India

Indian marketing, consumers & brands

India


Warc News, 20 October 2014
GOA: The Indian ecommerce market is expected to grow 70% to $6bn in 2015, making it one of the fastest-growing markets in Asia-Pacific, a new industry report has forecast. Valued at $3.5bn in 2014, ecommerce is coming from a relatively low base in India yet it is growing at 60-70% every year, according to Gartner, the IT research firm.

Saji Abraham, Varsha Chawda and Jane Dorsett, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Lifebuoy, the soap brand owned by Unilever, created a campaign in India to save children's lives through raising awareness of the need for handwashing with soap.


Abhijit Panicker, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how consumer products company Unilever built brand awareness in remote areas of India with Kan Khajura Station, a free entertainment service delivered via mobile phones in India.


Warc News, 15 October 2014
MUMBAI: Ecommerce in India is about to enter a new phase after Amazon, the world's largest online retailer, announced a strategic alliance with Future Group, the Indian conglomerate with interests ranging from fashion to food. In a statement announcing their partnership, Amazon India and Future Group said they would be able to leverage the best of consumer insight from the online and offline world and create an omnichannel approach to serving customers.

Warc News, 08 October 2014
NEW DELHI: Online retailer Flipkart claims to have made $100m in sales during its Big Billion Day sale, with rivals also reporting significantly increased trade on the day.Mukesh Bansal, CEO of Myntra, now owned by Flipkart, described it as "a waters.

Warc News, 07 October 2014
CHICAGO: A campaign for British Airways created by OgilvyOne has won the Grand Prix at the 2014 Jay Chiat Awards for Strategic Excellence.It was presented yesterday afternoon at the 4A's Strategy Festival in Chicago. A shortlist of 42 entries in five.

Jay Chiat Strategic Excellence Awards, Silver, 2014

This case study explains how Kissan, the Indian ketchup brand, brought its 'made with real tomatoes' claim to life by encouraging mothers and children to grow their own tomato plants.


Jay Chiat Strategic Excellence Awards, Bronze, 2014

This case study explains how Hindustan Unilever, the consumer products company, reached media-dark consumers in rural India by creating a new media channel through basic feature phones.


Warc News, 07 October 2014
NEW DELHI: Coupon websites are growing in popularity in India as internet penetration increases, ecommerce takes off and leading brands find them a useful way of acquiring customers.Sites such as CouponDunia and Groupon India have seen revenues rise .

WARC RECOMMENDS


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them