Industry Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on industry trends below - or use the left menu to view reports on a different theme.

May 13, 2014   Consumers

The sharing economy

Changing attitudes towards consumption globally creates new opportunities for brands


Oct 31, 2014

The sugar backlash


The impact of anti-sugar sentiment on consumer markets

May 03, 2014

10 Supermarket trends


The lasting impact of recession on consumer behaviour

Nov 01, 2013

10 global trends in alcohol


Stagnation and decline in developed markets, and rapid growth in developing markets

Feb 04, 2013

Rescuing Retail

How retailers are innovating in-store to counter the showrooming threat

Jan 10, 2013

Hard cider


Why big brewers are tapping in to the fast-growth segment of a flat US beer market

Dec 10, 2012

Businesses of the future

Media & Tech

The crowd-funded start-ups most likely to succeed

Nov 21, 2012

Listen to the data

Media & Tech

Why the music sector holds new opportunities for brands

Nov 07, 2012

Fashion goes social

Media & Tech

How social media is changing the face of fashion retail