Chinese marketing, consumers & brands


Warc News, 25 August 2015
BEIJING/LONDON: Despite global stock market jitters about the state of the Chinese economy, grocery sales in the country are forecast to increase by a third between now and 2020, according to a new industry report. With sales of $1,119bn in 2015, Chi.

Warc News, 24 August 2015
SHANGHAI: Online video content (OTV) is hugely popular in China but few consumers discover new content on OTV platforms themselves and many prefer to stick to favourite platforms where they already know what they want to watch. "Video in China is th.

Warc News, 17 August 2015
SHANGHAI: Chinese "post-millennials", or people born in China after 2000, are already greatly influencing consumer habits and this trend is expected to continue, according to new research into this generation. Ogilvy & Mather China, the advertisi.

Warc News, 06 August 2015
SINGAPORE: Xiaomi and Huawei accounted for one-in-three of all smartphone shipments in China in Q2 2015 as they put further pressure on global brands Apple and Samsung, new industry data has revealed. According to figures from research firm Canalys, .

Warc News, 06 August 2015
PERTH/SHANGHAI: Quickflix, the struggling Australian video-streaming service, has announced that it is looking to acquire an as yet unnamed Chinese film and TV company to form a global streaming platform for Chinese content. Consolidation with the Sh.

Edward Bell, Admap, July/August 2015

This article explains how China is moving to restrict advertising across the country.

Rhiannon Price, Admap, July/August 2015

This article argues that a cultural shift in China away from materialism means that the Chinese luxury car market needs to be more creative.

Low Lai Chow, Event Reports, Asian Marketing Effectiveness & Strategy, June 2015

This event report looks at how biscuit brand Oreo adapted a North American campaign to the Chinese market.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Orbis HK, a Hong Kong charity, set out to increase donations to help the blind see again.



China's top 50 brands

Millward Brown on the biggest brands in China


10 Chinese consumer trends

How the typical Chinese consumer is changing


Chinese Tourism

How one nation could reshape the global travel market


Dove: Winning in China

How Dove became brand leader in its category in China


China digital playbook

GroupM Interaction's guide to Chinese digital success


10 routes to growth in China

Key considerations for doing business in China today