Richard Storey and Katarina Tencor, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014
This case study demonstrates how Public Health England, the national health body, addressed the anxieties surrounding cancer in order to drive people to seek help earlier in the cycle when the disease is easier to treat.
Loren Bade , Warc Prize for Asian Strategy, Shortlisted, 2014
This case study describes how Cebuana Lhuillier, a pawn broker and money remittance service, promoted its remittance service in the Philippines by focusing on the emotional reasons for sending money.
Pauolo Pedrazzoli, Market Leader, Quarter 4, 2014
This article explains how retailers are turning attention back to in-store experience, following a focus on online retailing.
Michael Derepas, The Communications Council, Gold, Australian Effie Awards, 2014
This case study describes how BONDS, an Australian underwear brand, launched a new range of bras with a temporary brand re-naming.
Stephen Whiteside, Event Reports, BAA Marketing to the Omni-Channel Shopper: EAST, June 2014
This article reveals how Safeway, the US supermarket chain, is becoming a hub for new products and consistently delivers ROI of at least 2:1 when co-marketing these new goods.
Warc Exclusive, July 2014
This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase.
Aaron Shields, Admap, July/August 2014
This article explains why a brand's 'unique experience signature' is of vital importance and how brands can bring together physical, human and digital elements to create one.
Stephen Taylor and Simon Hathaway , Admap, July/August 2014
This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.
Omaid Hiwaizi and Frank Wolfram, Admap, July/August 2014
This article discusses the convergence in digital and physical retail spaces demanded by connected shoppers as purchase journeys become more complex and unpredictable.