Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Dec 23, 2014   Industries

The shopper of the future

How today's young shoppers see tomorrow's shopping experience

More:

Jan 10, 2015

Raging against the machine

People are questioning the ubiquity of technology

Jan 07, 2015

10 consumer trends for 2015

Marketing

Cultural shifts create new opportunities to delight people

Dec 12, 2014

Toolkit 2015

Marketing | Media & Tech

Warc's guide to six major
trends for the year ahead
View the report landing page

Oct 31, 2014

The sugar backlash

Industries

The impact of anti-sugar sentiment on consumer markets

Oct 06, 2014

Pet humanisation

As pets become a member of the family, owners spend more

Sep 15, 2014

The hybrid consumer

Consumers combine previously separate behaviours

Sep 05, 2014

The power
of flux

Media & Tech

Brand-building at the
speed of change

Sep 03, 2014

Raging against the machine

Media & Tech

Helping consumers navigate the technological world