Michael Derepas, The Communications Council, Gold, Australian Effie Awards, 2014
This case study describes how BONDS, an Australian underwear brand, launched a new range of bras with a temporary brand re-naming.
Stephen Whiteside, Event Reports, BAA Marketing to the Omni-Channel Shopper: EAST, June 2014
This article reveals how Safeway, the US supermarket chain, is becoming a hub for new products and consistently delivers ROI of at least 2:1 when co-marketing these new goods.
Aaron Shields, Admap, July/August 2014
This article explains why a brand's 'unique experience signature' is of vital importance and how brands can bring together physical, human and digital elements to create one.
Stephen Taylor and Simon Hathaway , Admap, July/August 2014
This article establishes why retailers and brands need relevance, given that advances in technology and changes in shopping habits have raised consumer expectations.
Omaid Hiwaizi and Frank Wolfram, Admap, July/August 2014
This article discusses the convergence in digital and physical retail spaces demanded by connected shoppers as purchase journeys become more complex and unpredictable.
Carsten Andreasen and Johanna Fyrbjörk, ESOMAR, Digital Dimensions, June 2014
This paper reports on a mobile research study by Google in Sweden to understand consumers' usage of smartphones during the in-store shopping experience.
Alex Johnson, ESOMAR, Digital Dimensions, June 2014
This paper discusses the implications and opportunities of wearable devices for market research, given the ability of devices to capture consumer behaviour data unconsciously from a natural vantage point.
Cannes Creative Lions, Creative Effectiveness Lions, 2014
This case study explains how, in response to difficult economic time, DESS, a Spanish furniture retailer, created a new mattress product to meet emotional and functional needs of worried consumers.
Effie Worldwide, Gold, North America Effies 2014
This case study explains how Procter & Gamble, the multinational consumer goods company, partnered with Walgreens, the US retailer, and the People's Choice Awards to increase sales of P&G beauty products and improve Walgreens' positioning.