Co-creation

Insights on co-creation and crowdsourcing

Co-creation


Geoffrey Precourt, Event Reports, ANA Digital & Social Media, July 2014

This event report explains how MINI, the auto marque owned by BMW, connected with its brand enthusiasts and maximised a budget smaller than many of its competitors' when launching the 2014 Cooper Hardtop.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study demonstrates how Volkswagen, the car manufacturer, regained relevance in China to grow purchase intent and sales.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Konami, the video game producer, launched the latest iteration of its Pro Evolution Soccer game (PES 2013) in Spain with a competition that promised the winning fan an actual part within the game.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This campaign, for snack brand Doritos in the UK, attracted a broader audience by tapping into its shared love of cheesy cover bands.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Kokanee, a beer brand in Canada, created a feature length movie to improve brand health and halt decline in its market share.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how Mattessons, a cooked meat products brand in the UK, launched a new snacking product aimed at teenage gamers with a social co-creation project.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2014

This case study describes how McDonald's, the quick service restaurant chain, improved public perceptions in Canada with a transparent and open approach.


Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes a campaign in Denmark by McDonald's, the fast food chain, targeting price-sensitive teens and students with a gamified mobile app loyalty scheme.


Case Study

Oreo: Daily Twist
Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study describes how OREO, the US cookie brand, celebrated its centennial anniversary via social media to rejuvenate the brand.

WARC RECOMMENDS


WARC BRIEFING

Co-creation

Trends in crowdsourcing and collaboration


BEST PRACTICE

Managing the co-creation process

Getting the best from consumer collaboration


ADMAP

Collaborative Marketing

How marketers can work with consumers


CASE STUDY

Walkers: Do Us A Flavour

Crowdsourcing a new flavour for a snack brand


RESEARCH PAPER

The Voice of the Consumer

Why UGC forces smart marketers to listen


TRENDS

Brands & Incubators

Why brands are seeking new innovation partnerships