Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, October 2013

This article, the third in a three-part series, demonstrates why it is useful to be able to measure the strength of existing habits and how to do so.


Angela Morris, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014

This Australian local government campaign aimed to reduce alcohol-fuelled violence with a creative approach informed by behavioural economics.


Kate Smither, Ant Melder and Justin Graham, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study shows how QUIT UK, a charity, used the Vine video platform to communicate the message that a person dies of a smoking-related illness every six seconds.


Tom Hyde, Account Planning Group - (Australia), Gold, Best under $50k, Creative Strategy Awards 2014

This case study explains how RSL, the Australian veterans charity, raised donations for Anzac Day, when Australia remembers its war dead, by shifting the communications focus from historic remembrance to contemporary support.


Sarah McDonald and Karl Bates, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Universities Australia, an organisation representing universities, used a social and digital campaign to build support for its federal funding.


Danish Chan, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014

This case study explains how the Victorian Responsible Gaming Foundation, a government organisation, aimed to reach out to "problem gamers" in Australia, and encourage them to seek help for their unhealthy gambling habits.


Pieter-Paul von Weiler and Brigitte Bayard, Account Planning Group - (Australia), Grand Prix, Best insight/input, Creative Strategy Awards 2014

This case study explains how an anti-smoking campaign by the Australian government changed minds by the psychological insight that smokers are more scared of suffering a painful death than the act of dying itself.


James Endersby, Michael Bruter and Sarah Harrison, MRS Awards, Finalist, December 2014

This article identifies the trends in attitudes and identity that led to the election of many eurosceptic parties to the European Parliament in May 2014.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how Dubai Customs impressed over 500 IT specialists who were delegates from around the world for the 2013 World Customs Organisation's annual IT Conference.

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