Experiential

Brand activation and event marketing

Experiential


Alastair Bowers, Niccolo Rigo and Joe Corcoran, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Ballantine's, a Scotch whisky brand owned by Pernod Ricard, created a digital t-shirt to help connect with a younger market and communicate its brand values.


Tahaab Rais, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Coca-Cola Middle East created a new music platform, Coke Studio, to attract young people to the brand.


Tahaab Rais, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how SmartLife, a United Arab Emirates (UAE) based non-profit organisation, created an interactive work of art to raise money and awareness about the education of blue-collar workers' children.


Oliver Dennis, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how electronics manufacturer Samsung showcased the Galaxy NX Camera using the first web-controlled camera-bot, attracting media and tech industry attention around the world.


Paul Gregson, Jono Flannery and Dan Bye, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Optus, an Australia mobile provider, created an ocean buoy that warned of shark attacks to boost cultural relevancy and demonstrate the value of its network.


Saji Abraham, Varsha Chawda and Jane Dorsett, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Lifebuoy, the soap brand owned by Unilever, created a campaign in India to save children's lives through raising awareness of the need for handwashing with soap.


Kate Kopperman, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Colgate, the dental care brand, found a fresh way to engage with Australians about oral protection by creating a branded mouthguard to be worn by a popular Rugby League team.


Bijal Pathak, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how pharmaceutical brand Lifescan created a new diabetes management system and complete education curriculum for diabetics and their caregivers in Kingdom of Saudi Arabia (KSA) to increase sales of its products.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Corona, the beer brand, broke out of its 'for the beach' branding in New York City with a billboard-focused event that adapted the brand to a nocturnal urban drinking culture.

WARC RECOMMENDS


WARC BRIEFING

Brand Activation

Engaging consumers with more than advertising


RECOMMENDED CASES

Experiential

Warc's pick of the most effective case studies


ADMAP

Experiential Marketing

A focus on events for the Jul 2011 issue


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing