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Home > Trends > Consumers

Trends

Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

May 08, 2013

The Generation Waiting Game

How brands are responding to the delay in Generation Y's lifestages

More:

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May 17, 2013

Midlife women

How middle-aged women are embracing power and avoiding invisibility in global markets

Apr 11, 2013

Influencers online

The search for the social influencers

Apr 10, 2013

Downsizing globally

Changing household structure's impact on consumer markets

Feb 11, 2013

Low-growth markets

Learn to succeed in a world of low-growth economies

Feb 05, 2013

Tomorrow's big spenders

Tracking the growth of the global student market

Feb 01, 2013

10 Chinese trends

New consumption habits coming to the fore in China

Jan 28, 2013

Seriously Social

Marketing | Media & Tech

Effectiveness trends in social media campaigns
Available in full and summary versions

Jan 14, 2013

Toolkit 2013

How to respond to the big marketing challenges. View a summary or full version

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