Home > Topics > Subject Topic Pages > Marketing > Celebrity Branding
This Topic Page covers celebrity branding strategies, with short cuts to case studies, articles and videos. It includes a Warc Briefing summarising key history and theories and a Best Practice paper of "How To" tips. Click the View All buttons to browse and search within relevant case studies and articles.
% of US & UK ads using celebrities
in the dock
Understanding the risks and rewards of
using sports stars
Nespresso Europe 2010 George Clooney III
A major celebrity - eclipsed by a superlative product