Chinese marketing, consumers & brands


Warc News, 27 February 2015
SHANGHAI: Price has often been regarded as a key factor in the purchasing decisions of Chinese consumers, but a study has shown that quality is now a major factor for many.Marketing company Epsilon surveyed 1,000 people, exploring Chinese consumers.

Warc News, 26 February 2015
SINAGPORE: Slow-loading web pages are a frustration for many online shoppers but especially annoying for those in Asia, research has shown. A global study by Dyn, the internet performance business, surveyed more than 1,400 consumers across 11 countri.

Warc News, 24 February 2015
BEIJING: The tradition of giving red envelopes of cash during Chinese New Year has fast-forwarded into the digital age, as more than 1bn were exchanged digitally on one social media site this year, highlighting the growth of online payment in the cou.

Warc News, 23 February 2015
SHANGHAI: A number of American and British luxury brands are challenging the traditional dominance enjoyed by their continental European rivals in China, according to a recent report. In an examination of how UK and US luxury brands fared in this mon.

Warc News, 20 February 2015
SAN JOSE, CA: Mobile commerce is growing at nearly three times the rate of overall ecommerce, with consumers in the United Arab Emirates, China and Turkey leading the way, according to new research. Digital payment firm PayPal and researcher Ipsos su.

Marcia Roosevelt, Admap, February 2015

This article urges a rethink of luxury marketing, as western societies change and make mass-marketing less relevant, while other countries have different approaches to hierarchy.

Edward Bell, Admap, February 2015

This article explores the rising popularity of Christmas in China, and some of the tensions this is revealing.

Li-Chun Yang and Kuan-Nien Chen, International Journal of Market Research, Vol. 57, No. 1, 2015
While scent is generally considered the more important factor determining consumers’ choice of cosmetics, the first impression gained by a potential purchaser is the sight of the packaging design. The purpose of this study was to investigate the relative roles of sight and smell in consumers’ choice of body lotion, using a combination of sense testing, questionnaire and interview.

Yamen Koubaa, Rym Boudali Methamem and Fatitha Fort, International Journal of Market Research, Vol. 57, No. 1, 2015
Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix. Country and brand images are some of the cues proven to be of significant impact on consumer behaviour.



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