DMA UK Awards 2013

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DMA UK Awards 2013

The Direct Marketing Association recognises campaigns that demonstrate how brilliant strategic thought and creative ideas drive outstanding results.


GRAND PRIX

Monarch Airlines
Ski club

Monarch Airlines

This campaign by WDMP targeted independent and adventure skiers with a direct mailing that included augmented reality to explore resorts.

21.7% of recipients visited the company website, generating £2.2m in sales.