India

Indian marketing, consumers & brands

India


Warc News, 29 January 2015
NEW DELHI: Marketers in India are willing to experiment with TV content, but ultimately ratings remain their priority and in the first half of the year much of their attention will be focused on cricket. The ICC Cricket World Cup is taking place in N.

Warc News, 21 January 2015
MUMBAI: The fast-growing India TV market is proving an attractive option for US media companies, which are increasingly looking overseas for growth as they face the prospect of more American viewers 'cutting the cord'. Viacom is the latest to step up.

Warc News, 20 January 2015
MUMBAI: From biscuits to televisions, the expectations of India's rural consumers are changing and price is taking a back seat to brand image and aesthetics a report has said. Consulting firm Accenture Strategy India highlighted the shift in perspect.

Warc News, 19 January 2015
MUMBAI: Advertising continues to be allocated the largest share of annual marketing budgets in India, but a growing number of Indian CMOs are shifting spend to PR and integrated communication, according to a new survey. MSL Group, the strategic commu.

Myles Ritson, Market Leader, Quarter 1, 2015

Ths article explains how an Indian principle used to overcome scarcity of resources has problem-solving power that is relevant to organisations worldwide.


Warc News, 13 January 2015
MUMBAI: Football continues to make inroads into India's sporting consciousness, with encouraging viewing figures being reported for the recent Indian Super League (ISL) and the upcoming African Cup of Nations currently being promoted. The Business .

Shubhrojyoti Roy, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Pepsi shunned conventional advertising to bring the Pepsi Fan Dug-out to the 2012 T20 World Cup, an experience which allowed cricket fans to watch the game through the eyes of a cricketer, and delivered staggering ROIs.


Shubhrojyoti Roy, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how international drinks brand Pepsi used packaging design in India to engage with fans of IPL, the Indian Premier League for cricket.


Amit Sharma, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Indian life insurance company HDFC Life created a campaign to promote life insurance policies for children as a birthday gift.

WARC RECOMMENDS


FOCUS

Marketing to Indian youth

New perspectives on young people in India


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them