Experiential

Brand activation and event marketing

Experiential


Brian Carruthers, Event Reports, Marketing Week Live, June 2014

This event report describes how MaxiNutrition, the sports nutrition brand, used a sampling event in the UK to trigger social media engagement.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes the launch of the Gillette Fusion Gamer, the latest iteration of the shaving brand's long-term campaign to encourage Indian men to shave more frequently.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study explains how MILO, a chocolate milk drink brand, created a new sport in order to reposition itself in Malaysia and appeal to teenagers.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how the New York City Ballet (NYCB) attracted a younger audience via special art-themed events and a social media push.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study demonstrates how Volkswagen, the car manufacturer, regained relevance in China to grow purchase intent and sales.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a campaign in Canada by beer brand Budweiser, which created hockey 'red lights' to increase its association with the sport and sales.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign, for snack brand Doritos in the UK, attracted a broader audience by tapping into its shared love of cheesy cover bands.


Effie Worldwide, Gold, North America Effies 2014

This case study explains how Procter & Gamble, the multinational consumer goods company, partnered with Walgreens, the US retailer, and the People's Choice Awards to increase sales of P&G beauty products and improve Walgreens' positioning.


Effie Worldwide, Bronze, North America Effies 2014

This case study explains an emotional campaign by OREO, the cookie brand, which built on a child's openness and curiosity to connect with a range of target groups in the US and Canada.

WARC RECOMMENDS


WARC BRIEFING

Brand Activation

Engaging consumers with more than advertising


RECOMMENDED CASES

Experiential

Warc's pick of the most effective case studies


ADMAP

Experiential Marketing

A focus on events for the Jul 2011 issue


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing