Industry Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on industry trends below - or use the left menu to view reports on a different theme.

Jul 14, 2016   Marketing | Media & Tech

Innovation Casebook 2016

Insights from the Warc Prize for Innovation.
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Jul 21, 2016

Chatbots

Consumers | Media & Tech

Overview and analysis of the growing phenomenon of automated communications tools

May 12, 2016

Viv

Consumers | Media & Tech

Introducing real-time 'conversational commerce'

May 10, 2016

Global luxury goods

Consumers | Geographies

Trends from the global luxury goods industry

Mar 31, 2016

Crowdfunding

Consumers

Could crowdfunding change capitalism beyond recognition?

Dec 03, 2015

10 shopper trends

How people shop and how retail is responding

Jun 19, 2015

21st century business

Marketing

Six pillars that form the framework for business now

Mar 20, 2015

Uber economy

New business models based on on-demand, personal services with new pricing structures

Mar 13, 2015

The internet of things

Consumers

How FMCG brands can make the most of developments