India

Indian marketing, consumers & brands

India


Warc News, 19 December 2014
MUMBAI: Marketers often talk about a divide between rural and urban India, but a leading industry figure has argued that this is a myth and that the play between traditional and progressive mindsets is more significant. As part of Warc's New perspect.

Warc News, 18 December 2014
MUMBAI: Young Indians are committed to succeeding through hard work but their definition of success is moving beyond from simple material acquisition to include meaningful work, according to a leading industry figure. As part of Warc's New perspectiv.

Warc News, 16 December 2014
NEW DELHI: The lives of global advertisers seeking to reach India's fast-growing online audience may just have got a little easier with Google's introduction of a new ad product designed for consumers whose first language is Hindi.Rajan Anandan, vice.

Warc News, 15 December 2014
MUMBAI: The depiction of women in Indian advertising has moved from homely mothers to confident multi-taskers, with marketers increasingly regarding them as an educated, financially independent group that needs to be targeted in its own right.A repor.

Warc News, 11 December 2014
NEW DELHI: As Indian consumers chased bargains during another online shopping event, industry figures suggested that prices would soon be a less important factor in the country's ecommerce boom.The three-day Great Online Shopping Festival (GOSF), pro.

Amit Sharma, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Indian life insurance company HDFC Life created a campaign to promote life insurance policies for children as a birthday gift.


Shubhrojyoti Roy, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Pepsi shunned conventional advertising to bring the Pepsi Fan Dug-out to the 2012 T20 World Cup, an experience which allowed cricket fans to watch the game through the eyes of a cricketer, and delivered staggering ROIs.


Shubhrojyoti Roy, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how international drinks brand Pepsi used packaging design in India to engage with fans of IPL, the Indian Premier League for cricket.


Shubhrojyoti Roy, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Pepsi created VIP boxes at Indian Premier League (IPL) cricket matches to encourage young Pepsi drinkers in India to buy its larger bottles.

WARC RECOMMENDS


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them