In-store Marketing

In-store and point of purchase insights

In-store Marketing

Michael Derepas, The Communications Council, Gold, Australian Effie Awards, 2014

This case study describes how BONDS, an Australian underwear brand, launched a new range of bras with a temporary brand re-naming.

Stephen Whiteside, Event Reports, BAA Marketing to the Omni-Channel Shopper: EAST, June 2014

This article reveals how Safeway, the US supermarket chain, is becoming a hub for new products and consistently delivers ROI of at least 2:1 when co-marketing these new goods.

Aaron Shields, Admap, July/August 2014

This article explains why a brand's 'unique experience signature' is of vital importance and how brands can bring together physical, human and digital elements to create one.

Stephen Taylor and Simon Hathaway , Admap, July/August 2014

This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.

Omaid Hiwaizi and Frank Wolfram, Admap, July/August 2014

This article discusses the convergence in digital and physical retail spaces demanded by connected shoppers as purchase journeys become more complex and unpredictable.

Carsten Andreasen and Johanna Fyrbjörk, ESOMAR, Digital Dimensions, June 2014

This paper reports on a mobile research study by Google in Sweden to understand consumers' usage of smartphones during the in-store shopping experience.

Alex Johnson, ESOMAR, Digital Dimensions, June 2014

This paper discusses the implications and opportunities of wearable devices for market research, given the ability of devices to capture consumer behaviour data unconsciously from a natural vantage point.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study explains how, in response to difficult economic time, DESS, a Spanish furniture retailer, created a new mattress product to meet emotional and functional needs of worried consumers.

Effie Worldwide, Gold, North America Effies 2014

This case study explains how Procter & Gamble, the multinational consumer goods company, partnered with Walgreens, the US retailer, and the People's Choice Awards to increase sales of P&G beauty products and improve Walgreens' positioning.



In-store marketing

The theory and practice of in-store promotions and ads



Warc's pick of the most effective case studies


M&S Bakery

How a retailer freshened up its in-store bakery branding


Get ahead, get in-store

Why shopper insights are vital for great in-store marketing