Channel Planning

Putting together a media strategy

Channel Planning

WARC RECOMMENDS


WARC BRIEFING

Channel planning

The media mix: History, key theories and trends


BEST PRACTICE

Channel Planning

Practical tips, examples and recommended reading


ADMAP

Channel Planning

Media planning opportunities in the Jan 2011 issue


ARTICLE FOCUS

Changing channels with confidence

Millward Brown on media mix innovation


RESEARCH PAPER

From Silos to Synergy

A 50 year review of cross-media research


ARTICLE FOCUS

New models of integration

MPG on plugging the advertising effectiveness gap