Household & Domestic

Marketing in the household sector

Articles and cases by category:
Batteries
Cleaners, detergents
Furnishings
Gardening



Euromonitor Strategy Briefings, October 2014

This report explains the rising trend in pet humanisation, as small animals become popular pets in several markets and people become increasingly willing to spend more on pet accessories.


Euromonitor Profiles, September 2014
This Company Profile from Euromonitor provides key details and analysis of Haier Group. Included is a strategic evaluation with key facts about the Chinese company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study describes a Mother's Day campaign by American Greetings, the greetings card company, which used an online video talking about the 'hardest job in the world' to build appreciation for mothers.


Rachana Dharia and Neha Bansal , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Hindustan Unilever (HUL) reached 'media dark' rural Indian populations with a branded media channel on mobile to increase awareness and penetration.


Jaclyn Lee, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study explains how Hewlett-Packard (HP) increased sales of its home printer range, despite a higher price-point than competitors, by closely targeting parents of school children in India.


Gela Pena, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study shows how Procter & Gamble, with its laundry brands Ariel and Downy, used a partnership project with a charity - the Red Cross - to strengthen its bond with consumers in the Philippines.


Kawal Shoor, VR Rajesh and Pallavi Nayak, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study illustrates how Tata Sky, the TV provider, halted the decline of its premium TV recording box by changing its marketing message to better fit the culture of Indian men.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Unilever promoted its Persil (UK) and Skip (France) laundry detergent brands through a successful TV campaign, increasing sales of both.


European Association of Communications Agencies, Silver, Euro Effies, 2014

describes how Fairy, a washing up liquid brand, increased value, price premium and sales in Spain and the UK.

WARC RECOMMENDS


RECOMMENDED CASES

Household & Domestic

Warc's pick of the most effective household case studies


CASE STUDY

Tontine: The first pillow with a 'best-before-date'

Using a simple product innovation to generate sales


COMPANY PROFILES

Household & Domestic

Data and analysis on the sector's major companies


ARTICLE FOCUS

Household Appliances

Gale's global overview of the household industry


CASE STUDY

Febreze: Breathe Happy

How Febreze carved out a distinct position for its products