Direct Marketing

Direct mail and digital direct marketing

Decision Making


Mike Colling and Helen Weavers, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study explains how The Salvation Army, the international Christian charity, grew the number of donors and total donations in the UK during five years of recession.


Mark Connolly, Market Leader, Quarter 4, 2014

This article argues that digital advertising needs greater transparancy as advertisers allocate more of their budget to this channel and concerns are raised about viewability and fraud.


Francesca Brosan, Admap, April 2014
This article describes results from research into business to business (B2B) digital marketing, offering understanding of how budgets are being used. Websites, email and social media account for the most spend, but over three years marketers have begun to spread budgets more widely.

Design Business Association, Bronze, Design Effectiveness Awards 2014

This case study describes how Preston Guild, a festival held every 20 years in Preston, UK, used an original design concept to attract visitors, increase the Guild's profile and engagement with the media, and improve perception of Preston as a great place to live and work in.


Direct Marketing Association - UK, DMA Awards, Bronze, 2013

This case study describes a launch campaign in the UK by Callcredit, a credit referencing, risk and fraud agency, which targeted insurance companies as potential clients.


Direct Marketing Association - UK, DMA Awards, Silver, 2013

This case study describes an integrated campaign by Friends of the Earth, the environmental charity, which sought to raise money to protect Britain's bees.


Direct Marketing Association - UK, DMA Awards, Silver, 2013

This case study describes a campaign by Golden Chartered, the prepaid funeral planning company, to promote local independent funeral directors using direct mailings, with a low budget.


Direct Marketing Association - UK, DMA Awards, Grand Prix, 2013

This case study describes a campaign in the UK by Monarch Airlines which used augmented reality in its direct mail to target potential ski holiday customers.


Simon Shaw and Matt Bright, MRS Awards, Finalist, December 2013

This report describes research conducted by Royal Mail, the UK postal delivery service, to understand what variables increase the effectiveness of direct mail.

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RNLI

DMA UK Grand Prix winner for the lifeboat charity


CASE STUDY

Kraft Foods: Canada Samplicious

How Kraft kept its most valuable customers happy


CASE STUDY

Kern & Sohn - The Gnome Experiment

Targeting key influencers with a very special DM pack