India

Indian marketing, consumers & brands

India


Warc News, 30 June 2015
MUMBAI: Indian 'click farms' are offering US and UK companies deals to boost their internet traffic and social media presence as part of a market that one expert estimates is growing at 20% a year. An investigation by The Times of London found that i.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Google India changed the perception of Google Search from a purely research resource into a daily use product.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nike India reinforced its position as the voice of Indian cricket.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Akansha Foundation, an Indian NGO dedicated to providing high quality education to underprivileged children, set out to make itself known in a competitive market.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Unilever India reached remote regions to promote a range of its products and increase brand awareness.


Warc News, 22 June 2015
MUMBAI: India's ecommerce firms are starting to shift their advertising approach away from an emphasis on pricing to one that involves a greater element of brand building. Livemint highlighted the development of efforts aimed at building an emotional.

Warc News, 19 June 2015
NEW DELHI: Usage of social media in rural India has doubled in the past year according to a new report although the total number is still relatively small at 25m. A study published by the Internet and Mobile Association of India (IAMAI) and Indian Ma.

Warc News, 18 June 2015
NEW DELHI: Few online retailers in India are using cart abandonment programs to entice back those shoppers who have failed to complete the purchase journey, according to a new report. The third Retail e-Marketing Study from digital marketing platform.

Ipsita Tripathy, Sagnik Ghosh and Lopa Bhattacharya, Warc Prize for Social Strategy, Entrant, 2015

This case study explains how Axis Bank created a social campaign which invited people to share their ideas of progress to bring its brand proposition to life and increase brand metrics.

WARC RECOMMENDS


FOCUS

Marketing to Indian youth

New perspectives on young people in India


TRENDS

Generation 'I'

Three trends among Indian youth


CASE STUDY

Getting India to love chocolate

Cadbury Dairy Milk's Indian growth story


ARTICLE FOCUS

Celebrity endorsement in India

How India views celebrities – and how brands use them