth in developing markets

Feb 04, 2013

Rescuing Retail

How retailers are innovating in-store to counter the showrooming threat

Jan 10, 2013

Hard cider


Why big brewers are tapping in to the fast-growth segment of a flat US beer market

Dec 10, 2012

Businesses of the future

Media & Tech

The crowd-funded start-ups most likely to succeed