Financial Services

Marketing banking and insurance brands

Articles and cases by category:
Banks, credit cards, loans
Building societies



Lise Pinnell, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2014

This case study demonstrates how first direct, the UK bank, differentiated itself from other banking offerings to attract new customers.


Jeff Lush, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2014

This case study explains how Aviva, the British insurance company, used a humorous approach featuring a well-known character comedian to offset the price-focused approach of price-comparison websites.


Tom Patterson, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2014

This case study explains how Petplan, the pet insurance company, relaunched its brand and moved the focus to online in order to increase its share of a difficult UK market.


Petia Misheva and Greta Koleva, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how, in difficult market conditions, Postbank Bulgaria created an innovative new loan category that combined a housing loan and a saving product in one new product: the Saving Mortgage Loan.


Lori Gibbs and Georgina Hooper, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Australasian bank Westpac transformed customer banking relationships with technology that brings together data and communications to create a single customer view that seamlessly integrates multi-channel customer interactions.


MMA Smarties, Bronze, MMA Smarties, 2014

This case study describes how US-based insurance company State Farm used a native mobile advertising program to remind its auto insurance consumers of the company promise to get them back on the road when in need of repairs.


MMA Smarties, Silver, MMA Smarties, 2014

This case study describes how US online broker TD Ameritrade leveraged the real-time nature of mobile search to capture significant incremental clients, while building a sustainable and scalable acquisition-driven campaign.


Terence Ling, Warc Prize for Asian Strategy, Shortlisted, 2014

This case study shows how AIA, one of Asia's best-known insurers, tackled its problem of high awareness but low consideration by rebranding across Asia with an optimistic but realistic message that people could relate to.


Loren Bade , Warc Prize for Asian Strategy, Shortlisted, 2014

This case study describes how Cebuana Lhuillier, a pawn broker and money remittance service, promoted its remittance service in the Philippines by focusing on the emotional reasons for sending money.

WARC RECOMMENDS


RECOMMENDED CASES

Financial Services

Warc's pick of the most effective financial case studies


CASE STUDY

American Express: Small Business Saturday

How a financial services giant established a national event


CASE STUDY

NTUC Income

Warc Prize Asia winner on the Singaporean insurance brand


COMPANY PROFILES

Financial Services

Data and analysis on the sector's major companies


CASE STUDY

Commonwealth Bank: Investorville

Building the world's first investment property simulator