Experiential

Brand activation and event marketing

Experiential


Willy Wong and Starrain Yang , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Cadillac, the luxury car brand, used the launch of its ATS model to reposition itself as a more dynamic brand in China.


Suzzane Zhang, Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Bailey's, the alcohol drink, targeted Chinese women by focussing on special female friendships and their importance to women.


Sailesh Wadhwa, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how BIC, the men's shaving brand, built interest and trial amongst young men in Malaysia with an online campaign that fed expression and belonging for groups of friends.


Ronnie Thomas and John Gamvros , Warc Prize for Asian Strategy, Entrant, 2014

This case study demonstrates how Closeup, the Unilever-owned toothpaste brand, used gamification and occasion marketing to reach young people in India and Indonesia.


Genevieve Cruz , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how MasterCard, the financial brand, focused on the shopping experience by turning Singapore into a treasure island.


Prasanna Kumar , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Olay Body Wash, the toiletries brand, was marketed in China used a promise-keeping platform to grow unaided awareness and sales.


Prasanna Kumar , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Pantene, the haircare brand, started a movement to engage with a new generation of young women in China.


Vibha Gupta, Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Metlife, the insurance provider, used a partnership with a trusted Indian bank to increase brand preference and consideration.


Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes the creation and launch of a new brand ambassador for Glamour Sales, a luxury e-commerce company in China.

WARC RECOMMENDS


WARC BRIEFING

Brand Activation

Engaging consumers with more than advertising


RECOMMENDED CASES

Experiential

Warc's pick of the most effective case studies


ADMAP

Experiential Marketing

A focus on events for the Jul 2011 issue


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing