German marketing, consumers & brands


Warc News, 16 September 2014
COLOGNE: Brands are not in the publishing business and those who believe that 'content is king' are missing the point, a leading industry executive has argued. "Content is an enabler to what is king," said Tom Buday, global head of marketing at Nestlé, in an address at the recent Dmexco conference in Cologne. For him that was selling brands and products that enhanced the quality of consumers' lives.

Warc News, 10 September 2014
COLOGNE: Nearly 5% of all internet users now employ adblocking software, according to a new report which suggests it has become mainstream following a surge in installations over the past 12 months. Adblocking Goes Mainstream, a joint study from PageFair, a provider of adblock solutions to publishers, and Adobe, said the number of people who utilised this software had risen 69% in the year to June to hit a total of 144m active users.

Warc News, 26 August 2014
PARIS/BERLIN: Leading German car marques have become victims of their own success, as the likes of BMW, Audi and Mercedes-Benz have been drawn into a sales war that could undermine their brand image and create opportunities for new challengers."The G.

Warc News, 12 August 2014
BERLIN: Almost three quarters of online Germans are streaming video over the internet, a total of 40m people, according to a new survey. BITKOM, the high-tech trade association, polled 1,004 people aged over 14 years, of which 777 were internet users and found that 73% of the latter group were using video streaming sites.

Warc News, 05 August 2014
FRANKFURT: Adidas is overhauling its global brand structure and plans to spend more than €2bn on marketing, especially in developed markets such as North America and Europe, the German sports accessories firm has announced.It said the new brand struc.

Tim Bosenick and Raimund Wildner, ESOMAR, Digital Dimensions, June 2014

This paper develops a user experience measurement model for use with digital products, comparing it to other measures and giving examples of its implementation.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how neckermann.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Deutsche Telekom, the German telecommunications company, made a co-created movie with people across Europe to improve brand metrics and increase market share in Germany.

Griff Leader, Warc Prize for Social Strategy, Entrant, 2014

This case study explains how the Canadian Tourism Commission (CTC) harnessed Canada's collective voice in order to promote the country around the globe.



Chill Out: Pencil Case

Raising awareness via a tightly-targeted DM pack


AUTO BILD barometer

Europe's biggest auto magazine on car connectivity


Letter from Berlin

Why being rational is key to marketing in Germany


Initiative Vermisste Kinder

Finding missing children – with help from Bayern Munich