Experiential

Brand activation and event marketing

Experiential


Angela Morris, Account Planning Group - (Australia), Gold, Creative Strategy Awards 2014

This case study explains how RAC Western Australia, the motoring mutual, improved road safety by focusing on a key, but under-recognised cause of accidents: driver inattention.


Joseph Smeaton and Jason Lonsdale, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how OPSM, a chain of optometrists, used a mobile app to increase appointment numbers and revenue in Australia.


Tahaab Rais, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how smartphone brand Sony Xperia created a James-Bond style phone-based experiential game to drive interest and sales in its new phone model in Dubai.


Joris Fonteijn, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study sets out how Heineken created a prototype interactive beer bottle to revitalise its premium position amongst nightclub goers.


Fernanda Martins, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how pet food brand Pedigree created dedicated Pedigree Dog Parks for dogs and dog owners, in order to make the Pedigree brand an icon of love for dogs in Brazil.


Isabela Albero, Warc Prize for Innovation, Entrant, 2014

This case study describes how Brazilian beer company Antarctica beer created The Samba Table, spreading the culture of samba amongst a new generation of beer drinkers.


Isabela Albero, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Casa do Zezinho, a Brazilian NGO that provides education to over 1,200 underprivileged children, raised funds and awareness by partnering with one of Brazil's biggest football teams.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how Dubai Customs impressed over 500 IT specialists who were delegates from around the world for the 2013 World Customs Organisation's annual IT Conference.


Averill Sequiera, Ruchi Mathur and Rohit Dhawan, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Pepsi regained its trendsetting status amongst its core constituency of Indian teens by successfully running a digital content and TV broadcast business, Pepsi MTV Indies, paid for by the consumers.

WARC RECOMMENDS


WARC BRIEFING

Brand Activation

Engaging consumers with more than advertising


RECOMMENDED CASES

Experiential

Warc's pick of the most effective case studies


ADMAP

Experiential Marketing

A focus on events for the Jul 2011 issue


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing