Indian marketing, consumers & brands


Warc News, 22 May 2015
NEW DELHI: A large digital gender gap exists in India, with almost half of the female population having neither the time nor the inclination to access the internet, a new study has found. According to Google India, one third of the country's current .

Farah Bashir, Karan Kumar and Poonam Kumar, ESOMAR, Asia Pacific, Singapore, May 2015

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Warc News, 19 May 2015
NEW DELHI: India's retail sector is expected to be worth US$1.2 trillion by 2020, rising to $2.1 trillion by 2025, the Confederation of Indian Industry (CII) has forecast. That would represent huge growth on current retail sales of $550bn and the exp.

Warc News, 15 May 2015
MUMBAI: Whatever the geopolitical differences between India and Pakistan, television is something the two countries have in common, as Pakistani networks are the biggest buyers of Indian content. "The thumb rule is – almost everything that works in I.

Warc News, 14 May 2015
NEW DELHI: India's youth regards WhatsApp and Facebook as the two most exciting brands in the country, with six other tech/comms brands also making the top ten, as compiled by the Brand Equity team at the Economic Times. The study was based on a surv.

Warc News, 13 May 2015
NEW DELHI: A total of 140 Indian television channels are airing more than 12 minutes of advertising an hour, in breach of a directive from the Telecom Regulatory Authority of India (TRAI), with some broadcasting in excess of 20 minutes.TRAI listed .

Gurpreet Wasi , Warc Exclusive, IMRB, April 2015

This article looks at the growing importance of 'rurban' India as small town and rural consumers fuel growth in many categories.

Bindu Nair Maitra, Warc Exclusive, April 2015

This article looks at the factors driving growth in India's rural markets and the challenges that marketers face.

Rajat Mendhi, Warc Prize for Social Strategy, Shortlisted, 2015

This case study explains a campaign in India by Gillette, the shaving brand, which emphasised 'real' masculine values to stand up for women and build an emotional connection with its target group.



Marketing to Indian youth

New perspectives on young people in India


Generation 'I'

Three trends among Indian youth


Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


Celebrity endorsement in India

How India views celebrities – and how brands use them