Direct Marketing

Direct mail and digital direct marketing

Decision Making


Case Study

Audi Toy Service
Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2014

This case study explains how Audi, the car manufacturer, offered free services for toy cars to improve perceptions of its after-sales service amongst family car owners in Spain.


Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2014

This case study describes a fundraising campaign by American charity Food For The Poor which used storytelling and strong visuals in a direct mailing.


Direct Marketing Association - US, Gold and USPS Gold Mailbox Award, DMA International ECHO Awards, 2014

This case study explains how Google, the tech company, used a direct mailing to target prospects for its Google AdWords products in Japan.


Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2014

This case study explains how Food For The Poor, a US-based charity, used direct mailings targeted to specific donor profiles to raise money for a clean water project in Haiti.


Direct Marketing Association - US, Diamond ECHO, DMA International ECHO Awards, 2014

This case study explains how Fuji launched an industrial wide format printer in New Zealand, with a military themed competition that appealed to its technical audience whilst showcasing the product's capabilities.


Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2014

This case study describes how child sponsorship charity World Vision Canada relaunched its Back to School appeal to improve fundraising results.


Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2014

This case study describes how US insurance and financial services company Nationwide Financial promoted its products to financial advisors.


Mike Colling and Helen Weavers, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study explains how The Salvation Army, the international Christian charity, grew the number of donors and total donations in the UK during five years of recession.


Saeka Zafar , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Johnson's Baby promoted a unique range of baby skincare products in India by targeting paediatricians.

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