Encouraging Trial

Driving user trial of brands

Encouraging Trial


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Ready Crisp, a pre-cooked bacon brand made by Maple Leaf, grew sales in Canada with a humorous message to mothers.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Taco Bell, the quick service restaurant chain, engaged with its most loyal fans in Canada to reverse negative sales and deliver new growth.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how an engaging experiential design strategy allowed Intel, the world's foremost producer of microprocessors, to stand out at the Consumer Electronics Show (CES).


Direct Marketing Association - UK, Bronze, DMA Awards, 2014

This case study explains how Kenco, the coffee brand, used a live event and social media to launch its new 'Millicano Sunlight Blend' product.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how The Sun, the UK news publisher, persuaded people to enter credit card details when signing up for a previously free fantasy football game.


Jennifer Lewis and Peter Fenton-O'Creevy, MRS Awards, Finalist, December 2014

This article explains how Lurpak, the butter brand, developed a global brand positioning that was effective in a range of countries at different stages of market growth.


Tahaab Rais, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how smartphone brand Sony Xperia created a James-Bond style phone-based experiential game to drive interest and sales in its new phone model in Dubai.


Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2014

This case study describes how US personal care company Kimberly-Clark marketed Depend Guard and Shield, its male incontinence products, using humour to build brand affinity and increase sales.


Integrated Marketing Communications Council Europe, Bronze, IMC European Awards 2014

This case study explains how Lucozade Sport Lite, the energy drink brand, helped people 'get fit for free' to increase sales amongst infrequent users in Ireland.

WARC RECOMMENDS


WARC BRIEFING

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A general overview of encouraging user trial


RECOMMENDED CASES

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Warc's pick of the most effective case studies


CASE STUDY

Andrex Washlets

Encouraging trial by tackling a taboo subject


ARTICLE FOCUS

Activation response management

A better way of measuring promotions


CASE STUDY

Mountain Dew: Skate Pinball

Capturing attention with event marketing