German marketing, consumers & brands


Tim Bosenick and Raimund Wildner, ESOMAR, Digital Dimensions, June 2014

This paper develops a user experience measurement model for use with digital products, comparing it to other measures and giving examples of its implementation.

Warc News, 18 June 2014
BERLIN: Four in ten German online consumers have used a coupon website and more than half expect to do so in the future according to a new survey which also says that coupons help acquire new customers and increase sales. Research company Ipsos polle.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Deutsche Telekom, the German telecommunications company, made a co-created movie with people across Europe to improve brand metrics and increase market share in Germany.

Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how neckermann.

Warc News, 14 May 2014
BERLIN: Almost half of adult Germans go online using a mobile device every day as the use of smartphones and tablets has increased sharply over the past year, according to new research. Trade body BCVDW co-operated with Google, the internet giant, an.

Warc News, 13 May 2014
MUNICH: The Russian vehicle market is forecast to contract sharply this year and while it will recover in future, its long-term growth will be well below previous predictions, according to a new report.Roland Berger Strategy Consultants forecast that.

Warc News, 29 April 2014
BERLIN: The age at which German children go online is getting younger and younger, with over one third of six- to seven-year-olds using the internet, including a significant minority who are doing so via smartphone, new research has shown.BITKOM, the.

Warc News, 18 April 2014
HAMBURG: More than two thirds of German internet users engage in dual-screening while watching television with around one in ten being described as "insatiable" multiscreeners according to a new survey.For its My Screens report, media agency Initiati.

Griff Leader, Warc Prize for Social Strategy, Entrant, 2014
This case study explains how the Canadian Tourism Commission (CTC) harnessed Canada's collective voice in order to promote their country around the globe. Travellers arriving at French and German airports were challenged to 'Upgrade to Canada' by spontaneously swapping their holiday for a dream trip to Canada.



Chill Out: Pencil Case

Raising awareness via a tightly-targeted DM pack


AUTO BILD barometer

Europe's biggest auto magazine on car connectivity


Letter from Berlin

Why being rational is key to marketing in Germany


Initiative Vermisste Kinder

Finding missing children – with help from Bayern Munich