India

Indian marketing, consumers & brands

India


Warc News, 17 April 2015
MUMBAI: Cricket remains by far the most popular sport in India, but the growth of the overall sports industry is being driven by football, kabbadi and tennis according to a new report. The Sports Sponsorship Report 2015, from GroupM ESP and Sportzpow.

Warc News, 16 April 2015
NEW DELHI: Out of almost 17,000 product launches in the FMCG sector in India in 2012, a mere 23 can claim to have been a success according to a new study. The second India Breakthrough Innovation Report from researcher Nielsen looked at 16,914 new la.

Warc News, 15 April 2015
NEW DELHI: The future of internet access and usage in India has become a topic for heated debate in recent days, with activists issuing calls to "save the internet" following a decision by the regulator to explore whether telecom firms should be perm.

Warc News, 13 April 2015
BANGALORE: Smartphone adoption in India is expected to record a compounded annual growth rate (CAPGR) of 36% over the next five years, a new report has forecast. There were about 81m smartphone shipments in 2014, but this should rise massively to 651.

Warc News, 10 April 2015
NEW DELHI: Snapdeal, which is vying with Flipkart and Amazon to be the leading ecommerce player in India, has added mobile transactions company FreeCharge to its growing portfolio of services. In a deal estimated to be worth over Rs 2,400 crore ($400.

Nielsen, March 2015

This report provides an analysis of the 2015 Union Budget in India, listing the developments and announcements that most closely impact individual sectors.


Dolly Jha and Rishi Sharma, Nielsen, February 2015

This article looks at the health and wellness food sector in India and reveals the key drivers of perception that brands need to focus on to win in this market.


Bikram Jit Singh Mann and Supreet Kaur Sahni, International Journal of Market Research, Vol. 57, No. 2, 2015
The study investigates the antecedents of status consumption pertaining to the wedding, which is considered to be one of the most celebrated events in a person’s life. The article explores the interrelationship between the dimensions of lifestyle and brand consciousness, and the constructs related to conspicuous consumption, status consumption and self-expression.

Raji Bonala and Satya Bonala, Market Research Society, Annual Conference, 2015

This paper applied the old Indian concept of Jugaad - doing more with less - to market research to reduce costs and time taken to reach conclusions.

WARC RECOMMENDS


FOCUS

Marketing to Indian youth

New perspectives on young people in India


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them