Direct Marketing

Direct mail and digital direct marketing

Decision Making

Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Avene make-up was marketed in China by using customers' social media accounts to deliver Avene's own message.

Michael Sandstrom , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Google wanted to strengthen their connection with Japanese business owners by assuring potential customers of Google's commitment to their business.

Saeka Zafar , Warc Prize for Asian Strategy, Entrant, 2014

This case study describes how Johnson's Baby promoted a unique range of baby skincare products in India by targeting paediatricians.

Mike Colling and Helen Weavers, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study explains how The Salvation Army, the international Christian charity, grew the number of donors and total donations in the UK during five years of recession.

Mark Connolly, Market Leader, Quarter 4, 2014

This article argues that digital advertising needs greater transparancy as advertisers allocate more of their budget to this channel and concerns are raised about viewability and fraud.

Francesca Brosan, Admap, April 2014
This article describes results from research into business to business (B2B) digital marketing, offering understanding of how budgets are being used. Websites, email and social media account for the most spend, but over three years marketers have begun to spread budgets more widely.

Design Business Association, Bronze, Design Effectiveness Awards 2014

This case study describes how Preston Guild, a festival held every 20 years in Preston, UK, used an original design concept to attract visitors, increase the Guild's profile and engagement with the media, and improve perception of Preston as a great place to live and work in.

Direct Marketing Association - UK, DMA Awards, Bronze, 2013

This case study describes a launch campaign in the UK by Callcredit, a credit referencing, risk and fraud agency, which targeted insurance companies as potential clients.

Simon Shaw and Matt Bright, MRS Awards, Finalist, December 2013

This report describes research conducted by Royal Mail, the UK postal delivery service, to understand what variables increase the effectiveness of direct mail.



Direct Marketing

Warc's pick of the most effective direct marketing case studies


Brand effects

Millward Brown on using DM to build brand values



DMA UK Grand Prix winner for the lifeboat charity


Kraft Foods: Canada Samplicious

How Kraft kept its most valuable customers happy


Kern & Sohn - The Gnome Experiment

Targeting key influencers with a very special DM pack