Household & Domestic

Marketing in the household sector

Articles and cases by category:
Batteries
Cleaners, detergents
Furnishings
Gardening



Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how IKEA, the home retailer, demonstrated it understood Canadian lives at home to grow its profile among over 35 year-olds, who had previously discounted the brand.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how IKEA, the retailer, encouraged Canadians to experiment with home textiles as an affordable way to refresh their homes.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how IKEA, the home furnishings retailer, renewed interest in its annual Catalogue in Canada to grow sales and footfall.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Mr.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study describes how Dutch candle company Bolsius relaunched its Aromatics range and nearly trebled its sales in the three years following the repositioning.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study demonstrates how woodcare brand Cuprinol increased sales by bringing colour and inspiration into a previously very functional market.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how a redesign of decorative paint brand Dulux' Once range persuaded its largest retailer B&Q to give the brand its own space in 75% of stores.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study explains how dish care brand Fairy UK dramatically reduced production costs by implementing a more effective design of its Shelf Ready Packaging (SRP).


Stephen Whiteside, Event Reports, ANA Mobile First

This event report explains how Lowe's, the home improvements retailer, has adapted to the challenge of the internet of things - and the real prospect of being cut out of the customer journey - by focussing on delivering value to customers.

WARC RECOMMENDS


RECOMMENDED CASES

Household & Domestic

Warc's pick of the most effective household case studies


CASE STUDY

Tontine: The first pillow with a 'best-before-date'

Using a simple product innovation to generate sales


COMPANY PROFILES

Household & Domestic

Data and analysis on the sector's major companies


ARTICLE FOCUS

Household Appliances

Gale's global overview of the household industry


CASE STUDY

Febreze: Breathe Happy

How Febreze carved out a distinct position for its products