Home > Case Studies > Awards > IPA Effectiveness Awards 2010
Rewarding campaigns that demonstrate payback of marketing communications
Recognised as Adland's most rigorous awards scheme, entrants have to prove that their communications strategies have worked in hard business terms.
Hovis - "As good today as it's ever been."
The top award went to MCBD for this campaign, which revived one of Britain's oldest brands.
Overall, the campaign's ROI was £5 per every £1 spent, and year-on-year sales also rose by 14%.
BT Total Broadband - Total success
KFC - Fresh chicken, fresh users
Virgin Atlantic - Still red hot
Heinz - Maintaining leadership
Browse all of the silver-winning entrants
Best Media: The O2
Best Multi-Channel Paper, Best New Learning: TDA Teacher Recruitment
Best International: HSBC
Best Short Term Effect Paper: Self-Assessment
Best Dedication to Effectiveness:
Silver: Cadbury Dairy Milk
Berocca - Sickness to health
Kodak - An unlikely David
Barclays - One small step
Forevermark - Diamond Bride
Browse all of the bronze-winning entrants
Department of Health - How the Stroke Awareness campaign acted fast
Waitrose - Appealing to the UK recession consumer via a new branded range
Sainsbury's - Challenging customers to "Feed your family for a fiver"
Browse all of the 2010 winning and non-winning entrants
Browse all of the 2009 winning and non-winning entrants
Case studies from the 2010 Effectiveness Awards, along with six specially commissioned chapters of insight and analysis