In-store Marketing

In-store and point of purchase insights

In-store Marketing


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how American Express, the financial services provider, proved the link between its Platinum Card product and premium travel experiences by revitalising the airport as a sales channel, and grew applications in Canada as a result.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

Ivanhoe Cambridge wanted to take advantage of the growing interest in Black Friday sales in Canada but was aware that a lot of negative press surrounded the event.


Warc Exclusive, February 2015

This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.


Case Study

Scotiabank SCENE
Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Scotiabank, a Canadian bank, used a cinema loyalty scheme to attract younger customers.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Selections Chartier, a wine company based in the Canadian province of Quebec, used a 'perfect meal' message to promote its product.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Quebec Pork Producers rekindled local interest in its meat in Quebec, Canada, by highlighting its versatility.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study explains how dish care brand Fairy UK dramatically reduced production costs by implementing a more effective design of its Shelf Ready Packaging (SRP).


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study demonstrates how a redesign of energy and petrochemicals company Shell's food store Shell Select increased sales of its on-the-go food offerings in the UK.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how the launch of UK travel agent Thomson Holidays 'Holiday Design Store' increased turnover by creating a connected, technology-driven retail environment.

WARC RECOMMENDS


WARC BRIEFING

In-store marketing

The theory and practice of in-store promotions and ads


RECOMMENDED CASES

In-store

Warc's pick of the most effective case studies


CASE STUDY

M&S Bakery

How a retailer freshened up its in-store bakery branding


ARTICLE FOCUS

Get ahead, get in-store

Why shopper insights are vital for great in-store marketing