In-store Marketing

In-store and point of purchase insights

In-store Marketing


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Australian underwear retailer BONDS changed the perception that its bras were an inferior product.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Peruvians were encouraged to smile for their ID photographs by Coca-Cola who wanted to associate their brand with happiness and well-being.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how in Germany Daimler AG stimulated interest in an ageing model of smart car boosting sales by highlighting its shortcomings.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Netherlands based funeral insurance cooperative DELA set out to change the way people viewed its service.


Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2015

This case study describes how UK department store John Lewis executed its 2013 Christmas campaign, 'the Bear and the Hare', achieving increased brand affinity and sales.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Kellogg's branded snack Pringles exploited one of the top US sporting events to drive sales in Walmart and increase brand affinity.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Luxottica brand OPSM challenged brand leader Specsavers in Australia by encouraging mothers to have their children to have regular eye tests.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Marks & Spencer turned the UK into a nation of "shwoppers" (a mix of shopping and swapping) through its Shwopping clothing waste initiative.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Sony launched its PlayStation 4 in the USA having lost traction and market share with its PS3.

WARC RECOMMENDS


WARC BRIEFING

In-store marketing

The theory and practice of in-store promotions and ads


RECOMMENDED CASES

In-store

Warc's pick of the most effective case studies


CASE STUDY

M&S Bakery

How a retailer freshened up its in-store bakery branding


ARTICLE FOCUS

Get ahead, get in-store

Why shopper insights are vital for great in-store marketing