India

Indian marketing, consumers & brands

India


Warc News, 24 July 2014
NEW DELHI: Indian consumers spend more than three hours a day on their smartphones and a quarter check them over a 100 times a day, a new survey has revealed. About one-third of the time they spend on smartphones is for using apps and this trend is expected to continue, said Ericsson ConsumerLab.

Warc News, 22 July 2014
MUMBAI: Brands should not neglect the Baby Boomer generation because it has considerable purchasing power and offers large business opportunities, two leading industry practitioners have argued. That is the opinion of Madhukar Sabnavis, vice chairman and country head, discovery and planning, at Ogilvy & Mather India, and Anisha Motwani, director and CMO at Max Life Insurance.

Warc News, 18 July 2014
NEW DELHI: Mobile became the second most popular medium after TV in Asia-Pacific for watching the recent FIFA World Cup, according to a new report which also found the tournament was regarded as the 'most social event ever'.A full 80% of football fan.

Preeti Chaturvedi, Event Reports, IAMAI Conclave, May 2014

This event report explains how advances in technology - particularly in mobile - are changing how brands do business in India.


Warc News, 15 July 2014
MUMBAI: World Cup viewing figures in India are up on 2010, despite the event taking place in an unfavourable time zone, with at least 80m estimated to have watched the final game live.Prasana Krishnan, business head at Sony Six, the official FIFA bro.

Warc News, 14 July 2014
NEW DELHI: Even though tablet shipments in India declined by nearly a third (32.8%) in the first quarter of 2014 compared to the same period last year, analysts remain confident that the device still has a future for established brands.As reported by.

Preeti Chaturvedi, Event Reports, Indian Retail Congress, April 2014

This report describes how retail in India is focusing on customer centricity as new retail formats improve customer awareness and simplify customer interfaces and market processes.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes the launch of the Gillette Fusion Gamer, the latest iteration of the shaving brand's long-term campaign to encourage Indian men to shave more frequently.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2014

This case study describes how Lifebuoy, the soap brand owned by Unilever, created a social video to explain the importance of handwashing in preventing child deaths.

WARC RECOMMENDS


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them