Home > Topics > Subject Topic Pages > Main Media > Channel Planning
This Topic Page provides short cuts to channel planning case studies, articles and papers. Read the Warc Briefing for an overview of the topic. Click on the View All links to browse and search within our articles and papers about channel planning, and case studies where channel planning was key to campaign success.
Coca-Cola Philippines 2010 Wear a Smile
How Coke chose the right media to reach Filipino youth
Practical tips, examples and recommended reading
The media mix: History,
key theories and trends
Theories and examples of multi-media campaign success.