Chinese marketing, consumers & brands


Warc News, 01 August 2014
GLOBAL: Google's Android operating system has retained a commanding lead in Europe while also capturing a record 85% of global smartphone shipments, according to two new reports, one of which also showed Xiaomi challenging Samsung in China.According .

Warc News, 01 August 2014
BEIJING: E-commerce sales in China are set to rise by more than 45% this year to RMB2.76tr ($446.6bn), according to a new report from iResearch, the insights provider.The company had previously predicted that online sales would increase by 32.4% on a.

Warc News, 31 July 2014
SHANGHAI: Online video advertising revenues in China recorded 45.9% growth in Q2 2014 on the previous quarter as well as year-on-year growth of 64.5%, according to new analysis.The latest data from iResearch Consulting Group, the Chinese market resea.

Stéphane Roger, Research on Warc, Kantar Worldpanel, June 2014

This report analyses the global e-commerce landscape for FMCG, comparing markets and identifying opportunities for growth.

Lai Low Chow, Event Reports, MMA Forum Singapore, May 2014

This event report looks at the rapidly changing mobile landscape in China and how leading internet business Tencent is adapting to new trends.

Lai Low Chow, Event Reports, Social Matters Singapore, May 2014

This event report outlines research findings from Social@Ogilvy on the social media sharing behaviours of Asian consumers.

Tim Bosenick and Raimund Wildner, ESOMAR, Digital Dimensions, June 2014

This paper develops a user experience measurement model for use with digital products, comparing it to other measures and giving examples of its implementation.

Kim Lam, Florence Wong, Yvonne Lau and Nick Hui, Warc Prize for Social Strategy, Entrant, 2014

This case study shows how Nestle partnered with a popular boy band to cast confectionery brand FRUTIPS in a fresh light in Hong Kong.

Pearline Soh, Warc Prize for Asian Strategy, Entrant, 2013
This case study describes how Australia and New Zealand Banking Group Ltd (ANZ) sponsored a television series from National Geographic Channel (NGC), the television network, which aired across South-East Asia.



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