Experiential

Brand activation and event marketing

Experiential


Stephen Whiteside, Event Reports, ad:tech New York, November 2014

This event report explains how Tough Mudder, an endurance event series, directs word of mouth to make its events more appealing to a broader group of people - who might otherwise be put off by the challenge.


Stephen Whiteside, Warc Trends, January 2015

This article describes 'eSports', a new spectator 'sport' that revolves around video games, and explains the opportunities for sponsorship available to brands.


Angela Morris, Account Planning Group - (Australia), Gold, Creative Strategy Awards 2014

This case study explains how RAC Western Australia, the motoring mutual, improved road safety by focusing on a key, but under-recognised cause of accidents: driver inattention.


Joseph Smeaton and Jason Lonsdale, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how OPSM, a chain of optometrists, used a mobile app to increase appointment numbers and revenue in Australia.


Álvaro Gutiérrez, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Ecovidrio, a non-profit organisation that promotes glass recycling in Spain, created a themed children's playground to increase rates of glass recycling.


Stefan Chiritescu, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Romanian charitable foundation the Misai Nesu Foundation came up with a new way of persuading Romanians to donate to charity by encouraging football fans to donate on their way into matches.


David Chan, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study explains how Ford addressed changes in the car path-to-purchase and reluctance to visit dealerships before a purchase decision has been made by launching a self-service showroom in Pennsylvania, US.


Simon Stebbing, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Onglyza, a diabetes medication developer, targeted doctors with an immersive simulator experience to enable doctors to experience hypoglycaemic events.


Averill Sequiera, Ruchi Mathur and Rohit Dhawan, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Pepsi regained its trendsetting status amongst its core constituency of Indian teens by successfully running a digital content and TV broadcast business, Pepsi MTV Indies, paid for by the consumers.

WARC RECOMMENDS


WARC BRIEFING

Brand Activation

Engaging consumers with more than advertising


RECOMMENDED CASES

Experiential

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ADMAP

Experiential Marketing

A focus on events for the Jul 2011 issue


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing