Home > Case Studies > Awards > Cannes Creative Effectiveness Lions 2013
Rewarding the direct correlation between creativity and business results
Creative Effectiveness Lions honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
The beer brand's "Legendary Journey" campaign boosted value share globally.
Key trends from 2013
Understand what separates shortlisted case studies from the rest of the entrants
Harnessing the selling power
Amex: Small business gets a day
NMRA Insurance: Risk and reward
Coca-Cola: Share a Coke
BHF: Hands-only CPR
Painting a real picture of retirement
IKEA: Private showrooms
Fund B92: Battle for the babies
Canon: Project Imagin8ion
Google: Project Re: Brief