Data Strategy

Using Big Data in marketing

Data Strategy


Geoffrey Precourt, Event Reports, ARF Audience Measurement, June 2015

This event report covers JWT New York's efforts to fuse creativity, data and technology in new ways.


Christopher Evans, Event Reports, July 2015

This article outlines the findings of research into the global affluent middle class undertaken by the Collinson Group.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report gives an outline of client and agency thinking on how data and creativity can work together.


Jo Bowman, Event Reports, IAB Interact, May 2015

This event report looks at the challenges presented to marketers by the growth of machine learning.


Emily Barley, Event Reports, Esomar Summer Academy, June 2015

This event report looks at the ways in which Coca-Cola is overcoming the challenges it faces in measuring the impact of campaigns across platforms and countries.


Stephen McKillop, Market Leader, Quarter 3, 2015

This article introduces the digital asset management (DAM) system created by Diageo in order to keep control over ever-growing volumes of content across web, TV, print, social, etc.


Ted McConnell, Warc Exclusive, July 2015
In this collection of articles the various elements of the online advertising ecosystem are explained. The articles enable advertisers to take advantage of the opportunities offered by programmatic advertising through understanding the companies and processes involved.

Ted McConnell, Warc Exclusive, July 2015
In this collection of articles the various elements of the online advertising ecosystem are explained. The articles enable advertisers to take advantage of the opportunities offered by programmatic advertising through understanding the companies and processes involved.

Ted McConnell, Warc Exclusive, July 2015
In this collection of articles the various elements of the online advertising ecosystem are explained. The articles enable advertisers to take advantage of the opportunities offered by programmatic advertising through understanding the companies and processes involved.

WARC RECOMMENDS


TRENDS

Dynamic Pricing

How Big Data is fragmenting pricing and promotional models


ARTICLE FOCUS

Data Mining

Gale's global overview of the Big Data industry


ADMAP

Data Integration

How to incorporate data into marketing functions


ARTICLE FOCUS

Magic and maths

Why you need behavioural experts for data analysis