Experiential

Brand activation and event marketing

Experiential


European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Audi, the car manufacturer, promoted its Audi A3 Sportback car model by targeting young males (25-39 years) through different messages in different channels to increase sales in France, Italy and Germany.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study describes how Audi, a car manufacturer, promoted Quattro, a four wheel drive system that can be installed in most models, to increase installation and sales in Germany, Italy and Russia.


European Association of Communications Agencies, Silver, Euro Effies, 2014

This case study explains how BMW, the auto-manufacturer, engaged influencers when leaked details of its new GS motorbike model caused controversy around the world.


Case Study

Evian baby & me
European Association of Communications Agencies, Gold, Euro Effies, 2014

This case study describes how Evian, the bottled water brand, communicated the brands' connection to the benefits of being young to influential professionals in Belgium, France, Switzerland and the UK.


Case Study

Opel: ADAM&YOU
European Association of Communications Agencies, Bronze, Euro Effies, 2014

This case study describes how Adam Opel AG, a car manufacturer, promoted its Opel (Urban City Car) to people that perceived themselves to be in the creative elite in Germany and Italy.


European Association of Communications Agencies, Grand Prix, Euro Effies, 2014

This case study describes how Playstation promoted its PS4 as the 'next gen' console of choice for the gaming specialist in France, Spain and the UK.


Joseph Smeaton, The Communications Council, Bronze, Australian Effie Awards, 2014

This case study explains how the National Art School (NAS) in Australia used social media to promote an art event, and improve perceptions of its approach to teaching and place in the community.


Joseph Smeaton, The Communications Council, Silver, Australian Effie Awards, 2014

This Australian case study describes how OPSM, the eyecare company, responded to the growth of a competitor by accessing a stream of un-tapped customers with a mobile app.


Angela Morris and Kat Paphitis, The Communications Council, Silver, Australian Effie Awards, 2014

This case study describes a campaign by RAC WA, a motoring services mutual, which created an 'attention powered car' to promote road safety and increase its brand relevance in Western Australia.

WARC RECOMMENDS


WARC BRIEFING

Brand Activation

Engaging consumers with more than advertising


RECOMMENDED CASES

Experiential

Warc's pick of the most effective case studies


ADMAP

Experiential Marketing

A focus on events for the Jul 2011 issue


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing