Direct Marketing

Direct mail and digital direct marketing

Decision Making


Research on Warc, Royal Mail MarketReach, January 2015

This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.


Case Study

Audi Toy Service
Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2014

This case study explains how Audi, the car manufacturer, offered free services for toy cars to improve perceptions of its after-sales service amongst family car owners in Spain.


Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2014

This case study describes how child sponsorship charity World Vision Canada relaunched its Back to School appeal to improve fundraising results.


Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2014

This case study explains how Food For The Poor, a US-based charity, used direct mailings targeted to specific donor profiles to raise money for a clean water project in Haiti.


Direct Marketing Association - US, Gold, DMA International ECHO Awards, 2014

This case study describes a fundraising campaign by American charity Food For The Poor which used storytelling and strong visuals in a direct mailing.


Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2014

This case study describes how US insurance and financial services company Nationwide Financial promoted its products to financial advisors.


Direct Marketing Association - US, Diamond ECHO, DMA International ECHO Awards, 2014

This case study explains how Fuji launched an industrial wide format printer in New Zealand, with a military themed competition that appealed to its technical audience whilst showcasing the product's capabilities.


Direct Marketing Association - US, Gold and USPS Gold Mailbox Award, DMA International ECHO Awards, 2014

This case study explains how Google, the tech company, used a direct mailing to target prospects for its Google AdWords products in Japan.


Integrated Marketing Communications Council Europe, Silver, IMC European Awards 2014

This case study describes a B2B campaign by UPC, a communications services company (including internet and data storage), which is better known for its domestic services in the Czech Republic, and needed to increase consideration amongst businesses.

WARC RECOMMENDS


RECOMMENDED CASES

Direct Marketing

Warc's pick of the most effective direct marketing case studies


ARTICLE FOCUS

Brand effects

Millward Brown on using DM to build brand values


CASE STUDY

RNLI

DMA UK Grand Prix winner for the lifeboat charity


CASE STUDY

Kraft Foods: Canada Samplicious

How Kraft kept its most valuable customers happy


CASE STUDY

Kern & Sohn - The Gnome Experiment

Targeting key influencers with a very special DM pack