Brand activation and event marketing


ARF Ogilvy Awards, Silver, Fashion, style & beauty, 2015

This case study explains how Make Up For Ever, the new make up brand, took a branded bus on tour to build awareness of the brand and increase sales in the US.

ARF Ogilvy Awards, Grand Ogilvy and Gold, Fashion, style & beauty, 2015

This case study explains how Pantene, the hair care brand owned by P&G, helped women tackle bad hair days caused by unexpected weather - and increased sales.

ARF Ogilvy Awards, Silver, Financial services, 2015

This case study explains a locally focussed campaign by Johnson insurance, a leading provider of home and auto insurance in Canada, which focussed on the town of Barrie, Ontario as a test site for a new approach.

ARF Ogilvy Awards, Gold, Alcohol & beverages, 2015

This case study explains how Keurig, the coffee maker brand, used a stunt to associate itself with gift-giving and get people talking about its brand in the US.

James Aitken, Admap, March 2015

This article assesses the impact of programmatic buying on Black Friday 2014, finding that it increased ROI.

Sarah Green, Admap, March 2015

This article examines successes and failures in big event activation, identifying best practices and explaining how brands can maximise the effectiveness of their budget.

Robert Passikoff, Admap, March 2015

This article analyses the performance of several brands that have used big event marketing and finds that engaging people with the brand is crucial to meet business objectives.

Richard Shotton, Admap, March 2015

This article explores marketing around birthdays, an event that marketers are finding effective for increasing sales.

Colin Grimshaw, Admap, March 2015

This editorial introduces the March 2015 issue of Admap magazine, which focusses on big event marketing and explores how brands can maximise effectiveness around events marketing.



Brand Activation

Engaging consumers with more than advertising



Warc's pick of the most effective case studies


Experiential Marketing

A focus on events for the Jul 2011 issue


Mountain Dew: Skate Pinball

Capturing attention with event marketing