Experiential

Brand activation and event marketing

Experiential


Aakriti Goel, Warc Exclusive, July 2015

This article looks at the changing nature of Indian festivals, which are increasingly absorbing global influences in line with other areas of Indian society.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report considers how marketers are neglecting opportunities to engage all of consumers' senses and suggests four practical ways they can make their brands more distinctive.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Australian Department of Families Housing Community Services and Indigenous Affairs raised awareness of the plight of unpaid family carers.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Netherlands based funeral insurance cooperative DELA set out to change the way people viewed its service.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Molson Coors Canada promoted its brand beyond its home market and attracted new customers from the millennial demographic.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Samsung Electronics Italy enhanced its image by creating the Samsung Maestros Academy.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how UN Women, an entity of the United Nations established in 2011, raised its profile and highlighted that gender inequality was still a serious issue initially with a press campaign in the UAE.

WARC RECOMMENDS


WARC BRIEFING

Brand Activation

Engaging consumers with more than advertising


RECOMMENDED CASES

Experiential

Warc's pick of the most effective case studies


ADMAP

Experiential Marketing

A focus on events for the Jul 2011 issue


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing