Chinese marketing, consumers & brands


Warc News, 19 August 2014
SHANGHAI: Customer reviews are an important aspect of Chinese ecommerce platforms that foreign brands often overlook and fail to integrate into their digital presence, according to a leading consultancy. Brand consultancy Labbrand noted that around eight in ten Chinese online consumers rated and reviewed products and checked out the online comments of others before making any purchases. "Reviews are not an option," it stated.

Warc News, 18 August 2014
BEIJING: Many Western fashion brands seeking to enter the Chinese market are opting for a digital first strategy, but some may still require brick-and-mortar outlets to succeed. Topshop and Miss Selfridge, two well-known fast fashion brands from the UK, have recently joined the growing ranks of foreign brands jostling for a position in this competitive market, opting to launch on fashion retail site "Putting Topshop on is quite sensible," Richard McKenzie, director of OC&C Strategy Consultants, in Hong Kong,
Warc News, 15 August 2014
BEIJING: Chinese advertisers are ahead of their global counterparts when it comes to investing in mobile, with a significant number having already integrated it into their overall marketing strategy, a new survey has said. The World Federation of Advertisers polled 21 leading Chinese advertisers spending RMB 25bn ($5.7bn) annually on communication and found that 20% claimed mobile had been a key priority for some time and that the channel was already well integrated into an overall marketing plan.

Warc News, 13 August 2014
TORONTO: Canadians are among the world's travellers who are most relaxed about their vacation experiences, being significantly less attached to their mobile devices than many other nationalities new research has, the online accommodation site, surveyed 2,495 people across 28 countries and found that just over one quarter (27%) of Canadians were unwilling to relinquish their tablet or smartphone wh.

Warc News, 11 August 2014
TORONTO: After encountering resistance to its presence in the US market, Chinese smartphone vendor Huawei is taking steps to expand north of the border to Canada. Huawei currently has less than 1% of the Canadian market after maintaining a "relatively low profile" in the words of Scott Bradley, Huawei Canada's vp for corporate and government affairs, but the company now sees new opportunities in the country.

Stéphane Roger, Research on Warc, Kantar Worldpanel, June 2014

This report analyses the global e-commerce landscape for FMCG, comparing markets and identifying opportunities for growth.

Lai Low Chow, Event Reports, MMA Forum Singapore, May 2014

This event report looks at the rapidly changing mobile landscape in China and how leading internet business Tencent is adapting to new trends.

Lai Low Chow, Event Reports, Social Matters Singapore, May 2014

This event report outlines research findings from Social@Ogilvy on the social media sharing behaviours of Asian consumers.

Tim Bosenick and Raimund Wildner, ESOMAR, Digital Dimensions, June 2014

This paper develops a user experience measurement model for use with digital products, comparing it to other measures and giving examples of its implementation.



China's top 50 brands

Millward Brown on the biggest brands in China


10 Chinese consumer trends

How the typical Chinese consumer is changing


Chinese Tourism

How one nation could reshape the global travel market


Dove: Winning in China

How Dove became brand leader in its category in China


China digital playbook

GroupM Interaction's guide to Chinese digital success


10 routes to growth in China

Key considerations for doing business in China today