India

Indian marketing, consumers & brands

India


Warc News, 02 September 2015
NEW DELHI: Even though India's luxury market is booming, driven by a growing middle class and the super-wealthy, India's homegrown luxury brands have found they have to be imaginative to win over domestic consumers. According to a report by the BBC, .

Warc News, 28 August 2015
MUMBAI: The long-running debate around India's TV ratings has taken a new, and decisive, turn as the two main protagonists have pooled their resources in a new company to gather all relevant data. BARC India, the television rating company formed by b.

Warc News, 25 August 2015
MUMBAI: Search queries on Google that come from mobile devices in India have now surpassed desktop queries, the internet giant's country marketing director has revealed. Although Sandeep Menon did not disclose the exact figure, he confirmed that mobi.

Warc News, 19 August 2015
NEW DELHI: India's mall owners are taking steps to relocate local brands to less attractive locations or even evicting them as they look to free up prime retail space for global brands. "We would rather have a Zara or a Mothercare as our anchor tenan.

Warc News, 14 August 2015
NEW DELHI: The potential market for luxury products in India is significant as the number of ultra-high-net-worth households continues to grow and international brands are now recalibrating their approach to better address local market conditions. "I.

Bindu Nair, Event Reports, IAMAI Conclave, May 2015

This event report looks at the changing role of the chief marketing officer and how this is playing out in an Indian context.


Bindu Nair, Event Reports, IAMAI Conclave, May 2015

This event report, from the IAMAI's annual Marketing Conclave, rounds up several of the themes that emerged.


Aakriti Goel, Warc Exclusive, July 2015

This article looks at the changing nature of Indian festivals, which are increasingly absorbing global influences in line with other areas of Indian society.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nike India reinforced its position as the voice of Indian cricket.

WARC RECOMMENDS


FOCUS

Marketing to Indian youth

New perspectives on young people in India


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them