Home > Case Studies > Awards > Design Effectiveness Awards 2011
Recognising projects that integrate design briefs with business objectives
The Design Business Association champions effective design that is accountable, delivering both creatively and commercially.
The top award went to Waitrose for the campaign, essential Waitrose, introduced in reaction to the recession.
“To build a half-billion pound brand from a standing start, in a single year, would test many businesses.”
Ian King, The Times
Selected Gold winners included:
Marks & Spencer: M&S Café
ScottishPower: It Matters
Seachill: The story of the Saucy Fish
Choc on Choc: A unique brand
KFC: Simplifying the familiary
Selected Silver case studies:
McDonald's: Global Quality Packaging
Guinness: Draught in Can
Cadbury: Dairy Milk Giant Buttons