IPA Effectiveness 2010

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IPA Effectiveness Awards 2010

Rewarding campaigns that demonstrate payback of marketing communications

Recognised as Adland's most rigorous awards scheme, entrants have to prove that their communications strategies have worked in hard business terms.

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GRAND PRIX

IPA Effectiveness Awards 2010

The top award went to MCBD for this campaign, which revived one of Britain's oldest brands.

Overall, the campaign's ROI was £5 per every £1 spent, and year-on-year sales also rose by 14%.


SILVER AWARDS

BT Total Broadband - Total success

KFC - Fresh chicken, fresh users

Virgin Atlantic - Still red hot

IPA Effectiveness Awards 2010

Heinz - Maintaining leadership

Browse all of the silver-winning entrants


SPECIAL PRIZES

Best Media: The O2

Best Multi-Channel Paper, Best New Learning: TDA Teacher Recruitment

IPA Effectiveness Awards 2010

Best International: HSBC

Best Short Term Effect Paper: Self-Assessment

Best Dedication to Effectiveness:

Gold: Wispa
Silver: Cadbury Dairy Milk


BRONZE AWARDS

Berocca - Sickness to health

Kodak - An unlikely David

Barclays - One small step

IPA Effectiveness Awards 2010

Forevermark - Diamond Bride

Browse all of the bronze-winning entrants


OTHER GOLD AWARDS

Department of Health - How the Stroke Awareness campaign acted fast

Waitrose - Appealing to the UK recession consumer via a new branded range

IPA Effectiveness Awards 2010

Sainsbury's - Challenging customers to "Feed your family for a fiver"



ADVERTISING WORKS 19

IPA Effectiveness Awards 2010Case studies from the 2010 Effectiveness Awards, along with six specially commissioned chapters of insight and analysis