Industry Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on industry trends below - or use the left menu to view reports on a different theme.

Mar 20, 2015  

Uber economy

New business models based on on-demand, personal services with new pricing structures

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Mar 13, 2015

The internet of things

Consumers

How FMCG brands can make the most of developments

Jan 22, 2015

Smarter homes and cars

Media & Tech

How the 'internet of things' will affect marketing

Jan 21, 2015

The future of wearables

Media & Tech

Advances in wearable tech and where it's going next

Dec 23, 2014

The shopper of the future

Consumers

How young shoppers want the shopping experience to change

Oct 31, 2014

The sugar backlash

Consumers

The impact of anti-sugar sentiment on consumer markets

May 13, 2014

The sharing economy

Consumers

Changing attitudes towards consumption

May 03, 2014

10 Supermarket trends

Consumers

The lasting impact of recession on consumer behaviour

Nov 01, 2013

10 global trends in alcohol

Marketing

Stagnation and decline in developed markets, and rapid growth in developing markets