Indian marketing, consumers & brands


Warc News, 29 July 2014
NEW DELHI: International and Indian smartphone vendors are optimistic that the market in India will soon grow substantially even though a number of obstacles remain, such as expensive 3G services and a patchy telecoms infrastructure. John Sculley, the former Apple chief executive who recently launched the low-cost Obi smartphone brand in the country, told the Financial Times that India is experiencing "incredible" growth. "I've been in and arou.

Sumant Bhattacharya, Warc Exclusive, July 2014

This article explains how family structures in India moved from extended to nuclear families, and how the nuclear family is now giving way to more complex structures.

Warc News, 24 July 2014
NEW DELHI: Indian consumers spend more than three hours a day on their smartphones and a quarter check them over a 100 times a day, a new survey has revealed.About one-third of the time they spend on smartphones is for using apps and this trend is ex.

Soumitra Patnekar, Warc Exclusive, Grey Worldwide India, July 2014

This article describes how rural India is changing and suggests ways marketers should address the people who live there.

Warc News, 22 July 2014
MUMBAI: Brands should not neglect the Baby Boomer generation because it has considerable purchasing power and offers large business opportunities, two leading industry practitioners have argued.That is the opinion of Madhukar Sabnavis, vice chairman .

Warc News, 18 July 2014
NEW DELHI: Mobile became the second most popular medium after TV in Asia-Pacific for watching the recent FIFA World Cup, according to a new report which also found the tournament was regarded as the 'most social event ever'.A full 80% of football fan.

Preeti Chaturvedi, Event Reports, IAMAI Conclave, May 2014

This event report explains how advances in technology - particularly in mobile - are changing how brands do business in India.

Warc News, 15 July 2014
MUMBAI: World Cup viewing figures in India are up on 2010, despite the event taking place in an unfavourable time zone, with at least 80m estimated to have watched the final game live.Prasana Krishnan, business head at Sony Six, the official FIFA bro.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes the launch of the Gillette Fusion Gamer, the latest iteration of the shaving brand's long-term campaign to encourage Indian men to shave more frequently.



Generation 'I'

Three trends among Indian youth


Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


Celebrity endorsement in India

How India views celebrities – and how brands use them