Direct Marketing

Direct mail and digital direct marketing

Decision Making


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how New Zealand animal rights organisation Paw Justice campaigned to prevent "legal highs" psychoactive substances being tested on animals.


Andrew Lazenby, Warc Exclusive, Customer Acquisition, May 2015
This article explains how to use direct mail in customer acquisition.

Andrew Lazenby, Warc Exclusive, Customer Acquisition, May 2015
This article explains how to use doordrops in customer acquisition.

Andrew Lazenby, Warc Exclusive, Customer Acquisition, May 2015
This article explains how to use inserts in customer acquisition.

Andrew Lazenby, Warc Exclusive, Customer Acquisition, May 2015
This article explains how to use leaflets in customer acquisition.

Sandra Bellina and José Antonio Balbin, ESOMAR, Latin America, April 2015

This paper explains how ESIKA, the beauty brand owned by Belcorp, mixed traditional and neuroscience research methods to improve the performance of its catalog in Latin America.


ARF Ogilvy Awards, Gold, Appliances, electronics & technology, 2015

This case study explains how Cox Communications, a US telecommunications company, created a personalised email program to improve customer service and reduce churn.


Research on Warc, Royal Mail MarketReach, January 2015

This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.


Direct Marketing Association - UK, Gold, DMA Awards, 2014

This case study explains how Crimestoppers, the UK crime fighting charity, increased awareness of the problem of pickpocketing by stealthily placing information leaflets in people's bags and pockets.

WARC RECOMMENDS


RECOMMENDED CASES

Direct Marketing

Warc's pick of the most effective direct marketing case studies


ARTICLE FOCUS

Brand effects

Millward Brown on using DM to build brand values


CASE STUDY

RNLI

DMA UK Grand Prix winner for the lifeboat charity


CASE STUDY

Kraft Foods: Canada Samplicious

How Kraft kept its most valuable customers happy


CASE STUDY

Kern & Sohn - The Gnome Experiment

Targeting key influencers with a very special DM pack