India

Indian marketing, consumers & brands

India


Warc News, 21 August 2014
MUMBAI: HDFC Bank has been named India's most valuable brand in the first such ranking by BrandZ which is dominated at the top level by services companies. The Top 50 Most Valuable Indian Brands, compiled by marketing and brand consultancy Millward Brown in conjunction with WPP, assesses not just the financial worth of a brand but also takes account of consumers' opinions.

Warc News, 20 August 2014
MUMBAI: The outlook for India's advertising expenditure is bright following some uncertainty at the start of the year ahead of a general election, a leading industry figure has said. In its latest This Year, Next Year report, GroupM, the media management investment operation of WPP, revised upwards its predictions for growth in India, from 11.6% to 12.5%, the Economic Times rep.

Warc News, 19 August 2014
NEW DELHI: India's smartphone market continues to grow rapidly as low price models attract new consumers and accelerate the migration from feature phones. Latest figures from market research firm International Data Corporation (IDC) show that the smartphone market grew by 84% year-on-year during the second quarter, rising from just over 10m to 18.4m.

Warc News, 14 August 2014
NEW DELHI: The number of Indian internet users will exceed the US total by the end of 2014 a leading industry figure has said.Rajan Anandan, managing director, Google India, made the claim while addressing the Digitising India event organised by FICCI and reported by India Today. "By the end of this year, India will become larger than the US in terms of number of internet users," he declared. "By 2018, India will have twice the number of internet .

Warc News, 08 August 2014
MUMBAI: Starsports.com and Vodafone India are the first broadcaster and brand advertiser to join forces with the Twitter Amplify product in India, the two companies have announced. They aim to tap into social conversations around TV programmes, especially live sports, and the alliance is being launched to tie in with the current India-England cricket series, exchange4media reported.

Sumant Bhattacharya, Warc Exclusive, July 2014

This article explains how family structures in India moved from extended to nuclear families, and how the nuclear family is now giving way to more complex structures.


Soumitra Patnekar, Warc Exclusive, Grey Worldwide India, July 2014

This article describes how rural India is changing and suggests ways marketers should address the people who live there.


Preeti Chaturvedi, Event Reports, IAMAI Conclave, May 2014

This event report explains how advances in technology - particularly in mobile - are changing how brands do business in India.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes the launch of the Gillette Fusion Gamer, the latest iteration of the shaving brand's long-term campaign to encourage Indian men to shave more frequently.

WARC RECOMMENDS


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them