Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Faris Yakob, Admap, July/August 2015

This article argues that public opinion polls are not predictive tools, but are too often treated as though they are.


Desiree Lopez, TNS, Intelligence Applied, June 2015

This article explores how governments can make use of online platforms to provide better services and experiences for their citizens.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Spanish charity for the homeless, Fundacio Arrels, boosted donations by selling new typefaces created for it.


Case Study

PETA: 98% human
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how PETA (People for the Ethical Treatment of Animals) reduced the use of primates for entertainment purposes in the USA.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Australian Department of Families Housing Community Services and Indigenous Affairs raised awareness of the plight of unpaid family carers.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Orbis HK, a Hong Kong charity, set out to increase donations to help the blind see again.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how domestic violence in Serbia was brought out of the shadows and into the public eye by the B92 Fund.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how UN Women, an entity of the United Nations established in 2011, raised its profile and highlighted that gender inequality was still a serious issue initially with a press campaign in the UAE.

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