Government & Non-profit

Information and insights on the government and non-profit sector

Articles and cases by category:
Charities
Educational, universities
Government



Lucile Dreano and Maud Paget, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how The European Programme of Food Aid to the Most Deprived (MDP) used stunts to fuel a social media campaign to avoid abolition and win continued funding from the European Union. The scheme had been threatened with abolition in 2011, but won an extension to 2012.

Damaris Montalvo and Angela Baldwin, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how Rescue Missions, the emergency relief non-profit organisation, used a social media strategy to gain public donations during an emergency situation in the US. The campaign was launched during Hurricane Sandy in 2012 in an attempt to gain financial and other donations to help the rescue and later clean-up effort.

Bernadine Brewer, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how the Safe and Well Online (SWO) government sponsored research project in Australia used social media to promote a positive body image amongst young people. A web-based app, which worked across devices was created, and allowed users to select positive messages, choose background colours or images and share them online.

Jonas Pieper, Warc Prize for Social Strategy, Entrant, 2014
This case study shows how the International Children's Fund (ICF), a non-profit Christian organisation that provides humanitarian aid to children globally, set out to raise awareness of the high number of impoverished children dying worldwide. It needed to combat donation fatigue and cut through the typical approach of showing pitiful children with large, streaming eyes.

Simon Andrews, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how Trekstock, a small UK cancer charity, increased donations and expanded engagement through celebrity endorsement on Twitter. The charity's founder persuaded two members of the boy band 'One Direction' to be ambassadors for the organisation via Twitter, with a dedicated hashtag.

Damaris Montalvo and Angela Baldwin, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how Mercy Ships, a non-profit organisation which provides medical care to people living in poverty, used social media to capitalise on television coverage in the US. The organisation was to be featured in a news magazine show, and so developed a digital and social strategy to build on this.

Sarah Oberman, Warc Prize for Social Strategy, Entrant, 2014
This case study describes how Amnesty International, the human rights charity, used a Facebook app to raise awareness of its cause in New Zealand. The app analysed user's Facebook timelines and then showed them which countries their behaviour would have been illegal in, and what the penalties would have been.

Alejandro Rosado, Warc Prize for Social Strategy, Entrant, 2014
This case study describes a social media campaign by Puerto Rico's government, which targeted youth with an anti-crime message. This campaign followed several failed campaigns, and so took a different approach.

Joseph Clift, Event Reports, MRS Annual Conference, March 2014
This event report discusses how market researchers can engage with pockets of consumers who are often neglected or hard to reach. In attempting to replace its out-dated telephone system for deaf consumers, Ofcom, the UK communications regulator, partnered with Opinion Leader on a mix of qualitative and quantitative projects, which revealed some previously-anticipated findings, and identified several surprising areas where this audience was discriminated against.

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