Household & Domestic

Marketing in the household sector

Articles and cases by category:
Batteries
Cleaners, detergents
Furnishings
Gardening



Stephen Whiteside, Event Reports, ARF Audience Measurement, June 2015

This event report outlines how Clorox, the cleaning and household goods group, is attempting to fuel growth for its large brands operating in mature categories.


Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer. Included is a strategic evaluation with key facts about the U.S. company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Henkel KGaA, the owner of brands such as Persil and Purex. Included is a strategic evaluation with key facts about the German company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Geoffrey Precourt, Event Reports, ARF Audience Measurement, June 2015

This event report details cleaning brand Clorox's attempts to move beyond targeting mothers with "lily-white sheets" and engage new audiences, including millennials and men.


Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Electrolux AB. Included is a strategic evaluation with key facts about the Swedish company, competitive positioning against comparative brands, and assessment of its position in the electrical appliances market.

Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Laurier and Merries. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Kimberly Clark targeted its sale of Kleenex Balsam brand tissues in response to a shifting target market in the UK.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how greeting card company American Greetings drove traffic to its Cardstore.

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