China

Chinese marketing, consumers & brands

China


Warc News, 21 November 2014
HONG KONG: Chinese shoppers may have taken to online shopping with alacrity but they retain an enthusiasm for bricks and mortar, preferably larger malls, a study has shown. CBRE, the commercial real estate firm, questioned over 11,000 consumers in 11.

Warc News, 20 November 2014
HONG KONG: Marketers around the world have much to learn from what is happening in China, according to a leading industry figure, who regards it as leading the field in terms of digital innovation and O2O. Speaking to Campaign Asia-Pacific, Michael M.

Warc News, 19 November 2014
LONDON: The increasingly widespread use of virtual private networks (VPNs) to access the internet, especially in developing markets, poses a threat to digital publishers' collection of data that can be used to target advertising.Research firm GlobalW.

Warc News, 17 November 2014
SHANGHAI: A number of leading brands are enjoying success and reaching out to Chinese consumers after adapting their "concept stores" to local tastes and conditions.They include Johnnie Walker, the world's biggest Scotch whisky label owned by Diageo,.

Warc News, 17 November 2014
LONDON: The global luxury goods industry recorded growth of just 2.4% last year, significantly down from 2012's 10.4% rise, a new report has revealed.According to the luxury and cosmetics financial factbook 2014 from EY, the professional services fir.

Case Study

Avene: Selfie
Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how the Avene make-up brand won brand likeability with a social campaign.


Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Avene make-up was marketed in China by using customers' social media accounts to deliver Avene's own message.


Case Study

Garnier: Hijack
Marie-Julie Lorenzo , Warc Prize for Asian Strategy, Entrant, 2014

This campaign launched Garnier PS Cream in China, with the creative based on the trend of young Chinese women to Photoshop their selfies before posting them on social media.


Prasanna Kumar , Warc Prize for Asian Strategy, Entrant, 2014

This case study explains how Olay Body Wash, the toiletries brand, was marketed in China used a promise-keeping platform to grow unaided awareness and sales.

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