In-store Marketing

In-store and point of purchase insights

In-store Marketing


Jessalynn Chen , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how B&Q, the home improvement retail chain, created a home d├ęcor retail model in China that emphasised customer service and experience.


Josh Grace and Shailesh Iyer , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how IKEA, the furniture retailer, promoted the durability of its kitchens by challenging Malaysians and Singaporeans to a cooking marathon.


Jessalynn Chen , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes a new store format developed by Asian Paints to reposition its brand from industrial supplier to domestic, decorative paint company in India.


Roy Armale, Admap, November 2014

This article sets out the value of non-interruptive shopper initiatives - nudging - over interrupting shopper journeys, using a research example.


Richard Storey and Katarina Tencor, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study demonstrates how Public Health England, the national health body, addressed the anxieties surrounding cancer in order to drive people to seek help earlier in the cycle when the disease is easier to treat.


Loren Bade , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Cebuana Lhuillier, a pawn broker and money remittance service, promoted its remittance service in the Philippines by focusing on the emotional reasons for sending money.


Pauolo Pedrazzoli, Market Leader, Quarter 4, 2014

This article explains how retailers are turning attention back to in-store experience, following a focus on online retailing.


Michael Derepas, The Communications Council, Gold, Australian Effie Awards, 2014

This case study describes how BONDS, an Australian underwear brand, launched a new range of bras with a temporary brand re-naming.


Stephen Whiteside, Event Reports, BAA Marketing to the Omni-Channel Shopper: EAST, June 2014

This article reveals how Safeway, the US supermarket chain, is becoming a hub for new products and consistently delivers ROI of at least 2:1 when co-marketing these new goods.

WARC RECOMMENDS


WARC BRIEFING

In-store marketing

The theory and practice of in-store promotions and ads


RECOMMENDED CASES

In-store

Warc's pick of the most effective case studies


CASE STUDY

M&S Bakery

How a retailer freshened up its in-store bakery branding


ARTICLE FOCUS

Get ahead, get in-store

Why shopper insights are vital for great in-store marketing