India

Insights on India's economy, consumers and marketing industry

India


Warc News, 22 April 2014
NEW DELHI: Despite increasing adoption of smart mobile devices and improved connectivity in the home, online retailers in India have confirmed they are busiest during weekday afternoons, suggesting the office is the source of many purchases. This occurs because online shoppers find it convenient to take advantage of office computers during breaks f.

Warc News, 17 April 2014
MUMBAI: Indian consumers put packaging on a par with the brand when it comes to overall product satisfaction, according to a report which found that packaging is three times more important to consumer satisfaction in developing markets. A total of 7,665 consumers in ten markets – Brazil, China, Germany, India, Japan, Russia, South Africa, Turkey, t.

Warc News, 16 April 2014
MUMBAI: Digital advertising is growing fast in India but print and television will continue to dominate adspend for some years to come a new study has said. A media sector report from IIFL's Institutional Equities, reported on Indiantelvision.com, outlined how digital advertising expenditure had been increasing more than three times as fast as the .

Preeti Chaturvedi, Event Reports, IAMAI Digital India Summit, February 2014
This event report discusses the growth of internet and mobile usage in India, based on insights from leading executives from across the marketing and media ecosystem. It is anticipated that the country's online audience will surpass the 200 million-mark this year, while there are already some 900 million people using mobile phones.

Deepak Gopalakrishnan, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how newly launched Indian TV channel FOX Crime targeted younger viewers with a digital and social media campaign. The campaign turned viewers into detectives, inviting them to solve clues.

Ranjan Atreya, Warc Prize for Social Strategy, Entrant, 2014
This case study describes a social media campaign in India by Microsoft, the computer software and electronics giant, to promote its Internet Explorer web browser. A Facebook app was created that analysed the user's profile and then presented a series of interesting data points.

Srikeit Tadepalli, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how Mumbai Indians, the Indian cricket team, used social media to connect with fans and reward loyalty. The team already had a strong social media following, but with low engagement.

Warc Prize for Social Strategy, Entrant, 2014
This case study illustrates how Cadbury Bournville, the confectionery company, repositioned its brand in India using social media. Understanding of the target youths aged 15-24 years, segmented by online behaviour, helped develop digital and content strategy.

Deepak Gopalakrishnan, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how the sport of field hockey was revived in India with the launch of a new league - the Hero Hockey India League (HHIL) - on social media. Sports in the country was dominated by cricket, particularly following international successes, and hockey viewing and game attendance had declined.

WARC RECOMMENDS


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them