Direct Marketing

Direct mail and digital direct marketing

Decision Making


Francesca Brosan, Admap, April 2014
This article describes results from research into business to business (B2B) digital marketing, offering understanding of how budgets are being used. Websites, email and social media account for the most spend, but over three years marketers have begun to spread budgets more widely.

Design Business Association, Bronze, Design Effectiveness Awards 2014
This case study describes how Preston Guild, a festival held every 20 years in Preston, UK, used an original design concept to attract visitors, increase the Guild's profile and engagement with the media, and improve perception of Preston as a great place to live and work in.

Direct Marketing Association - UK, DMA Awards, Bronze, 2013
This case study describes a launch campaign in the UK by Callcredit, a credit referencing, risk and fraud agency, which targeted insurance companies as potential clients.

Direct Marketing Association - UK, DMA Awards, Silver, 2013
This case study describes how the Scottish government used direct mailings to promote its free energy savings service to a difficult target audience.

Direct Marketing Association - UK, DMA Awards, Gold, 2013
This case study describes how IBM, the technology and business services company, used sponsorship of the Wimbledon tennis tournament to promote a social media sentiment tracking product to a C-suite audience.

Direct Marketing Association - UK, DMA Awards, Bronze, 2013
This case study describes a campaign by Land Rover Sport, the car brand, which included celebrity endorsement at a live launch event.

Direct Marketing Association - UK, DMA Awards, Gold, 2013
This case study describes a digital strategy by Thomson UK, the package holidays company, which delivered personalised information through a mobile app, email and SMS.

Direct Marketing Association - UK, DMA Awards, Silver, 2013
This case study describes how Canon, the technology company, used bespoke reports to promote its enterprise services business in Europe.

Simon Shaw and Matt Bright, MRS Awards, Finalist, December 2013

This report describes research conducted by Royal Mail, the UK postal delivery service, to understand what variables increase the effectiveness of direct mail.

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