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This Topic Page offers short cuts to case studies and articles on encouraging trial. Read the Warc Briefing for a concise overview of the topic. Click on the View All links to browse and search within our papers about encouraging trial as well as case studies where the stimulation of trial purchasing was a key objective.
Microsoft Bing USA 2010
Boosting consumer awareness via product-focused TV spots
Warc's pick of the most effective case studies
Insight on encouraging
Research, insights and case studies on maintaining loyalty