Chinese marketing, consumers & brands


Warc News, 28 July 2014
HONG KONG: Middle-class and affluent consumers (MAC) in smaller Chinese cities plan to spend more on products compared to last year while consumers in larger cities remain more cautious and selective, a new report has said.Based on responses from 1,0.

Warc News, 25 July 2014
SHANGHAI/LONDON: China is expected to leapfrog the US to become the world's largest economy in 2014, at least in terms of purchase power parity, a white paper from Euromonitor International has forecast.It predicted that the two countries will accoun.

Warc News, 24 July 2014
SHANGHAI: Up to 69% of Chinese consumers say they will no longer eat at a Western fast-food restaurant after poor practices have emerged at a US-owned food supplier to KFC and McDonald's.This was one of the key findings in an online poll of 25,000 pe.

Warc News, 23 July 2014
BEIJING: The proportion of Chinese internet users who use a mobile device to go online has overtaken PC usage for the first time, according to official figures from the China Internet Network Information Center (CNNIC).China had 632m internet users a.

Warc News, 22 July 2014
SEOUL/PARIS: Six out of the seven new cities that will join the list of top cities for luxury goods over the next decade will come from China, although mature markets will still remain highly relevant, a new report from McKinsey has forecast.The mana.

Stéphane Roger, Research on Warc, Kantar Worldpanel, June 2014

This report analyses the global e-commerce landscape for FMCG, comparing markets and identifying opportunities for growth.

Lai Low Chow, Event Reports, MMA Forum Singapore, May 2014

This event report looks at the rapidly changing mobile landscape in China and how leading internet business Tencent is adapting to new trends.

Lai Low Chow, Event Reports, Social Matters Singapore, May 2014

This event report outlines research findings from Social@Ogilvy on the social media sharing behaviours of Asian consumers.

Tim Bosenick and Raimund Wildner, ESOMAR, Digital Dimensions, June 2014

This paper develops a user experience measurement model for use with digital products, comparing it to other measures and giving examples of its implementation.



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