Germany

German marketing, consumers & brands

Germany


Warc News, 22 July 2015
LONDON/BERLIN: Programmatic trading is surging ahead in Europe, but the rate of online ad viewability has declined, most notably in the UK, two new reports have indicated. Adform, a Danish digital advertising insights firm, reported that ad space bou.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Sparkasse, a German credit institute which offers investment opportunities to the general public, changed the face of financial advertising.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Tomtom International resurrected a dying market in Portable Navigation Devices (PNDs) in Germany and the UK.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how in Germany Daimler AG stimulated interest in an ageing model of smart car boosting sales by highlighting its shortcomings.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Exit-Deutschland, a tiny, privately-funded initiative, spread awareness of its role in helping right-wing extremists quit the neo-Nazi scene.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Hasbro Deutschland GMBH promoted its toy NERF Blasters to a new demographic in Germany.


Warc News, 12 June 2015
COLOGNE: Cristiano Ronaldo is Europe's most marketable footballer, far ahead of rivals such as Wayne Rooney and Andres Iniesta, according to a new analysis. Repucom, a media evaluation business focusing on sports and entertainment, found that, global.

Warc News, 05 June 2015
BERLIN: Brand sponsors are exploring novel ways to harness tomorrow's UEFA Champions League final between Barcelona and Juventus, literally so in the case of Nissan.The automaker will conclude its first year of sponsorship of the competition with a.

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