Co-creation

Insights on co-creation and crowdsourcing

Co-creation


Tahaab Rais, Warc Prize for Innovation, Shortlisted, 2014

This case study explains how Coca-Cola created a memorable, ownable community social responsibility platform that would empower young people in the Middle East to make a positive impact on their society beyond passive charity.


Linda Carlos, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Mercedes-Benz created a TV ad in the UK that used social interaction to drive the broadcast in real-time.


Linda Carlos, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Mercedes-Benz crowdsourced sound for a TV ad for its E-class car, following research that the found the sound of its engine had an emotional impact on drivers.


Oliver Dennis, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how electronics manufacturer Samsung showcased the Galaxy NX Camera using the first web-controlled camera-bot, attracting media and tech industry attention around the world.


Adrian Mills, Danish Chan and Karl Bates, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how the Victorian Responsible Gambling Foundation (VRGF), an Australian statutory authority, created a new online public treatment program for problem gamblers.


Jay Chiat Strategic Excellence Awards, Silver, 2014

This case study explains how Kissan, the Indian ketchup brand, brought its 'made with real tomatoes' claim to life by encouraging mothers and children to grow their own tomato plants.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Hyundai, the car maker, created an app to engage with US fans of 'The Walking Dead' TV show during its sponsorship, in order to engage rather than interrupt them.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Unicef, the international children's charity, created a mobile app to engage with people aged 18-35 in the US, in its 'Tap Project', which seeks to reduce deaths from preventable illnesses caused by dirty water.


Jay Chiat Strategic Excellence Awards, Honorable Mention, 2014

This case study explains how Corona, the beer brand, broke out of its 'for the beach' branding in New York City with a billboard-focused event that adapted the brand to a nocturnal urban drinking culture.

WARC RECOMMENDS


WARC BRIEFING

Co-creation

Trends in crowdsourcing and collaboration


BEST PRACTICE

Managing the co-creation process

Getting the best from consumer collaboration


ADMAP

Collaborative Marketing

How marketers can work with consumers


CASE STUDY

Walkers: Do Us A Flavour

Crowdsourcing a new flavour for a snack brand


RESEARCH PAPER

The Voice of the Consumer

Why UGC forces smart marketers to listen


TRENDS

Brands & Incubators

Why brands are seeking new innovation partnerships