In-store Marketing

In-store and point of purchase insights

In-store Marketing

Peta Morton, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Best&Less, a clothing retailer, overcame negative consumer perceptions using an unbranded pop-up shop in Australia.

Masroor Ezami, Warc Prize for Innovation, Entrant, 2014

This case study explains how Dutch Lady, the dairy products company, took a new approach to in-store advertising in Malaysia to maintain its share of a competitive market.

Jo Bowman, Event Reports, International Shopper Insights, November 2014

This event report looks at how retailers and brands are successfully co-operating in-store, with strategies including redesigned layouts and co-branded communications that are working to their mutual benefit.

Roy Armale, Admap, November 2014

This article sets out the value of non-interruptive shopper initiatives - nudging - over interrupting shopper journeys, using a research example.

Richard Storey and Katarina Tencor, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study demonstrates how Public Health England, the national health body, addressed the anxieties surrounding cancer in order to drive people to seek help earlier in the cycle when the disease is easier to treat.

Loren Bade , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Cebuana Lhuillier, a pawn broker and money remittance service, promoted its remittance service in the Philippines by focusing on the emotional reasons for sending money.

Jessalynn Chen , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes a new store format developed by Asian Paints to reposition its brand from industrial supplier to domestic, decorative paint company in India.

Jessalynn Chen , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how B&Q, the home improvement retail chain, created a home décor retail model in China that emphasised customer service and experience.

Josh Grace and Shailesh Iyer , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how IKEA, the furniture retailer, promoted the durability of its kitchens by challenging Malaysians and Singaporeans to a cooking marathon.



In-store marketing

The theory and practice of in-store promotions and ads



Warc's pick of the most effective case studies


M&S Bakery

How a retailer freshened up its in-store bakery branding


Get ahead, get in-store

Why shopper insights are vital for great in-store marketing