Indian marketing, consumers & brands


Warc News, 18 September 2014
NEW DELHI: India's entertainment and media (E&M) sector is on course for delivering a compound annual growth rate (CAGR) of 15% between 2013 and 2018, which will value it at Rs 227,000 crore by 2018, a new industry report has forecast. The India Entertainment and Media Outlook 2014 report, a joint study by the Confederation of Indian Industry (CII) and PwC, the international consultancy, said the market was worth Rs 112,044 crore in 2013 and grew 19% over t.

Warc News, 11 September 2014
NEW DELHI: Further confirmation of India's burgeoning mobile market has come from a leading mobile advertising platform which reported the number of delivered impressions had risen 260% in the year to July. Opera Mediaworks also noted an "aggressive transformation" of the marketplace in a special edition of its State of Mobile Advertising Report, as people switched from feature phones to smartphones, led by Android devices with iOS struggling to make inroads.. "The biggest trend that we identified was really about future opportunity," Mahi de Silva, ceo/Opera Mediaworks,
Shibani Nayak, Sumeli Chatterjee, Rahul Mullick, Sushma Panchawati and Gitanjali Ghate, ESOMAR, Congress, Nice, September 2014

This paper reveals the research methodology and findings of MTV's annual youth study in India, for which the music and entertainment TV channel wanted a deeper engagement across a wider group of young Indians.

Warc News, 09 September 2014
NEW DELHI: The launch of Apple's iPhone 6 is unlikely to have a major impact on India's smartphone market where price is the main driver of growth and manufacturers are in a race to the bottom. The cheapest smartphones now retail at Rs 2,000 ($33), according to AFP, down from an average Rs 15,000 two years ago. "A new entry-level price point is being breached by Indian home-grown vendors in every [financial] quarter," said Karan Thakkar, an analysts with researcher IDC.

Warc News, 03 September 2014
NEW DELHI: India's regional food and drink brands are growing faster than national and international brands and gaining an increased market share at the expense of big names like Hindustan Unilever, Nestlé and Dabur. A recent study of FMCG businesses by research firm CRISIL found that over the past five years these so-called tier II players had grown at almost twice the rate of the leading companies, at 28% against 16%.

Warc News, 01 September 2014
SHANGHAI/NEW DELHI: British brands are stepping up their efforts to appeal to Chinese and Indian consumers on the back of two separate official initiatives. In China, a range of UK luxury brands – including tailor Gieves & Hawkes, Bremont Watches and automaker Jaguar – will showcase their products at two invitation-only events in September that are aimed at affluent Chinese travelling consumers.

Low Lai Chow, Event Reports, The APPIES, August 2014

This event report look at how Coca-Cola successfully positioned itself as a meal accompaniment in India and also tapped into teens' social consciousness to increase brand affinity with this particular group.

Sonya Misquitta with Dheeraj Sinha, WPP Atticus Awards, Highly Commended, Strategy, 2013

This article sets out five principles for international companies wanting to create a successful food brand in India.

WPP Atticus Awards, Merit, Media and Communications Planning, 2013

This article demonstrates how to determine the best media spend for a market share increase by predicting competitors' spend.



Generation 'I'

Three trends among Indian youth


Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


Celebrity endorsement in India

How India views celebrities – and how brands use them