Warc Topic Pages provide easy short cuts to our best and latest content all in one place, showcasing specially selected articles, research papers, case studies, company profiles, videos and charts. The Consumers section includes consumer decision making, shopper behaviour and reaching influencers, as well as targeting specific audiences such as men, women, seniors and ethnic minorities.
Theories and examples of how to understand the process of making choices.
A Topic Page short cut to material on how best to reach influential, well-connected consumers.
Marketing to Men
An easy way to familiarise yourself with Warc's content on male-oriented campaigns.
Marketing to Seniors
Research and case studies on researching and engaging older audiences.
Marketing to SMEs
Why targeting small business owners requires its own marketing strategy.
Marketing to Women
This Topic Page covers research and other material on reaching female consumers.
Bringing together material on researching and communicating to a multicultural audience.
Recession & Recovery
This Topic Page collates insights from economic downturns across markets and decades.
Browse material on global trends about shoppers including articles and company profiles.