Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Sailesh Wadhwa, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how FrogAsia, a education technology provider, used an online game to engage teachers and schoolchildren and improve the standard of English used in Malaysia.


Darius Karbassioun and Jonathan Koh, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how WWF, the charity, reframed 'Earth Hour', an environmental initiative, for a Chinese audience by focussing on digital and social media.


Casey Grant and Adam Weiss , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how a Tokyo-based communications company used communal exercise to build morale after the 2011 Japanese tsunami and other disasters.


Vibha Gupta, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how, by starting India's second 'Quit India Movement', UNICEF managed to unite different stakeholders into becoming a powerful force that was determined to tackle India's biggest enemy in its continued national development - malnutrition.


Kristin Tan, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how, in 2013, Singapore had a serious dengue outbreak when the number of cases reached an all-time high and epidemic status.


Evelyn Generoso and Frances Michelle Pascual, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how the Philippines Department of Health took a new marketing based approach to raise awareness about tuberculosis.


Sutatip Chadavadh, Jomkwan Srithong, Kusuma Kusoltawee and Piyawat Rattanakhachitwong, Warc Prize for Asian Strategy, Entrant, 2014

In a society that has almost invisibly developed a hard-to-see but medically dangerous obesity crisis, the Thai Health Promotion Foundation (THPF) had to battle against low awareness, resistance to discipline and a deep love of food to save its citizens from themselves.


Kaiyu Li , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Unicef wanted to promote breastfeeding to millions of young mothers in China through its '10m2 of Mother's Love' campaign, so that children could get the best nutrition that nature had to offer.


Juan Pablo Garcia, Mihir Warty, Jane Dorsett and María Alejandra Urbina, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study demonstrates the success of three Christmas campaigns conducted by the Colombian Ministry of Defense intended to encourage members of the FARC, the oldest guerrilla group in the world, to demobilise.

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