Household & Domestic

Marketing in the household sector

Articles and cases by category:
Batteries
Cleaners, detergents
Furnishings
Gardening



Stephen Whiteside, Event Reports, Internet Retailer and Conference Exhibition, June 2014

This event report discusses how Stanley Black & Decker, the household and industrial tools group, is putting content at the heart of its marketing strategy.


Euromonitor Profiles, June 2014
This Company Profile from Euromonitor provides key details and analysis of Lion Corp, the owner of brands such as Top, Look, Softlan and Charmy. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Euromonitor Profiles, June 2014
This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Attack and Quickle. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Stephen Whiteside, Event Reports, Social Media World Forum, May 2014

This event report discusses how Office Depot has employed content marketing in the US to add an emotional component to what can be a low-interest category.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign, for Pacific Paint, a paint company in the Philippines, strengthened the brand's environmental credentials with an innovative outdoor project.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a Super Bowl ad campaign for Tide, Procter & Gamble's laundry detergent brand, that sought to maintain leadership over competition from cheaper rivals.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

his case study describes a campaign in the UK by Ikea, the home furnishing retailers, which targeted parents aged 25-44 with an ad made from a child's point of view.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a humorous campaign for Le Trèfle, a French toilet paper brand that was struggling in a competitive market.


Effie Worldwide, Bronze, North America Effies 2014

This case study demonstrates how Cottonelle, the toilet paper brand, boosted brand sales of its Flushable Cleansing Cloths in the US by encouraging consumers to recognise the benefits of using moist wipes as part of their toilet routine.

WARC RECOMMENDS


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CASE STUDY

Tontine: The first pillow with a 'best-before-date'

Using a simple product innovation to generate sales


COMPANY PROFILES

Household & Domestic

Data and analysis on the sector's major companies


ARTICLE FOCUS

Household Appliances

Gale's global overview of the household industry


CASE STUDY

Febreze: Breathe Happy

How Febreze carved out a distinct position for its products