India

Indian marketing, consumers & brands

India


Warc News, 03 March 2015
NEW DELHI: After an extended gestation, India's new TV ratings system looks set to roll out from the end of next month, with a number of industry bodies advising members to switch to the service offered by the Broadcast Audience Research Council (BAR.

Warc News, 26 February 2015
SINAGPORE: Slow-loading web pages are a frustration for many online shoppers but especially annoying for those in Asia, research has shown. A global study by Dyn, the internet performance business, surveyed more than 1,400 consumers across 11 countri.

Warc News, 26 February 2015
Only three Indian brands – Tata, Bajaj and Godrej – feature in the top ten most trusted brands in India according to a new report, as Korea's LG tops the list. The Brand Trust Report, India Study, compiled by brand intelligence business TRA was based.

Warc News, 25 February 2015
MUMBAI: Indian advertisers who were lukewarm about spending during the Cricket World Cup are rethinking their stance in the light of the Indian team's early victories. Some were deterred by the team's pre-tournament performances, by the timings of t.

Warc News, 25 February 2015
LONDON: 'Kan Khajura Tesan', developed by Lowe Lintas and PHD for Hindustan Unilever, has been named the top marketing campaign in the world, according to the annual Warc 100 ranking. The campaign, which reached 'media dark' rural Indian populations .

Aarti Bharadwaj and Sweta Agrawal, Admap, February 2015

This article explains how Axis Bank, an Indian retail bank, proved the impact of advertising on its business by using structural equation modelling.


Marcia Roosevelt, Admap, February 2015

This article urges a rethink of luxury marketing, as western societies change and make mass-marketing less relevant, while other countries have different approaches to hierarchy.


Myles Ritson, Market Leader, Quarter 1, 2015

Ths article explains how an Indian principle used to overcome scarcity of resources has problem-solving power that is relevant to organisations worldwide.


Amit Sharma, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Indian life insurance company HDFC Life created a campaign to promote life insurance policies for children as a birthday gift.

WARC RECOMMENDS


FOCUS

Marketing to Indian youth

New perspectives on young people in India


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them