Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Maree Taylor and Adam Hinds, ESOMAR, Congress, Nice, September 2014

This paper looks into the public launch and promotion of the Queensland Plan, a 30 year vision for the Australian state that was unveiled in 2013.


Steve Gutterman, Matthieu Sauvage-Mar, Max Richman and Roxana Elliott, ESOMAR, Congress, Nice, September 2014

This article shows how The World Food Programme (WFP), the food aid branch of the United Nations, tested the reliability of mobile surveys to evaluate food security in two African nations often too dangerous to send researchers.


Darren Fleetwood, ESOMAR, Congress, Nice, September 2014

This paper explains how 'open data' - data which is free to use, reuse and distribute - can be used in location planning for retail, using a case study from Oxfam, the UK charity.


Eric Singler, Françoise Waintrop, Richard Bordenave and Etienne Bressoud, ESOMAR, Best Case History, Congress, Nice, September 2014

This paper demonstrates how the French government used "nudging" to promote the use of digital tax administration and proposes guidelines on the best use of nudge design for optimal ROI.


Michael Hyde, The Communications Council, Silver, Australian Effie Awards, 2014

This case study explains how Defence Force Recruiting, the Australian Defence Force (ADF) recruitment organisation, encouraged women aged 16-30 to join the air force by facilitating conversations between serving women and people who were interested in enlisting.


Joseph Smeaton, The Communications Council, Bronze, Australian Effie Awards, 2014

This case study explains how the National Art School (NAS) in Australia used social media to promote an art event, and improve perceptions of its approach to teaching and place in the community.


Pieter-Paul von Weiler, Brigitte Bayard and James Sheard, The Communications Council, Grand Effie, Australian Effie Awards, 2014

This case study describes a campaign by the Australian National Preventive Health Agency which communicated the suffering experienced by people dying of smoking-related illnesses to encourage people to quit smoking.


Danish Chan, Adrian Mills and Karl Bates, The Communications Council, Bronze, Australian Effie Awards, 2014

This case study describes how the Victorian Responsible Gambling Foundation, an Australian government agency which helps problem gamblers, created a public rehab program to raise awareness of problem gambling and help people.


Michael E Smith, Patty Goldman and Stephanie Rath, Admap, September 2014

This case study explains how Feeding America, a hunger-relief charity, used neuromarketing technique EEG to engage emotions and improve the resonance of public service campaigns.

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