Data Strategy

Using Big Data in marketing

Data Strategy


Research on Warc, January 2015

This report sets out the results from research, including surveys and interviews, into the needs and concerns of major advertisers globally.


Stephen Whiteside, Event Reports, Ad Age Data, October 2014

This event report discusses how Kraft, the food group, has aimed to address three data integrity issues which are common across the advertising ecosystem.


Stephen Whiteside, Event Reports, Ad Age Data, October 2014

This event report addresses how Bon Appétit, the cooking magazine, has innovated in the digital space thanks to a tie-up with Watson, IBM’s cognitive computing platform.


Stephen Whiteside, Event Reports, Ad Age Data, October 2014

This event report breaks down how E*TRADE, the online brokerage, has put data at the heart of its marketing efforts.


Stephen Whiteside, Event Reports, Ad Age Data, October 2014

This event report shows how McCormick – which manufacturers a diverse range of spices, herbs and seasonings – is using various forms of data to enhance its understanding of consumers.


Stephen Whiteside, Event Reports, Ad Age Data, October 2014

This event report shows how the Coca-Cola Company's Freestyle machine, a revolutionary soda-fountain dispenser, has become an invaluable data source for the soft drinks manufacturer.


Low Lai Chow, Event Reports, ClickZ Singapore, December 2014

This event report outlines ways in which brands can make better use of social listening and embed the process within an organisation.


William Pink, Admap, January 2015

This article explores the impact of big data on traditional market research, arguing that rather than threatening the field it actually frees it to be more focussed and generate better quality insights.


Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report provides five tips for strengthening the role of the market-research function, based on insights from Under Armour, the sporting goods group.

WARC RECOMMENDS


TRENDS

Dynamic Pricing

How Big Data is fragmenting pricing and promotional models


ARTICLE FOCUS

Data Mining

Gale's global overview of the Big Data industry


ADMAP

Data Integration

How to incorporate data into marketing functions


ARTICLE FOCUS

Magic and maths

Why you need behavioural experts for data analysis