German marketing, consumers & brands


Warc News, 22 May 2015
BERLIN: The European online advertising market has doubled in five years, according to new figures from IAB Europe which show it grew 11.6% last year to reach a value of €30.7bn. The AdEx Benchmark 2014 report covers 27 European markets and showed th.

Warc News, 21 May 2015
BERLIN: The advertising industry needs to "push back" against international legislators' drive to limit the use of consumer data, WPP CEO Sir Martin Sorrell said last night. Speaking at the Interact 2015 conference in Berlin, he said reforms in data .

Philipp Schwartz & Fabian Wichmann , Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how Exit Deutschland, a charity that helps people leave far-right organisations, tricked neo-Nazis in Germany into raising money to help their members leave their ranks.

Warc News, 27 April 2015
MUNICH: Amazon has come up with an innovative solution to the problem of missed deliveries and plans to test a new service next month that will deliver packages directly to customers' cars.The online retailer has

Research on Warc, Ehrenberg-Bass Institute, February 2015

This report analyses how changes in lifestyle and media have changed how business executives access business and finance news content, suggesting that traditional targeting of working hours no longer holds true.

Warc News, 03 February 2015
COLOGNE: A German start-up that designs the software for Adblock Plus, the world's largest online ad blocking service, has been paid by Google and other major internet companies to unblock ads to their websites, it has been revealed.According to a re.

Fran Alberry, MRS Awards, Finalist, December 2014

This article explains how Knorr, the cooking and ingredients brand, defined authenticity as a universal term to internationalise its brand positioning.

Fiona Smith, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Korean car manufacturer Hyundai used a new method of synchronising TV and website activity to help reach the crucial 24-35 target market of second-screen viewers in Germany.

Simon Stebbing, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Onglyza, a diabetes medication developer, targeted doctors with an immersive simulator experience to enable doctors to experience hypoglycaemic events.



Chill Out: Pencil Case

Raising awareness via a tightly-targeted DM pack


AUTO BILD barometer

Europe's biggest auto magazine on car connectivity


Letter from Berlin

Why being rational is key to marketing in Germany


Initiative Vermisste Kinder

Finding missing children – with help from Bayern Munich