Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a campaign by the Heart & Stroke Foundation of Canada, a charitable organisation, which sought to increase awareness of the diseases amongst baby boomers.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study details a corporate social responsibility (CSR) campaign in New Zealand by Mini, the car brand, which supported the Society for the Prevention of Cruelty to Animals (SPCA) which a drive to increase adoption of shelter dogs.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Situation Stockholm, a magazine sold by homeless individuals in Stockholm, Sweden, cut through apathy by helping consumers connect with the sellers.


Cannes Creative Lions, Winner, Creative Effectiveness Lions, 2014

This case study describes how Depaul UK, a homelessness charity, created a new income stream by selling cardboard boxes to house movers.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign boosted admissions at a Peruvian engineering university with an innovative billboard.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

UNICEF, the UN's children's charity, aimed to gain the commitment of Paraguayan presidential candidates to enrol the nation's youngsters in civil registration via this campaign, based around the 2014 football World Cup qualification matches.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how HEMOBA, a Brazilian blood bank, partnered with a football team to increase blood donations through team affinity.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2014

This case study describes how Metro Trains, a train company in Melbourne, Australia, created a humorous music video and facilitated social sharing to raise awareness of rail safety.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how a group of charitable organisations worked together to create a new day to mark the start of the holiday giving season in the US, and increase charitable donations.

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