Germany

German marketing, consumers & brands

Germany


Warc News, 26 August 2015
BERLIN: The great majority of German social media users avoid posting personal information on social media, while one third never comment on products or services a survey has said.Bitkom polled 1,013 internet users over the age of 14 years, includi.

Warc News, 19 August 2015
BERLIN: A majority of German internet users have seen native advertising with most not concerned about the distinction between “church and state" as long as they find the content interesting and useful. Digital marketing firm ForwardAdGroup interview.

Warc News, 14 August 2015
BERLIN: Almost all Germans who go online shop there as well, with more than three quarters doing so several times a month a new survey has revealed. Digital association Bitkom polled 1,135 internet users over the age of 14 and found that 98% had shop.

Warc News, 22 July 2015
LONDON/BERLIN: Programmatic trading is surging ahead in Europe, but the rate of online ad viewability has declined, most notably in the UK, two new reports have indicated.Adform, a Danish digital advertising insights firm, reported that ad space boug.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Sparkasse, a German credit institute which offers investment opportunities to the general public, changed the face of financial advertising.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Tomtom International resurrected a dying market in Portable Navigation Devices (PNDs) in Germany and the UK.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how in Germany Daimler AG stimulated interest in an ageing model of smart car boosting sales by highlighting its shortcomings.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom stood out in a competitive market where little product differentiation was apparent.

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