Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Todd Wilkinson, ANA Magazine, The Best of the Best, 2014

This article demonstrates how Dallas Pets Alive! (DPA) disrupted Instagram users' photo feeds to bring attention to dogs that needed rehousing in the US.


Isabella Pereira, Chris Perry and Stephen Johnson, International Journal of Market Research, Vol. 57, No. 2, 2015
This article, based on a case study presented at the SRA Annual Conference held in London in December 2014, introduces a project which used a qualitative mobile app to conduct research among professionals in the sphere of child protection. It discusses the strengths and weaknesses of this methodology, and what approaches can be taken to improve data quality when using mobile apps.

Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report addresses how NASA, the US space agency, has built up an army of social media advocates by holding unique offline events for users of platforms like Facebook and Twitter.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article demonstrates how behavioural economics (BE) is being employed to improve public and business policies.


ARF Ogilvy Awards, Silver, Government & nonprofit, 2015

This case study explains how the Canadian Cancer Society overcame a decline in donations by asking people to face their fears to change the conversation about cancer in Canada.


ARF Ogilvy Awards, Gold, Travel & leisure, 2015

This case study explains how the Recreational Boating & Fishing Foundation (RBFF), a not-for-profit organisation whose federal mandate is to preserve and promote recreational boating and fishing in the US, engaged Hispanic Americans.


ARF Ogilvy Awards, Gold, Government & nonprofit, 2015

This case study describes a campaign by The Shelter Pet Project, a public service ad campaign, which increased the number of pets adopted from animal shelters in the US.


Hugh Davidson, Market Leader, Quarter 2, 2015

This response to Jules Goddard's treatise on management and moral capital argues for the root causes of the problem of the moral void in management to be addressed.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study shows how a new campaign helped Alberta Health Services (AHS) target 25 to 40-year-old women by encouraging current smokers in this demographic to make a new attempt at quitting, this time with the support of AlbertaQuits.

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Government & Non-profit

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Detroit Public Schools: I'm in

Creating a social movement to keep a public body safe


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Road Safety Western Australia

Effie Grand Prix winner uses a three minute TV film


ARTICLE FOCUS

How Obama's team nudged the voters

Behind the scenes of Barack Obama's campaign success


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FARC Operation Christmas

The IPA Grand Prix winner targets Colombian guerillas