Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Dec 03, 2015   Marketing | Media & Tech

Toolkit 2016

Warc's guide to six major marketing trends for the year ahead

Non-subscribers can visit the landing page


Apr 06, 2016

Wearable technology

Media & Tech

UK trends in wearable technology

Mar 31, 2016



Could crowdfunding change capitalism beyond recognition?

Jan 05, 2016

The Future 100

Marketing | Media & Tech

The major trends set to shape the global advertising landscape in 2016

Dec 02, 2015

Ad blocking

Media & Tech

An overview and analysis of the growing phenomenon of consumer ad blocking

Nov 12, 2015

Work-life balance

How work-life balance changes are affecting consumer needs

Oct 27, 2015

Millennials & markets

The impact of millennials on global consumer markets

Oct 08, 2015

Seriously Social 2015

Marketing | Media & Tech

How social strategy can drive business results

Sep 30, 2015

Young women and health

Media & Tech

Approaches to fitness and health among women under 30