Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Faris Yakob, Admap, July/August 2015

This article argues that public opinion polls are not predictive tools, but are too often treated as though they are.


Desiree Lopez, TNS, Intelligence Applied, June 2015

This article explores how governments can make use of online platforms to provide better services and experiences for their citizens.


Case Study

PETA: 98% human
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how PETA (People for the Ethical Treatment of Animals) reduced the use of primates for entertainment purposes in the USA.


Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2015

This case study describes how Brazilian charity GRAAC (The Support Group to Children and Adolescents with Cancer) helped increase the self-esteem of cancer victims.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Peruvian Cancer Foundation re-energised its annual fund-raising campaign to collect money for children with cancer.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Haven Night Shelter on Napier in South Africa attracted positive media attention to drive regular donations of clothing for the homeless to its pop-up Street Store.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Tourette Syndrome Foundation of Canada employed a Twitter campaign to create awareness and understanding of the syndrome and gain empathy for sufferers.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how CNA, a school in Brazil for teaching English, established its presence in the field by a new approach to how students learnt.

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RECOMMENDED CASES

Government & Non-profit

Warc's pick of the most effective non-profit case studies


CASE STUDY

Detroit Public Schools: I'm in

Creating a social movement to keep a public body safe


CASE STUDY

Road Safety Western Australia

Effie Grand Prix winner uses a three minute TV film


ARTICLE FOCUS

How Obama's team nudged the voters

Behind the scenes of Barack Obama's campaign success


CASE STUDY

FARC Operation Christmas

The IPA Grand Prix winner targets Colombian guerillas