China

Chinese marketing, consumers & brands

China


Warc News, 31 July 2015
GLASGOW: However convenient it may be for luxury brand marketers to treat the world as one market, they would achieve more success if they recognise consumers in Asia buy for different reasons than in the West, according to a new study. Paurav Shukla.

Warc News, 29 July 2015
The Chinese authorities are clamping down on what they will permit to be advertised, observes Edward Bell, CEO of Shanghai-based agency FCB, and a whole raft of unchecked advertising practises will be outlawed by early September.

Warc News, 28 July 2015
BEIJING: As the Chinese ecommerce market becomes ever more competitive, Tmall is stepping up its challenge to rivals by launching an online grocery promotional campaign worth Rmb 1bn ($161m). Aimed at persuading its users in Beijing to take advantage.

Warc News, 27 July 2015
TOKYO: The number of foreign travellers who visited Japan in the first six months of 2015 has hit a record high of 9.14 million, up 46% from the same period last year, official statistics have revealed. According to the Japan Tourism Agency (JTA), re.

Warc News, 24 July 2015
SHANGHAI: Walmart, the world's largest retailer, has taken over Yihaodian, after buying the remaining 49% stake in theĀ Chinese ecommerce firmĀ it did not already own. Although Yihaodian is a minor player in China compared with the likes of Alibaba or .

Edward Bell, Admap, July/August 2015

This article explains how China is moving to restrict advertising across the country.


Rhiannon Price, Admap, July/August 2015

This article argues that a cultural shift in China away from materialism means that the Chinese luxury car market needs to be more creative.


Low Lai Chow, Event Reports, Asian Marketing Effectiveness & Strategy, June 2015

This event report looks at how biscuit brand Oreo adapted a North American campaign to the Chinese market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Orbis HK, a Hong Kong charity, set out to increase donations to help the blind see again.

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