China

Chinese marketing, consumers & brands

China


Nico Jaspers and Wander Meijer, ESOMAR, Asia Pacific, Singapore, May 2015

This paper argues that mobile should be used more widely by researchers in order to conduct large-scale studies in emerging markets quickly, accurately and efficiently.


Pete Cape , ESOMAR, Asia Pacific, Singapore, May 2015

This paper reports on survey research exploring the impact of language on market research findings among bi-lingual consumers in the Chinese diaspora in five different countries.


Alice He, Qun Ge and Ashok Sethi, ESOMAR, Asia Pacific, Singapore, May 2015

This paper explores the use of EMO Scan, a software-based facial expression recognition tool, as the core passive measurement tool to test a TV program, focusing on the emotional response to the stimuli.


Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris and Siobhan Churchill, ESOMAR, Asia Pacific, Singapore, May 2015

This paper reveals some of the insights gained from a study that used a mobile instant messaging app (WeChat) to collect consumer data in China.


Warc News, 12 May 2015
LONDON: Growing adoption of smart devices has helped Google to cement its dominance as the world's largest media owner, according to new global rankings. The latest Top Thirty Global Media Owners report from ZenithOptimedia, the media communications .

Warc News, 11 May 2015
BEIJING: A slowing market coupled with new entrants means that a smartphone price war is imminent in China, a leading analyst has said. Antonio Wang, an analyst from market intelligence firm International Data Corporation (IDC), told China Daily the .

Edward Bell, Admap, May 2015

This article explains how sports brands in China target women, in a market dominated by the western brands Adidas and Nike.


Warc News, 30 April 2015
LONDON/BEIJING: Annual spending by Chinese tourists on overseas trips exceeds total household consumption in Indonesia or Turkey according to new figures, but per capita spending is falling.Estimates from China Confidential, a Financial Times resea.

Warc News, 29 April 2015
HONG KONG: The distinction between advertising and PR is becoming increasingly blurred, according to a new report which highlights the new terminology of "integrated communications" being used by business leaders in Asia. PRWeek noted that "the rules.

WARC RECOMMENDS


ARTICLE FOCUS

China's top 50 brands

Millward Brown on the biggest brands in China


TRENDS

10 Chinese consumer trends

How the typical Chinese consumer is changing


TRENDS

Chinese Tourism

How one nation could reshape the global travel market


CASE STUDY

Dove: Winning in China

How Dove became brand leader in its category in China


ARTICLE FOCUS

China digital playbook

GroupM Interaction's guide to Chinese digital success


TRENDS

10 routes to growth in China

Key considerations for doing business in China today